Sunday Ratings: Cowboys + Controversy + New York = great ratings

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December 15th, 2008

Scoreboard NBC CBS ABC FOX Uni CW
Total Viewers (million) 16.75 16.40 7.78 4.86 3.07 1.09
Rating/Share: Adults 18-49 6.2/15 4.9/12 2.3/6 2.1/5 1.1/3 0.4/1
Rating/Share: Adults 18-34 5.4/15 3.1/9 1.8/5 2.4/7 1.2/3 0.4/1

Football ruled the night, with NBC's Sunday Night Football coverage of the New York Giants vs. the Dallas Cowboys leading NBC to an across the board victory. Kudos to NBC for being able to pull off the post-game interview with Romo, Witten and T.O. The only thing missing was "So Happy Together" playing in the background.

CBS came in second fueled by approximately 30 minutes of football overrun (Steelers/Ravens in most of the country), 60 Minutes, and the Survivor: Gabon finale. Because of the overrun and not thinking I'd get the data any other way, today's data is half hourly. It is easier to make sense of the CBS data that way, but please keep in mind that due to the nature of how live events (the football games) are measured, both NBC's and CBS' numbers will change significantly in the finals.

Not much else to talk about as Fox ran with a night of animation reruns (I'm sure some of you felt like you still didn't get quite enough King of the Hill), ABC went with reruns of The Santa Clause 2 and Desperate Housewives and CW ran with reruns of Jericho and the movie Spaceballs. Normally I'd say those numbers should absolutely put to rest any notion of a Jericho revival. But we know that's not going to happen. May the schwartz be with you.

Last Sunday's report.

Full details:


Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
7:00 CBS NFL Overrun 26.39 8.1/23 6.4/20
  ABC America's Funniest Home Videos 7.16 1.8/5 1.3/4
  NBC Football Night in America 6.26 2.2/6 1.6/5
  FOX King of theHill (R) 4.16 1.7/5 1.8/6
  CW Jericho (R) 0.85 0.3/1 0.2/1
7:30 CBS 60 Minutes 18.82 4.6/12 2.9/9
  NBC Football Night in America 10.22 3.9/11 3.2/10
  ABC America's Funniest Home Videos 8.65 2.3/6 1.8/6
  FOX King of theHill (R) 3.86 1.6/4 1.7/5
  CW Jericho (R) 1.09 0.3/1 0.4/1
8:00 CBS 60 Minutes 18.53 4.5/12 2.6/8
  NBC Pregame/Game Giants vs. Cowboys 15.10 5.6/14 4.8/14
  ABC Movie: The Santa Clause 2 (R) 7.37 2.3/6 2.3/6
  FOX The Simpsons (R) 5.69 2.5/6 2.9/8
  CW Movie: Spaceballs (R) 1.02 0.4/1 0.4/1
8:30 NBC New York Giants vs. Dallas Cowboys 20.78 7.3/17 6.3/17
  CBS Survivor: Gabon (Finale) 13.72 4.3/10 2.4/7
  ABC Movie: The Santa Clause 2 (R) 8.27 2.5/6 2.0/6
  FOX King of theHill (R) 4.55 2.0/5 2.2/6
  CW Movie: Spaceballs (R) 1.17 0.5/1 0.5/1
9:00 NBC New York Giants vs. Dallas Cowboys 20.93 7.6/17 6.5/17
  CBS Survivor: Gabon (Finale) 13.69 4.4/10 2.5/6
  ABC Movie: The Santa Clause 2 (R) 9.38 2.9/7 2.3/6
FOX Family Guy (R) 5.84 2.6/6 3.2/8
CW Movie: Spaceballs (R) 1.24 0.5/1 0.4/1
9:30 NBC New York Giants vs. Dallas Cowboys 21.17 7.8/17 6.9/17
  CBS Survivor: Gabon (Finale) 13.74 4.5/10 2.6/7
  ABC Movie: The Santa Clause 2 (R) 9.82 3.1/7 2.4/6
  FOX American Dad (R) 5.06 2.2/5 2.7/7
  CW Movie: Spaceballs (R) 1.16 0.4/1 0.4/1
10:00 NBC New York Giants vs. Dallas Cowboys 20.17 7.6/18 7.0/18
  CBS Survivor: Gabon (Finale) 13.88 4.6/11 2.8/7
  ABC Desperate Housewives (R) 6.20 1.9/4 1.5/4
10:30 NBC New York Giants vs. Dallas Cowboys 19.36 7.3/18 6.8/19
  CBS Survivor: Gabon (Finale) 12.39 4.1/10 2.4/7
  ABC Desperate Housewives (R) 5.38 1.7/4 1.3/4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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