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Friday Ratings: CBS wins with 'Frosty' numbers

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December 13th, 2008

Scoreboard CBS FOX NBC ABC CW
Total Viewers (million) 7.57 5.76 5.31 4.48 1.27
Rating/Share: Adults 18-49 2.2/7 1.3/4 1.4/4 1.3/4 0.5/2

We don't get the data reports over the weekend and get them via Marc Berman so I won't see the actual results until Monday. It appears the average for Fox, for example are wrong (I get a higher average if I use the show data). It seems unlikely Wife Swap and Supernanny had the exact same results in viewers (though not so unlikely when it comes to 18-49 year old viewing).

Last Friday's results.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Frosty the Snowman (R) 7.63 2.4/8
FOX Are You Smarter Than a 5th Grader 6.25 1.3/4
NBC Greatest Holiday Moments 5.12 1.0/4
ABC Wife Swap 3.87 1.2/4
CW Everybody Hates Chris (2 episodes 8p-9p) 1.59 0.6/2
8:30 CBS Frosty Returns (R) 7.66 2.4/8
9:00 CBS The Flight Before Christmas 7.61 2.2/7
FOX Don't Forget the Lyrics 5.76 1.4/5
ABC Supernanny 3.87 1.2/4
NBC Lipstick Jungle 3.74 1.1/3
CW 10th Annual Family Entertainment Awards 0.95 0.4/1
10:00 CBS Numb3rs(R) 7.44 1.9/6
NBC Dateline 7.07 2.1/6
ABC 20/20 5.69 1.6/5

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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