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Tuesday Ratings - NCIS and The Mentalist impressive in reruns, House takes demos

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December 10th, 2008

Scoreboard CBS FOX NBC ABC Uni CW
Total Viewers (million) 12.10 10.49 9.76 5.79 4.57 1.14
Rating/Share: Adults 18-49 2.5/6 4.2/11 3.6/10 1.7/5 1.8/5 0.5/1
Rating/Share: Adults 18-34 1.6/5 3.9/11 3.4/9 1.1/3 2.0/5 0.6/2

CBS took the most viewers for the night though Fox won the 18-49 demographic and CBS finished third among 18-49 year olds, also trailing NBC. The feat is still impressive though as the CBS shows were all reruns. For a rerun of NCIS to average over 14 million and a rerun of The Mentalist nearly 14 million -- the Tiffany network must be happy.

As is typical Fox had the highest demo numbers for Tuesday night on the strength of House. Fringe was a repeat, and though its numbers will likely be adjusted down a bit in the finals, it had about the same demo numbers as the NCIS and The Mentalist reruns on many fewer viewers. So despite the numbers, relatively speaking Fringe repeats well. As ever Fringe lost viewers from one half hour to the next even in reruns. It averaged 7.652 million with a 3.0/8 among 18-49 year olds between 9pm-9:30p, and 6.506 million and a 2.5/6 between 9:30p-10p. Still not awful numbers for a rerun.

Over on NBC, it had solid performance in the demo with two hours of The Biggest Loser: Families and a new Law & Order: SVU easily took the 10pm hour.

ABC's night wasn't pretty. It couldn't even crack a 2.0 rating among 18-49 year olds for the night. The CW ran reruns of 90210 and Privileged and the numbers were unremarkable.

Last Tuesday's overnight report.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 CBS NCIS (R) 14.11 2.7/7 1.7/5
FOX House 13.91 5.6/15 5.4/15
NBC Biggest Loser: Families 8.28 3.2/8 3.0/8
ABC America's Funniest Home Videos 7.28 2.0/5 1.2/3
UNI Cuidado con el Angel 5.18 2.0/5 2.2/6
CW 90210 (R) 1.22 0.6/1 0.6/2
9:00 CBS The Mentalist (R) 13.65 2.8/7 2.0/5
NBC Biggest Loser: Families 10.08 4.0/10 3.8/10
FOX Fringe (R) 7.08 2.8/7 2.4/6
ABC According to Jim 5.05 1.6/4 0.9/3
UNI Fuego en la Sangre 4.89 2.0/5 2.2/6
CW Privileged (R) 1.06 0.4/1 0.5/1
9:30 ABC According to Jim 5.34 1.7/4 1.0/3
10:00 NBC Law & Order: SVU 10.93 3.7/10 3.4/10
CBS Without a Trace (R) 8.54 1.9/5 1.2/3
ABC Eli Stone 4.89 1.4/4 1.1/3
UNI Aqui y Ahora 3.62 1.4/4 1.5/4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(125) Comments - Add Yours!

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  1. idizzle

    House really perked up a bit with no new NCIS, so why ever would FOX put a rerun of Fringe there, when it could well have utilized the improved lead in and utter lack of competition at 9 for the show.

    The real measure of how well Fringe repeats will be when it repeats out of its time slot or at the very least on a night of all reruns.

  2. I agree.

  3. The mystery and magic of when to spend your new episodes and when to use repeats is something that interests me. I’m not sure I can figure out a way to tease something interesting in a reasonable amount of time out of the data we get, but I will think about it.

  4. Johnthemon

    Well I’ll bet NBC was reasonably happy with their results last night

    Seriously why would they put a repeat of fringe there? I guess they’re running out of first-run episodes.

  5. Joe Cool

    Why is According to Jim still on? One of the great mysteries of the Multiverse!

    The other big mystery is why 10 million people watch Biggest Loser. For NBC that makes it a blowout hit and they need all the help they can get.

  6. Joe Cool

    Fringe was a repeat because the first half of Season 1 is over ending with last weeks cliffhanger and wont pick up again for a couple of months. What else would they put there? American Idol reruns? I guess they could have tried putting TSCC to see if having a strong lead in would help. Though somehow I dont think so.

  7. I agreed with idizzle’s point that we will know a lot more about how Fringe really does in repeats when it’s on a night of all repeats. Of course, with Idol as a lead in, we will only rarely see that.

    John, I suspect “number of shows in the queue” — data which neither Bill or I will likely ever bother to track down for ALL shows (though I’m sure much of it could be dug up, it’s work) — is a *huge* part of the magic. I don’t believe Bill will be able to figure out any meaningful analysis that doesn’t include that data beyond seasonal aspects that are known.

    I think in the case of Fringe, if you *didn’t* have the American Idol lead-in coming you would definitely have to take advantage of pairing it with a new House against repeats on CBS. But Fringe does have the American Idol lead-in coming so, while it still appears to be somewhat of a squandered opportunity, it’s probably not a big deal. Fringe is airing no new episodes until January 20, and I’m guessing didn’t have a Christmas-themed episode to stick there, and for all I know (I did zero research) had no episode at all ready to air.

  8. Joe Cool, what we hear is that ATJ is still on the air because it makes money for Disney/ABC via syndication. I suspect that’s true, because if it’s not something like that, it would be completely baffling.

  9. I agree with Joe Cool. They didn’t show a new Fringe because the last episode was a major cliff hanger.

    Since Fringe aired a week before House, I guess new episodes didn’t line up and House aired a week after Fringe went on hiatus.

    Shame though.

  10. idizzle

    Strictly looking at the ratings, FOX would most likely have done much better with a House repeat at 9pm, but that’s not even the point.
    Intuitively I just agree with CBS’ strategy of putting complete nights on repeat at a time instead of wasting a perfectly good House christmas episode on a Fringe rerun.

    I’ll admit though that I don’t watch Fringe, so I did not know there was a midseason finale of sorts. Maybe they could have sonchronized that sooner? It’s not like it matters now.

  11. Fin

    Eli Stone did aweful, but then again it had a terrible lead-in from According to Jim: 5.34, 1.7/4 18-49? thats a joke

  12. Fin

    Idizzle that was House’s second highest episode yet in overall veiwers and what would be the point of airing a christmas episode in january? But i do see your point about Fringe, but what else could FOX do.

  13. cool

    awful lead in for Eli? it had DWTS for 10 weeks, and now Atj is averaging higher than Eli.. so there’s no excuse.

  14. idizzle

    Fin, obviously by synchronizing I meant they should have maybe preempted Fringe another week. Definitely not airing House’s christmas episode in January. FOX has been yanking House around for the sole benefit of Fringe more than enough.

  15. Kyle

    I’m glad Law & Order SVU is still dominant after so many years. That show, in my opinion, is what’s holding NBC’s head above water.

  16. Mel

    Actually, for Fringe, I think it had a lot to do with when it started in September. It premiered before House, I think. They knew in the planning stage where they were going to have the mid-season finale with the cliffhanger way back then, I imagin. And Fringe had a repeat while House was a new episode back in the fall. So it’s not really unprecidented.

    Although, it *was* a missed opportunity for last night to take advantage of Mentalist being a rerun. I have to wonder how a show like Bones would do with competition like Mentalist? All of its[Bones'] Wed night competition is pretty much dead.

    But Fox yanks House around because it is a tent-pole show, able to help new freshmen shows with a good lead in. They put it where they need it. Fringe gets the American Idol lead-in in the spring to bolster its numbers so that maybe, according to the Fox execs (and I’m a little scared about this), Fringe will be like Bones and House – something that can be used to give props to other new freshmen shows.

    Personally, I’m ecstatic about Fringe having AI as a lead-in. I hate AI with an ungodly passion, but I won’t bite the hand that feeds my favorite new show this year at all. Not AI hatin’ from me this year. ;-)

    We’ll see how Fringe does in reruns when all we have is reruns, but I’m happy that the numbers weren’t shabby for this week’s rerun.

    The bloom is off the rose for House, though. I haven’t been impressed with the last couple of episodes. Least of all, last night’s Christmas ep.

  17. R.G.

    …I still can’t find anyone who watches NCIS around here…oh wait….someone new walked by my door—let me go ask them…

  18. clutz12001

    Glad to see Fringe repeat at least held in the demos versus a repeat of The Mentalist. I’m actually getting a tiny bit worried about the AI lead-in. If Fringe picks up mid-cliffhanger, AI viewers who are new to Fringe might feel lost and have trouble finding any interest in it.

    I thought last week was Biggest Loser’s finale, but was it this week?

    I totatlly forgot Eli Stone was even on last night. Hope my DVR caught it ;)

  19. Sam

    As for ATJ, in addition to syndication profits, isn’t it also really cheap since they produce the show in-house?

  20. clutz12001

    @Mel, “The bloom is off the rose for House, though. I haven’t been impressed with the last couple of episodes. Least of all, last night’s Christmas ep.”

    House is getting to relationship-y IMHO. It’s not nearly as bad as Grey’s Anatomy, but slowly it’s moving that direction! The final kiss of last night’s episode was another leap away from the biting sarcasm and nihilism that makes House such a fun show. Too many feelings, not enough grumpy House, not enough Wilson, and not arguing over medical cases!!! Wilson at least had one fun sarcastic moment though, with the green wrapping paper ;)

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