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Sunday Ratings: NFL, 60 Minutes, Housewives and Hallmark Movie

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December 8th, 2008

Scoreboard CBS FOX ABC NBC CW
Total Viewers (million) 11.99 11.17 10.70 9.84 1.45
rating/Share: Adults 18-49 2.8/7 4.6/11 3.7/9 3.6/9 0.5/1

CBS took the night's top honors in viewers with Fox winning the 18-49 year old demographic on the strength of a little over 30 minutes of NFL overrun featuring the Dallas Cowboys vs. Pittsburgh Steelers. The Hallmark Hall of Fame Movie Front of the Class performed solidly in terms of total viewers but 18-49 year olds preferred Desperate Housewives (the most watched program outside of the NFL overrun), Sunday Night Football and Brothers & Sisters. A rerun of Family Guy bested the movie in the demo as well (though it also bested an original airing of The Simpsons at 8:30p).

It's no big surprise that viewing for the BCS Selection Show dropped steadily from the overrun and the OT (everyone already knew who was playing for the championship), but the relative "paucity" of viewers for the overrun from 7p-7:30p end of the Dallas Cowboys vs. Pittsburgh Steelers game surprises me. That's less than CBS had last week for an overrun game I can't even remember. While all live events data is subject to massive change, it still surprises me.

But I wasn't surprised at the below average performance of Sunday Night Football. I'm sticking to my theory that NBC would've been better off (ratings-wise) keeping the original game of the New England Patriots vs. Seattle Seahawks rather than using flexible scheduling to replace it with the Washington Redskins vs. Baltimore Ravens.

I'm not sure there will be any 18-34 info for the day and it could be that until after the holidays we don't receive the reports we normally get in a timely fashion (or perhaps, at all). Sorry!

Last Sunday's overnight report.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
7:00 FOX NFL Football Overrun 23.45 9.0/24
CBS 60 Minutes 13.85 2.6/7
ABC Ty Pennington: Behind the Scenes 5.77 1.7/5
NBC Football Night in America 4.73 1.6/4
CW Jericho (R) 1.13 0.4/1
7:30 FOX The OT 15.95 6.26
8:00 CBS The Amazing Race 10.57 3.1/7
ABC Extreme Makeover: Home Edition 10.34 3.3/8
NBC Football Night in America/Game 10.05 4.6/11
FOX BCS Selection Show 9.61 3.9/10
CW Movie: The Cutting Edge (R) 8p-10p 1.61 0.6/1
8:30 NBC Sunday Night Football 8:30-11p 12.56 4.5/11
Fox The Simpsons 6.19 2.8/7
9:00 ABC Desperate Housewives 16.00 5.9/13
CBS Hallmark Movie: Front of the Class 11.02 2.6/6
FOX Family Guy (R) 6.54 3.1/7
9:30 FOX American Dad (R) 5.27 2.4/5
10:00 CBS Hallmark Movie: Front of the Class 12.52 3.1/8
ABC Brothers & Sisters 10.66 3.9/10

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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