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Wednesday Ratings - CBS Romps But Millionaire's No Secret

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December 11th, 2008

Scoreboard CBS NBC FOX ABC Uni CW
Total Viewers (million) 12.030 5.980 5.853 5.679 4.285 1.263
rating/Share: Adults 18-49 3.3/9 1.8/5 2.2/6 1.9/5 1.6/4 0.5/1
Rating/Share: Adults 18-34 2.0/6 1.4/4 2.0/6 1.6/5 1.7/5 0.6/2

While to no one's surprise, CBS dominated the night from 9-11 and overall had the most average viewers and adults 18-49, Fox's Secret Millionaire was the surprise of the night, winning both demos from 8-9 and improving its demos noticeably from last week when it faced off against Rudolph.

After 9 it was all CBS, with both Criminal Minds doubling and CSI:NY coming close to doubling the viewership of the #2 shows in the hours. Their demo performance wasn't quite as dominating, but it was close.

With Jay Leno taking 5 hours of prime time next fall, Life's 1.8 rating in the 18-49 demo is nowhere near good enough to keep it around as NBC will have a big knife out this spring to pare down to 10 programmed hours from Monday-Friday. Sadly, and I write this as a fan, Law & Order's uptick last week may have been an aberration as it settled back badly this week.

Sorry for the short comments today, we're dealing with a combination of hardware failure and schedule squeeze this AM.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 CBS New Advs of Old Christine 8.251 2.2/7 1.3/4
FOX Secret Millionaire 7.186 2.8/8 2.5/8
NBC Little Spirit: Christmas In New York 5.103 1.4/4 1.1/4
ABC Pushing Daisies 4.956 1.6/5 1.4/4
UNI Cuidado on el Angel 4.728 1.7/5 1.9/6
CW Stylista (repeat) 1.205 0.4/1 0.5/2
8:30 CBS Gary Unmarried 8.026 2.4/7 1.4/5
9:00 CBS Criminal Minds 14.705 3.9/10 2.3/7
ABC Private Practice 6.585 2.4/6 2.1/6
NBC Life 5.459 1.8/5 1.4/4
UNI Fuego en la Sangre 4.785 1.8/5 1.9/5
FOX Bones (repeat) 4.521 1.6/4 1.4/4
CW Stylista 1.321 0.6/1 0.6/1
10:00 CBS CSI:NY 13.248 3.6/10 2.3/7
NBC Law & Order 7.469 2.2/6 1.6/4
ABC Dirty Sexy Money 5.224 1.8/5 1.3/4
UNI Don Francisco Presenta 3.343 1.3/3 1.3/4

Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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