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Weekly Fox Ratings Recap, w/top ten 18-49 demo DVR playback data

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December 9th, 2008

via FOX press release -- if you scroll down, an interesting graphic on 18-49 year old DVR playback...

NATIONAL NIELSEN RATINGS FOR THE WEEK OF DECEMBER 1 - 7, 2008

FOX REVEALS WINNERS AS “Secret Millionaire” AND “BCS SELECTION SHOW”

LEADING NETWORK TO WEEKLY WIN

Secret Millionaire” Delivers FOX’s Highest Entertainment Program of

Season in Wednesday 9PM Hour

Network Moves into Third Place for Season in Adults 18-49

FOX’s week was highlighted by strong performances from HOUSE, Fringe, the series premiere of Secret Millionaire and the BCS SELECTION SHOW. For the week, FOX ranks No. 1 among Adults 18-49, Adults 18-34, Teens and Persons 12-34 and has moved into 3rd place season to date in Adults 18-49.

On Tuesday, HOUSE was the highest rated program of the night among Adults 18-49, Adults 18-34 and all key demos. Fringe continued to draw viewers in with a 3.6/9 among Adults 18-49 and was the second highest rated program of the night (behind only HOUSE) among Adults 18-34.

Wednesday’s series premiere of Secret Millionaire opened with a 2.3/7 among Adults 18-49 and ranked No. 2 in the 8pm hour among Adults 18-49, Adults 18-34 and Teens. Following at 9pm, a second episode of SECRET MILLIONAIRE delivered a 3.0/8 among Adults 18-49 and won the hour among Adults 18-49, Adults 18-34/25-54 and Teens. SECRET MILLIONAIRE at 9pm is FOX’s highest rated non-sports program in the Wednesday 9-10p hour so far this season in Adults 18-49, Adults 18-34 and Total Viewers.

On Sunday, FOX scored with the BCS SELECTION SHOW from 7:54-8:30pm which dominated with a 4.1/11 among Adults 18-49 and won the 8p half hour among Adults 18-49, Adults 18-34/25-54 and Teens.

Season-to-date, Most Current

Compared to the same weeks of the 07/08 season (9/24/07-12/9/07), FOX is down -9% among Adults 18-49 (3.0/8 vs. 3.3/9). In the demo ABC (-15%), CBS (-6%), NBC (-12%) and The CW (-8%) are all down.

08/09 FOX Dramas: Live +7 in Adults 18-49

Comparing Live+ Same Day vs. Live + 7 ratings (now available through 11/23/08), FOX’s dramas have shown significant increases among Adults 18-49 including:

0809 Season thru 11/23 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change

Fringe (9 weeks) 3.8/10 4.5/11 +18%

House (9 weeks) 5.1/14 6.0/16 +18%

Bones (9 weeks) 3.2/9 3.7/10 +16%

Sarah Connor (9 weeks) 2.1/6 2.5/6 +19%

Prison Break (10 weeks) 2.3/6 2.7/6 +17%

08/09 FOX Dramas: Live +7 in Total Viewers

Comparing Live+ Same Day vs. Live + 7 ratings (now available through 11/23/08), FOX’s dramas have shown significant increases among Total Viewers including:

08/09 Season thru 11/23 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change

Fringe (9 weeks) 9.3 10.8 +16%

House (9 weeks) 12.6 14.4 +14%

Bones (9 weeks) 10.1 11.3 +12%

Sarah Connor (9 weeks) 5.5 6.3 +15%

Prison Break (10 weeks) 5.7 6.5 +14%

Program Rankers

FOX had 4 of the Top 20 programs among Adults 18-49: THE OT (No. 1), HOUSE (No. 4), BCS SELECTION SHOW SP 12/7 7:54P (No. 10) and FRINGE (No. 17).

FOX had 7 of the Top 20 programs among Adults 18-34: THE OT (No.3), HOUSE (No. 5), Family Guy (No. 9), BCS SELECTION SHOW SP 12/7 7:54P (No. 12), THE Simpsons SP 12/7 8:30P (No. 14), FRINGE (No. 15) and American Dad (No. 16).

FOX had 8 of the Top 20 programs among Teens: HOUSE (No. 1), Family Guy (No. 2 tie), THE OT (No. 2 tie), American Dad (No. 4), BCS SELECTION SHOW SP 12/7 7:54P (No. 8), THE Simpsons SP 12/7 8:30P (No. 11), FRINGE (No. 14) and SECRET MILLIONAIRE SP 12/3 9P (No. 16).

FOX had 2 of the Top 20 programs among Total Viewers: THE OT (No. 4) and HOUSE (No. 12).

HIGHLIGHTS

On Tuesday, HOUSE posted a 5.0/14 among Adults 18-49 and was the highest rated program of the night among Adults 18-49 and Adults 18-34, outperforming ABC’s Santa Claus Is Coming To Town repeat special, According To Jim and Eli Stone, CBS’ NCIS, The Mentalist and Without A Trace, NBC’s Biggest Loser: Families and Law And Order: Special Victims Unit. HOUSE won its 8p hour among Adults 18-49, Adults 18-34, Teens, Adults 25-54, Women 18-49/18-34/25-54 and Men 18-49/18-34/25-54.

FRINGE at 9pm posted a 3.6/9 among Adults 18-49 and was the second highest rated program of the night (behind only HOUSE) among Adults 18-34. FRINGE ranked No. 1 in Adults 18-34 (tie), Teens and Men 18-49/18-34.

FOX won the night in virtually every key demo and outperformed its nearest competitor of the night, NBC, by +23% among Adults 18-49 (4.3/11 vs. 3.5/9).

On Wednesday, the debut of SECRET MILLIONAIRE delivered a 2.3/7 among Adults 18-49 and ranked No. 2 in the hour among Adults 18-49, Adults 18-34 and Teens. SECRET MILLIONAIRE outperformed ABC’s Pushing Daisies in the 8p hour by +44% in Adults 18-49 (2.3/7 vs. 1.6/4).

Following at 9pm, a second episode of SECRET MILLIONAIRE grew to a 3.0/8 among Adults 18-49. The heartwarming new series won the 9p hour among Adults 18-49, Adults 18-34/25-54, Teens and Men 18-49/18-34/25-54. In head to head competition in the 9p hour, SECRET MILLIONAIRE outperformed ABC’s Private Practice (+20%, vs. 2.5/7), CBS’ Grammy Nominations Concert special (+25%, vs. 2.4/6) and NBC’s Life (+25%, vs. 2.4/6).

SECRET MILLIONAIRE at 9pm is FOX’s highest rated non-sports program in the Wednesday 9-10p hour so far this season in Adults 18-49, Adults 18-34 and Total Viewers. SECRET MILLIONAIRE substantially outperformed FOX’s prior 08/09 season average with regular programming in the 9p hour by +58% among Adults 18-49 (3.0/8 vs. 1.9/5), +47% among Adults 18-34 (2.5/7 vs. 1.7/5) and +59% in Total Viewers (8.1 vs. 5.1 Mil). SECRET MILLIONAIRE showed enormous growth throughout the night, gaining in its second hour by +30% in Adults 18-49 (3.0/8 vs. 2.3/7), +25% in Adults 18-34 (2.5/7 vs. 2.0/6) and +21% in Total Viewers (8.1 vs. 6.7 Mil.).

FOX ranked No. 2 for the night among Adults 18-49, Adults 18-34 and No. 1 in Teens.

On Sunday, FOX aired the BCS SELECTION SHOW from 7:54-8:30p and posted a 4.1/11 among Adults 18-49 and won the 8p half hour among Adults 18-49, Adults 18-34/25-54, Teens and all key male demos.

The NFL over-run combined with the BCS SELECTION SHOW and the comedies to give FOX the nightly win among Adults 18-49, Total Viewers, Adults 18-34/25-54, Teens and all key male demos.


Week 11/10-11/16/08: Live+7

NIGHTLY AND PROGRAM HIGHLIGHTS - DECEMBER 1 - 7, 2008

MONDAY

8:00-9:00 SARAH CONNOR CHRONICLES: (A18?49: 2.2/6, 5.8 Mil Total Viewers, HH: 3.6/5)

9:00-10:00 PRISON BREAK: (A18?49: 2.2/5, 5.8 Mil Total Viewers, HH: 3.5/5)

8:00-10:00 FOX PRIME: (A18?49: 2.2/5, 5.8 Mil Total Viewers, HH: 3.6/5)

At 8p, TERMINATOR: THE SARAH CONNOR CHRONICLES did a 2.2/6 among Adults 18-49. TERMINATOR: THE SARAH CONNOR CHRONICLES posted its highest Adults 18-49 and Adults 18-34 ratings in two months (both since 10/6/08) and its highest Total Viewers and Adults 18-49 share in two and a half months (both since 9/22/08). At 9p, PRISON BREAK did a 2.2/5 among Adults 18-49 and posted its highest Total Viewers in two and a half months (since 9/22/08). PRISON BREAK ranked No. 3 in its hour among Adults 18-49 and No. 2 in Adults 18-34.

FOX ranked No. 2 for the night in Adults 18-34.

TUESDAY

8:00-9:01 HOUSE: (A18?49: 5.0/14, 12.5 Mil Total Viewers, HH: 7.5/12)

9:01-10:00 FRINGE: (A18?49: 3.6/9, 8.5 Mil Total Viewers, HH: 5.3/8)

8:00-10:00 FOX PRIME: (A18?49: 4.3/11, 10.6 Mil Total Viewers, HH: 6.4/10)

HOUSE did a 5.0/14 among Adults 18-49 and was the highest rated program of the night among Adults 18-49 and Adults 18-34, outperforming ABC’s Santa Claus Is Coming To Town repeat special, According To Jim and Eli Stone, CBS’ NCIS, The Mentalist and Without A Trace, NBC’s Biggest Loser: Families and Law And Order: Special Victims Unit. HOUSE won its 8p hour among Adults 18-49, Adults 18-34, Teens, Adults 25-54, Women 18-49/18-34/25-54 and Men 18-49/18-34/25-54.

FRINGE at 9p posted a 3.6/9 among Adults 18-49 and was the second highest rated program of the night (behind only HOUSE) among Adults 18-34. FRINGE ranked No. 3 in its hour among Adults 18-49 and No. 1 in Adults 18-34 (tie), Teens and Men 18-49/18-34.

FOX won the night among Adults 18-49, Adults 18-34, Teens, Adults 25-54 (tie), Women 18-49/18-34 and Men 18-49/18-34/25-54. FOX outperformed its nearest competitor of the night, NBC, by +23% among Adults 18-49 (4.3/11 vs. 3.5/9).

WEDNESDAY

8:00-9:00 SECRET MILLIONAIRE (S): (A18?49: 2.3/7, 6.7 Mil Total Viewers, HH: 4.1/7)

9:00-10:00 SECRET MILLIONAIRE (S): (A18?49: 3.0/8, 8.1 Mil Total Viewers, HH: 5.0/8)

8:00-10:00 FOX PRIME: (A18?49: 2.6/7, 7.4 Mil Total Viewers, HH: 4.5/7)

At 8p, the debut of SECRET MILLIONAIRE did a 2.3/7 among Adults 18-49 and ranked No. 2 in the hour among Adults 18-49, Adults 18-34 and Teens. SECRET MILLIONAIRE outperformed ABC’s Pushing Daisies in the 8p hour by +44% in Adults 18-49 (2.3/7 vs. 1.6/4).

Following at 9p, a second episode of SECRET MILLIONAIRE did a 3.0/8 among Adults 18-49. SECRET MILLIONAIRE won the 9p hour among Adults 18-49, Adults 18-34/25-54, Teens and Men 18-49/18-34/25-54. In head to head competition in the 9p hour, SECRET MILLIONAIRE outperformed ABC’s Private Practice (+20%, vs. 2.5/7), CBS’ Grammy Nominations Concert special (+25%, vs. 2.4/6) and NBC’s Life (+25%, vs. 2.4/6).

SECRET MILLIONAIRE at 9p is FOX’s highest rated non-sports program in the Wednesday 9-10p hour so far this season in Adults 18-49, Adults 18-34 and Total Viewers. SECRET MILLIONAIRE substantially outperformed FOX’s prior 08/09 season average with regular programming in the 9p hour by +58% among Adults 18-49 (3.0/8 vs. 1.9/5), +47% among Adults 18-34 (2.5/7 vs. 1.7/5) and +59% in Total Viewers (8.1 vs. 5.1 Mil). SECRET MILLIONAIRE showed enormous growth throughout the night, gaining in its second hour by +30% in Adults 18-49 (3.0/8 vs. 2.3/7), +25% in Adults 18-34 (2.5/7 vs. 2.0/6) and +21% in Total Viewers (8.1 vs. 6.7 Mil.).

FOX ranked No. 2 for the night among Adults 18-49, Adults 18-34 and No. 1 in Teens.

THURSDAY

8:00-9:00 Kitchen Nightmares (R): (A18?49: 1.5/4, 3.6 Mil Total Viewers, HH: 2.3/4)

9:00-10:00 Kitchen Nightmares (R): (A18?49: 1.8/4, 4.1 Mil Total Viewers, HH: 2.6/4)

8:00-10:00 FOX PRIME: (A18?49: 1.6/4, 3.8 Mil Total Viewers, HH: 2.4/4)

FRIDAY

8:00-9:00 ARE YOU SMARTER THAN A 5TH GRADER: (A18?49: 1.1/4, 5.5 Mil Total Viewers, HH: 3.5/6)

9:00-10:00 DON’T FORGET THE LYRICS: (A18?49: 1.5/4, 5.2 Mil Total Viewers, HH: 3.2/5)

8:00-10:00 FOX PRIME: (A18?49: 1.3/4, 5.3 Mil Total Viewers, HH: 3.4/6)

SATURDAY

8:00-8:30 COPS: (A18?49: 1.9/6, 5.3 Mil Total Viewers, HH: 3.3/6)

8:30-9:00 COPS 2 (R): (A18?49: 2.2/7, 5.9 Mil Total Viewers, HH: 3.6/6)

9:00-10:00 AMERICA’S Most Wanted: (A18?49: 1.9/6, 5.6 Mil Total Viewers, HH: 3.5/6)

8:00-10:00 FOX PRIME: (A18?49: 2.0/6, 5.6 Mil Total Viewers, HH: 3.5/6)

COPS at 8p and COPS 2 at 830p each ranked No. 2 in their respective time periods among Adults 18-49 and Adults 18-34.

At 9p, AMERICA’s Most Wanted ranked No. 2 in its hour among Adults 18-49 and Adults 18-34.

FOX ranked No. 2 for the night on a total primetime basis among Adults 18-49 and Adults 18-34.

SUNDAY

7:00-7:38 NFL OVER-RUN: (A18?49: 11.2/31, 29.9 Mil Total Viewers, HH: 17.6/29)

7:38-7:54 THE OT: (A18?49: 6.3/17, 16.2 Mil Total Viewers, HH: 9.6/16)

7:54-8:30 BCS SELECTION SHOW (S): (A18?49: 4.1/11, 10.5 Mil Total Viewers, HH: 6.3/10)

8:30-9:00 Simpsons (S): (A18?49: 2.9/7, 6.4 Mil Total Viewers, HH: 4.0/6)

9:00-9:30 Family Guy (R): (A18?49: 3.1/7, 6.6 Mil Total Viewers, HH: 4.0/6)

9:30-10:00 American Dad (R): (A18?49: 2.4/5, 5.3 Mil Total Viewers, HH: 3.3/5)

7:00-10:00 FOX PRIME: (A18?49: 5.0/13, 12.6 Mil Total Viewers, HH: 7.5/12)

FOX aired the BCS SELECTION SHOW from 7:54-8:30p and did a 4.1/11 among Adults 18-49 and won the 8p half hour among Adults 18-49, Adults 18-34/25-54, Teens and all key male demos. At 8:30p THE Simpsons did a 2.9/7 among Adults 18-49 and ranked No. 2 in the half hour among Adults 18-34.

An encore Family Guy at 9p did a 3.1/7 among Adults 18-49 and ranked No. 3 in the half hour among Adults 18-49, Adults 18-34 and No. 1 in Teens. At 9:30p a repeat American Dad did a 2.4/5 and ranked No. 3 in the half hour among Adults 18-34 and No. 1 in Teens.

The NFL over-run combined with the BCS SELECTION SHOW and the comedies to give FOX the nightly win among Adults 18-49, Total Viewers, Adults 18-34/25-54, Teens and all key male demos.

DECEMBER 1 - 7, 2008

TOTAL PRIMETIME

ADULTS 18?49 ADULTS 18?34 VIEWERS (Mil)

FOX 2.9/8 FOX 2.6/8 FOX 7.7

ABC 2.8/8 ABC 2.4/7 ABC 8.6

CBS 2.8/8 CBS 1.9/6 CBS 10.9

NBC 2.6/7 NBC 2.3/7 NBC 7.5

 
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