CBS POSTS YEAR-TO-YEAR GAINS FOR THE 4TH CONSECUTIVE WEEK LEADING THE NETWORK TO ITS 10TH STRAIGHT WIN

Categories: Network TV Press Releases

Written By

December 9th, 2008

via press release:

Network is Also First in Adults 25-54 for the 6th Straight Week

 

"The Mentalist" Becomes the First Freshman Series to Hit #1 Since 2005

 

CBS Has the Top Three Programs of the Week with "NCIS" at #2 and "CSI" #3

 

          CBS posted year-to-year gains in viewers for the fourth consecutive week leading the Network to its 10th straight win.  CBS also placed first in adults 25-54 and finished second in adults 18-49, according to Nielsen live plus same day ratings for the week ending Dec. 7, week 11 of the 2008-2009 television season.

 

            Playing an integral role in CBS's weekly win was series high ratings for THE Mentalist, which became the first freshman series to rank Number One for the week since "Desperate Housewives" in the week ending May 1, 2005.

 

            CBS also had the #2 program NCIS and the #3 program CSI, as well as other Top 10 finishers 60 Minutes (#7) and Two and a Half Men (#8).

 

            For the week in viewers:  CBS (10.90m), ABC (8.62m), FOX (7.66m) and NBC (7.52m).  Season-to-date, CBS is first in viewers (11.98m), ahead of ABC (10.52m), FOX (8.07m) and NBC (7.88m). 

 

            For the week in households:  CBS (6.9/11), ABC (5.4/09), NBC (4.8/08) and FOX (4.7/07).  Season-to-date, CBS is first (7.5/12), ahead of ABC (6.7/11), and both NBC and FOX (4.9/08, each). 

 

            For the week in key demographics: CBS was first in adults 25-54 (3.6/09) and tied for second in adults 18-49 (2.8/08, with ABC and -0.1 behind FOX).  Compared to the same week last year, CBS was up +5% in households and +4% in viewers.  CBS has posted gains in viewers for the fourth consecutive week.  Season-to-date, CBS is first in adults 25-54, tied with ABC for first in adults 18-49.    

 

 

 

 

 

 

 

CBS's Weekly Highlights:

 

-- On a rebroadcast-laden Monday, CBS was first in households (6.5/10), viewers (9.88m), adults 25-54 (3.8/09) and adults 18-49 (2.9/07).  CBS won the last four Mondays in adults 25-54 and adults 18-49. 

 

  

-- On Tuesday, CBS won the night in households (10.4/16), viewers (16.53m), tied for first in adults 25-54 (4.8/11, with FOX). This was CBS's best Tuesday delivery this season in households and viewers. 

 

NCIS won its time slot in households (11.5/18), viewers (18.52m), was second in adults 25-54 (5.3/13) and adults 18-49 (3.7/10).  Compared to last week, NCIS was up +4% in both households (from 11.1/18) and adults 25-54 (from 5.1/11), +3% in adults 18-49 (from 3.6/10) and added +400,000 viewers (from 18.12m, +2%).  This was the second largest viewer delivery for NCIS (-240,000 behind 11/11/08). 

 

THE Mentalist won its time slot in households (11.6/18), viewers (18.74m), adults 25-54 (5.4/12) and tied for first in adults 18-49 (3.8/09, with NBC).  Compared to last week, THE Mentalist was up +20% in households (from 9.7/15), +8% in adults 25-54 (from 5.0/11), +3% in adults 18-49 (from 3.7/09) and added +2.81m viewers (from 15.93m, +18%).  This was THE MENTALIST's best delivery in households and viewers.  This was also the first time this season THE MENTALIST outdelivered its NCISlead-in in both households and viewers.  THE MENTALIST topped "Fringe" in adults 18-49 for the third time in four weeks (3.8/09 vs. 3.6/09, +6%). 

 

THE MENTALIST was the night's and week's #1 program in both households and viewers.  THE MENTALIST becomes the first freshman series to be the week's #1 program in-season since "Desperate Housewives" in the week ending May 1, 2005.

 

WITHOUT A TRACE won its time slot in households (8.0/13), viewers (12.32m), was second in adults 25-54 (3.6/09) and adults 18-49 (2.6/07).  Compared to last week, WITHOUT A TRACE was up +19% in households (from 6.7/11), +13% in adults 25-54 (from 3.2/08), +4% in adults 18-49 (from 2.5/07) and added +1.90m viewers (from 10.42m, +18%).

 

-- Wednesday, CBS was first in adults 25-54 (3.6/09), adults 18-49 (3.4/09), adults 18-34 (3.1/09), second in both households (5.3/09) and viewers (9.18m). 

 

RUDOLPH THE RED-NOSED REINDEER (R) (S) (8:00-9:01 PM) won its time slot in viewers (11.82m), adults 25-54 (4.8/12), adults 18-49 (4.2/12), adults 18-34 (3.0/09), children 2-11 (6.4/19), children 6-11 (6.0/18) and second in households (6.2/10).  RUDOLPH THE RED-NOSED REINDEER was the night's #1 program in viewers, adults 25-54, adults 18-49, children 2-11 and children 6-11. 

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CBS Television…3

 

VICTORIA'S SECRET FASHION SHOW (S) (10:01-11:00 PM) was first in adults 18-49 (3.6/10), adults 18-34 (4.3/12), second in households (5.4/09), viewers (8.68m) and adults 25-54 (3.2/08).  Compared to last year's broadcast (on Tuesday, Dec.4), CBS was up +6% in households (from 5.1/08), +14% in adults 25-54 (from 2.8/07), +38% in adults 18-49 (from 2.6/07), +79% in adults 18-34 (from 2.4/07) and added +1.17m viewers (from 7.51m, +16%).  VICTORIA'S SECRET FASHION SHOW was the night's #1 program with adults 18-34. 

 

-- CBS won Thursday night in households (8.4/13), viewers (13.73m), adults 25-54 (5.1/12) and second in adults 18-49 (3.8/10).  This is CBS's 9th consecutive Thursday night win in households, viewers and adults 25-54. 

 

SURVIVOR: GABON won its time period in households (7.5/12), viewers (12.73m), adults 25-54 (5.3/14) and adults 18-49 (3.9/11).  SURVIVOR: GABON has won its time period for the 10th consecutive week. 

 

CSI: CRIME SCENE INVESTIGATION won its time period in households (10.7/16), viewers (17.48m), adults 25-54 (6.2/14) and second in adults 18-49 (4.6/12).  This is the 9th consecutive time period win for CSI in households, viewers and adults 25-54. 

 

            -- Friday, CBS was first in households (6.0/10), viewers (9.34m), adults 25-54 (3.0/09) and adults 18-49 (2.2/07).  This is CBS's 9th win in 10 Fridays in households, viewers, adults 25-54 and adults 18-49. 

 

GHOST WHISPERER was first in households (6.2/11), viewers (9.71m), adults 25-54 (3.3/10) and adults 18-49 (2.5/08).  GHOST WHISPERER was won its time period for the 9th consecutive regularly scheduled broadcast this season. 

 

NUMB3RS was first in households (6.3/11), viewers (9.88m), adults 25-54 (3.3/09) and adults 18-49 (2.4/07).  Regularly scheduled episodes of NUMB3RS won their time slot every week this season in viewers and adults 25-54, first in adults 18-49 for the 8th time in 9 weeks. 

 

            THE Amazing Race 13 was second in households (6.2/09), viewers (10.50m) and adults 25-54 (4.0/09).  THE Amazing Race 13 finale was up from the finale of Amazing Race 12 in households (from 5.9/09, +5%), viewers (from 9.79m, +7%), adults 25-54 (from 3.9/08, +3%) and down slightly in adults 18-49 (from 3.2/07, -3%). 

 

HALLMARK HALL OF FAME:  "Front of the Class" (S) was up from year's special (HALLMARK HALL OF FAME:  "Pictures of Hollis Woods" on December 2, 2007) by +3% in households (7.6/12 from 7.4/11), +16% in adults 25-54 (3.6/08 from 3.1/07), +33% in adults 18-49 (2.8/07 from 2.1/05) and added +530,000 viewers (11.88m from 11.35m, +5%). 

 

 


 

CBS top programs of the week:  #1 THE MENTALIST (an average of 18.74m viewers), #2 NCIS (18.52m), #3 CSI: CRIME SCENE INVESTIGATION (17.48m), #7 60 Minutes (13.79m), #8 Two and a Half Men (R) (13.63m), #11 SURVIVOR GABON (12.73m), #13 WITHOUT A TRACE (12.32m) #14 HALLMARK HALL OF FAME:  FRONT OF THE CLASS (S) (11.88m), #15 RUDOLPH THE RED-NOSED REINDEER (R) (S) (11.82m), #18 CSI: MIAMI (R) (11.16m), #20 ELEVENTH HOUR (10.86m), #22 THE Amazing Race 13 (10.50m), #27 NUMB3RS (9.88m) and #28 GHOST WHISPERER (9.71m).

 

 Prime averages are based on the following hours of rated broadcasts in Week #11:

 

CBS:    22 hours

NBC:   21.5 hours

ABC:   22 hours

FOX:   15 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

Week #11 of 2008-09 Season (ending: 12/07/08)                                                                                                                                                                                          

                        2008-09                       2007-08                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 6.9       11                    6.6       11                    +5%

NBC                4.8       8                      5.2       8                      -8%

ABC                5.4       9                      5.7       9                      -5%

FOX                4.7       7                      4.1       6                      +15%

                                                                                               

                                                                                               

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 10,903                         10,503                         +4%

NBC                7,523                           8,106                           -7%

ABC                8,616                           8,863                           -3%

FOX                7,657                           6,358                           +20%

                                                                                               

                                                                                               

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.6       9                      3.8       9                      -5%

NBC                3.0       7                      3.3       8                      -9%

ABC                3.3       8                      3.4       8                      -3%

FOX                3.2       8                      2.5       6                      +28%

 

 

 

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.8       8                      3.1       8                      -10%

NBC                2.6       7                      2.9       8                      -10%

ABC                2.8       8                      2.9       8                      -3%

FOX                2.9       8                      2.3       6                      +26%

                                                                                               

                                   

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 1.9       6                      2.1       6                      -10%

NBC                2.3       7                      2.5       7                      -8%

ABC                2.4       7                      2.3       7                      +4%

FOX                2.6       8                      2.1       6                      +24%

                                                                                               

 

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                            

                                                                                               

SEASON-TO-DATE RATINGS REPORT (09/22/08-12/07/08)                                                                                          

                        2008-09                       2007-08                                              

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 7.5       12                    7.7       12                    -3%

NBC                4.9       8                      5.6       9                      -13%

ABC                6.7       11                    7.6       12                    -12%

FOX                4.9       8                      5.6       9                      -13%

                                                                                               

                                                                                               

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 11,977                         12,163                         -2%

NBC                7,878                           8,865                           -11%

ABC                10,520                         11,650                         -10%

FOX                8,065                           8,963                           -10%

                                                                                               

                                                                                               

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.3       10                    4.5       11                    -4%

NBC                3.3       8                      3.8       9                      -13%

ABC                3.9       9                      4.5       11                    -13%

FOX                3.3       8                      3.6       9                      -8%

 

                                                                                               

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.3       9                      3.5       9                      -6%

NBC                3.0       8                      3.4       9                      -12%

ABC                3.3       9                      3.9       10                    -15%

FOX                3.0       8                      3.3       9                      -9%

                                                                                               

                                                                                               

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.2       6                      2.4       7                      -8%

NBC                2.6       8                      3.0       9                      -13%

ABC                2.6       8                      3.1       9                      -16%

FOX                2.8       8                      3.1       9                      -10%

                                               

National Nielsen Rank for Demographic: PER2+    for    12/1/2008  -  12/7/2008                                            

 

                                                                                                            Persons 2+ (000)

1.         THE MENTALIST                                                                  CBS     18742

2.         NCIS                                                                                       CBS     18518

3.         CSI                                                                                          CBS     17476

4.         The OT                                                                                    FOX    16220

5.         Desperate Housewives                                                 ABC    16088

6.         Grey’s Anatomy – Thursday 9PM                                            ABC    15279

7.         60 Minutes                                                                          CBS     13794

8.         Two and a Half Men                                         (R)       CBS     13630

9.         NBC Sunday Night Football             Redskins vs Ravens          NBC    13286

10.       Barbara Walters Presents:

10 Most Fascinating People '08                                    (S)       ABC    13191

11.       SURVIVOR: GABON                                                 CBS     12727

12.       House                                                                                      FOX    12517

13.       WITHOUT A TRACE                                                 CBS     12319

14.       HALLMARK HALL OF FAME:

FRONT OF THE CLASS                                           (S)       CBS     11880

15.       RUDOLPH RED-NOSE REINDEER              (R)(S)  CBS     11815

16.       How Grinch Stole Christmas-1                         (R)(S)  ABC    11414

17.       Law And Order                                                                        NBC    11309

18.       CSI: MIAMI                                                                (R)       CBS     11158

19.       Shrek The Halls                                                            (R)(S)  ABC    11144

20.       ELEVENTH HOUR                                                                CBS     10864

                                               

 

 

 

National Nielsen Rank for Demographic: A2554    for    12/1/2008  -  12/7/2008                    

 

                                                                                                            Adults 25-54 rating

1.         The OT                                                                                    FOX    6.9

2.         Desperate Housewives                                                 ABC    6.7

3.         CSI                                                                                          CBS     6.2

4.         Grey’s Anatomy – Thursday 9PM                                            ABC    6.0

5.         House                                                                                      FOX    5.6

6.         NBC Sunday Night Football            Redskins vs Ravens           NBC    5.4

6.         THE MENTALIST                                                                  CBS     5.4

8.         Two and a Half Men                                         (R)       CBS     5.3

8.         NCIS                                                                                       CBS     5.3

8.         SURVIVOR: GABON                                                 CBS     5.3

11.       RUDOLPH RED-NOSE REINDEER              (R)(S)  CBS     4.8

11.       Barbara Walters Presents:

10 Most Fascinating People '08                                    (S)       ABC    4.8

13.       Brothers & Sisters                                                                    ABC    4.5

14.       Allstate BCS Select Show                                            (S)       FOX    4.4

15.       How Grinch Stole Christmas-1                         (R)(S)  ABC    4.3

16.       Office                                                                                       NBC    4.2

16.       Law And Order: SVU                                                              NBC    4.2

18.       Fringe                                                                                       FOX    4.0

18.       Shrek The Halls                                                            (R)(S)  ABC    4.0

18.       Amazing Race 13                                                              CBS     4.0

18.       CSI: MIAMI                                                                (R)       CBS     4.0

                                               

National Nielsen Rank for Demographic: A1849    for    12/1/2008  -  12/7/2008                                

                                                                                                            Adults 18-49 Rating

1.         The OT                                                                                    FOX    6.3

2.         Desperate Housewives                                                 ABC    6.0

3.         Grey's Anatomy – Thursday 9PM                                             ABC    5.5

4.         NBC Sunday Night Football             Redskins vs Ravens          NBC    5.0

4.         House                                                                                      FOX    5.0

6.         CSI                                                                                          CBS     4.6

7.         Office                                                                                       NBC    4.4

8.         RUDOLPH RED-NOSE REINDEER              (R)(S)  CBS     4.2

8.         Barbara Walters Presents:

10 Most Fascinating People '08                                    (S)       ABC    4.2

10.       Allstate BCS Select Show                                            (S)       FOX    4.1

11.       Two and a Half Men                                         (R)       CBS     4.0

12.       SURVIVOR: GABON                                                 CBS     3.9

12.       Brothers & Sisters                                                                    ABC    3.9

 

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CBS Television…8

 

14.       THE MENTALIST                                                                  CBS     3.8

14.       How Grinch Stole Christmas-1                         (R)(S)  ABC    3.8

16.       NCIS                                                                                       CBS     3.7

17.       VICTORIA'S SECRET FASHION                             (S)       CBS     3.6

17.       Law And Order: SVU                                                              NBC    3.6

17.       Heroes                                                                                     NBC    3.6

17.       Fringe                                                                                       FOX    3.6

 
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