Moonves: Broadcast TV is fine, NBC isn't

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December 10th, 2008

Ok, I'm putting words into Mr. Moonves' mouth, but the point of his words very clearly seemed to be, there's not a problem with broadcast network television just because NBC is having problems.

From Broadcasting & Cable:

"I'm here to tell you that the model ain’t broken,” said Moonves, speaking Wednesday at the UBS Global Media & Communications Conference in New York. “You can still make a lot of money in network TV.”

Moonves’ remarks came two days after NBC Universal president/CEO Jeff Zucker spoke at the UBS confab, stressing the need to “rethink what a broadcast network is today.”

In a pointed reference, Moonves added, "certain people are having audience erosion, some are not. We are not."

Moonves also isn't unhappy NBC is moving to five nights a week of Jay Leno between 10p-11p:

"We view it as a plus for us. It's taking the third competitor out of the marketplace and that will make us stronger."

The lone unsettling remark in the story applies to all advertiser supported networks -- broadcast and cable, and that was around the need for (the American) auto makers to come back. In other words, TV wants them strong enough to spend hundreds of millions of dollars a year advertising on television. But on the other hand, perhaps misuse of television advertising was among the many inefficiencies that seem to plague the American auto makers.

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