via press release:
“A Charlie Brown Christmas” Wins Monday at 8pm in Viewers, Key Women and
Kids 2-11, Ranking as the No. 1 TV Program of the Evening in the Key Kids Demo
Monday’s 2-Hour Series Finale of “Boston Legal” Hits a Season High, Growing
Its Audience from Start to Finish and Drawing its Largest Audience in 8 Months
Jumping from its Lead-in, “ ” Takes Second in its Wednesday 9pm Slot In Viewers and Adults 18-49 and Stands as the Night’s No. 1 Show in Women 18-34
ABC’s Replay of “Surviving Christmas” on Saturday Beats its NBC Movie Competition
On the Night in Adults 18-49 and Increases Year to Year in Viewers and Young Adults
ABC’s Sunday Rebroadcast of Disney’s “The Santa Clause 2” is Up
Over its Year-Ago Telecast in Viewers, Adults 18-34, and Kids 2-11
WEEK No. 12:
During the second week of December (w/o 12/8/08), ABC outdrew its non-sports competition, Fox, by 5% in Total Viewers (6.3 million vs. 6.0 million). NBC and CBS each enjoyed big boosts to their weekly averages from NFL coverage – CBS with a huge NFL overrun on Sunday going well into the first hour of prime and NBC with one of the season's biggest primetime NFL games on “ ” (NY Giants-Dallas Cowboys). Also of note during the pre-holiday week, ABC's top shows were either in repeat (“ ’s ” and “ ”) or pre-empted (“ : ” and “Brothers & Sisters”).
A note about increasing DVR penetration and year-to-year comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 21% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
ABC’s Monday results were up over the previous week by 1.7 million viewers (10.3 million vs. 8.6 million) and 8% in Adults 18-49 (2.8/7 vs. 2.6/7).
“A Charlie Brown Christmas” (8:00-9:00 p.m.)
ABC’s annual broadcast of “A Charlie Brown Christmas” stood as the most-watched program (11.0 million) in the 8 o’clock hour, while taking second among Adults 18-49 (3.7/10). In addition, the animated classic led its time period among Women 18-49 (4.7/12), Women 25-54 (5.2/12) and Kids 2-11 (5.4/16). In fact “A Charlie Brown Christmas” stood as Monday night’s No. 1 TV program among Kids 2-11.
“Boston Legal” (9:00-11:00 p.m.)
The 2-hour series finale of “Boston Legal” hit a season-high in Total Viewers (9.9 million), while posting a best-since-premiere performance among Adults 18-49 (2.3/6). In fact, the legal drama saw its largest audience in nearly 8 months – since 4/22/08. The final episode of the series saw its audience grow from its first hour to its second hour by 6% in Total Viewers (9.6 million to 10.2 million) and by 14% in Adults 18-49 (2.2/5 to 2.5/6).
“” (9:00-10:01 p.m.)
Jumping over its lead-in, ABC’s “taking second in its hour in both Nielsen measures. The ABC sophomore drama won its time period for the second week in a row and stood as the No. 1 program on Wednesday night among Women 18-34 (3.0/8).” attracted 6.9 million viewers and a 2.4 rating, 6 share in Adults 18-49,
“ABC Saturday Movie of the Week: Surviving Christmas” (9:00-11:00 p.m.)
The "ABC Saturday Movie of the Week: Surviving Christmas" drew 4.8 million viewers and a 1.4 rating 4 share in Adults 18-49, outperforming the NBC Movie Special, "It's a Wonderful Life" (1.3/4), in the key young adult demo.
· ABC's "Saturday Movie of the Week: Surviving Christmas" was up over its performance the previous year in both viewers and young adults (4.7 million and a 1.2/4 on 12/15/07).
“ABC Sunday Movie of the Week: The Santa Clause 2” (8:00-10:00 p.m.)
Despite airing one hour earlier than 2007, an encore of ABC’s “The Santa Clause 2” drew 8.8 million viewers and a 2.7 rating, 6 share in Adults 18-49, growing in viewers and retaining 100% of its year-ago Adult 18-49 performance (8.7 million & 2.7/8 on 12/23/07). “The Santa Clause 2” saw year-to-year increases among Adults 18-34 (2.0/6 vs. 2.0/7), Men 18-49 (2.2/5 vs. 2.1/6) and Kids 2-11 (2.9/10 vs. 2.2/8).
· ABC's "The Santa Clause 2" led in its 2-hour time period and stood as the night's No. 1 program among the broadcast networks in Kids 2-11. In addition, the theatrical delivered the Net's highest Kids 2-11 performance in the time-slot in 9 months - since 3/2/08.
WEEK NO. 11: ADULTS 18-49 TOTAL VIEWERS
No.1 CBS 3.3 No.1 CBS 11,920,000
No.2 NBC 3.2 No.2 NBC 8,760,000
No.3 FOX 2.2 No.3 ABC 6,310,000
No.4 ABC 1.9 No.4 NBC 5,990,000
No.5 CW 0.6 No.5 CW 1,530,000
Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 12/8/08, unless stated otherwise.