CBS Viewer Winning Streak Up to 11 Weeks; 7 in Adults 25-54 and Is First in Adults 18-49 for the Sixth Time in 12 Weeks, More Than Any Other Network

Categories: Network TV Press Releases

Written By

December 16th, 2008

via press release:

 

CBS Posts Year-to-Year Gains for the 5th Straight Week

  

CBS is First for the Season in All Key Measures; 13 Programs Up Versus Last Year

  

"The Big Bang Theory" and "How I Met Your Mother" Hit Series Highs While

 "Two and a Half Men" and "The New Adventures of Old Christine" Reach Season Bests

  

"CSI" Uncovers Its Largest Audience Since Premiere Followed by Series Highs for "Eleventh Hour"

  

The Finale of "Survivor: Gabon" Outdelivers Spring's "Survivor: Micronesia" Finale

  

Frosty, "Flight Before Christmas" Lead CBS to a Friday Win in Viewers, Adults and Kids

 

            CBS placed first for the week in viewers and key demographics and posted year-to-year gains for the fifth consecutive week, according to Nielsen live plus same day ratings for the week ending Dec. 14, week 12 of the 2008-2009 television season.

 

            CBS extended its viewer winning streak to 11 consecutive weeks, 7th straight win in adults 25-54 and posted its sixth win of the year in adults 18-49, more than any other network.  Season-to-date, CBS is now first in all key measures.

 

            The week saw series high ratings for The Big Bang Theory, How I Met Your Mother and ELEVENTH HOUR, season best deliveries for Two and a Half Men and OLD CHRISTINE as well as CSI's largest audience since its season premiere.

 

            CBS has 13 new and returning programs up vs. the  year-ago program/time period, more than any other network:  The Big Bang Theory, How I Met Your Mother, Two and a Half Men, NCIS, THE Mentalist, WITHOUT A TRACE, THE NEW ADVENTURES OF OLD CHRISTINE, Criminal Minds, CSI: NY, CSI, GHOST WHISPERER, NUMB3RS and 60 Minutes.

 

            For the week in viewers:  CBS (11.91m), NBC (8.76m), ABC (6.31m) and FOX (5.99m).   Season-to-date, CBS is first in viewers (12.03m), ahead of ABC (10.20m), NBC (7.99m) and FOX (7.94m).

 

           For the week in key demographics, CBS was first in adults 25-54 (4.3/11) and adults 18-49 (3.3/09). Compared to the same week last year, CBS was up +6% in households, +7% in viewers, +8% in adults 25-54 and +3% in adults 18-49.  CBS has posted weekly gains in viewers for the fifth consecutive week.  Season-to-date, CBS is first in adults 25-54 and adults 18-49.    

 

            For the week in households:  CBS (7.4/12), NBC (5.4/09), ABC (4.0/07) and FOX (3.7/06). Season-to-date, CBS is first (7.5/12) ahead of ABC (6.5/10), NBC (5.0/08) and FOX (4.9/08). 

 

CBS's Weekly Highlights

 

? The Big Bang Theory won its time slot in households (6.5/10), adults 18-34 (2.9/08), tied for first in adults 25-54 (4.4/11, with ABC), placed second behind "Charlie Brown Christmas" in viewers (10.50m) and adults 18-49 (3.7/10, -0.1 behind ABC).  The Big Bang Theory posted series highs in households and viewers. 

  

? How I Met Your Mother was first in households (6.4/10), adults 25-54 (4.7/11), adults 18-49 (4.2/11), adults 18-34 (3.9/10) and second in viewers (10.49m).  This is HOW I MET YOUR MOTHER's best delivery in adults 18-34 ever, in households since Feb. 5, 2007 and best viewer total since March 24, 2008 (the first Britney Spears appearance). 

  

? Two and a Half Men was first in households (9.5/14), viewers (15.59m), adults 25-54 (6.3/14) and adults 18-49 (5.2/13). This is Two and a Half Men's best deliveries in households and viewers since Feb. 26, 2007. 

  

? WORST WEEK was first in households (6.7/10), viewers (10.44m), adults 25-54 (4.1/09) and second in adults 18-49 (3.4/08, -0.2 behind NBC).  WORST WEEK's delivered its best household, viewers and adults 18-49 performances since its September 22, 2008 premiere and matched the series' second best adults 25-54 performance. 

 

            -- Wednesday, CBS was first in households (7.7/13), viewers (11.95m), adults 25-54 (4.3/11) and adults 18-49 (3.3/09).  CBS dominated the night, nearly doubling the closest network in households (vs. 3.9/06, +97% ahead of NBC and ABC), +79% ahead in adults 25-54 (vs. 2.4/06, ABC and FOX), +50% ahead in adults 18-49 (vs. 2.2/06, FOX) and doubling the second place network's viewer delivery (vs. 5.98m, +100% ahead of NBC).  CBS won the last four Wednesdays in both adults 25-54 and adults 18-49.

 

? THE NEW ADVENTURES OF OLD CHRISTINE was first in households (5.4/09), viewers (7.94m), adults 25-54 (3.0/08) and second in adults 18-49 (2.2/07).  THE NEW ADVENTURES OF OLD CHRISTINE posted season highs in households and viewers. 

  

? GARY UNMARRIED was first in households (5.0/08), second in viewers (7.73m, -0.01m behind FOX), adults 25-54 (3.1/08) and adults 18-49 (2.4/07).  GARY UNMARRIED matched its season high household delivery and posted its second largest audience to date. 

  

? Criminal Minds was first in households (9.3/15), viewers (14.68m), adults 25-54 (5.1/12) and adults 18-49 (3.9/10).  Compared to the last first-run episode (on 11/26/08), Criminal Minds was up +8% in households (from 8.6/15), +11% in adults 25-54 (from 4.6/12), +15% in adults 18-49 (from 3.4/10) and added +570,000 viewers (from 14.11m, +4%). Criminal Minds was the night's top program in households, viewers, adults 25-54 and adults 18-49. 

  

? CSI: NY was first in households (8.7/15), viewers (13.33m), adults 25-54 (4.7/12) and adults 18-49 (3.6/10).  Compared to the last first-run episode (on 11/26/08), CSI: NY was up +16% in both households (from 7.5/13) and adults 18-49 (from 3.1/09), +9% in adults 25-54 (from 4.3/11) and added +1.03m viewers (from 12.30m, +8

 

-- CBS won Thursday night in households (9.7/16), viewers (15.81m), adults 25-54 (6.0/15) and adults 18-49 (4.5/12).  CBS won every half-hour in households, viewers, adults 25-54 and adults 18-49.  This is CBS's best Thursday delivery of the season in households and since Oct. 9, 2008 (premiere night for CSI and ELEVENTH HOUR) in viewers, adults 25-54 and adults 18-49.  This is CBS's 10th consecutive Thursday night win in households, viewers and adults 25-54, eight win in ten weeks in adults 18-49. 

 

? SURVIVOR: GABON won its time period in households (7.7/12), viewers (13.05m), adults 25-54 (5.2/13) and adults 18-49 (4.0/11).  This is SURVIVOR's best delivery in households and viewers since Oct. 30, 2008. 

  

? CSI: CRIME SCENE INVESTIGATION which introduced Laurence Fishburne to the cast, won its time period in households (12.7/20), viewers (20.86m), adults 25-54 (7.8/18) and adults 18-49 (5.8/15).  This is the 10th consecutive time period win for CSI in households, viewers and adults 25-54.  Compared to last week, CSI was up +19% in households (from 10.7/16), +26% in both adults 25-54 (from 6.2/14) and adults 18-49 (from 4.6/12) and added +3.38m viewers (from 17.48m, +19%).  This is CSI's best delivery in households, viewers, adults 25-54 and adults 18-49 since the Oct. 9, 2008 season premiere. 

  

? ELEVENTH HOUR was first in households (8.7/15), viewers (13.40m), adults 25-54 (5.0/12) and adults 18-49 (3.8/10).  This is the first week a first-run episode of ELEVENTH HOUR won its time slot in adults 18-49.  Compared to last week, ELEVENTH HOUR was up +24% in households (from 7.0/12), +32% in adults 25-54 (from 3.8/09), +41% in adults 18-49 (from 2.7/07) and +2.54m viewers (from 10.86m, +23%).  ELEVENTH HOUR posted series highs in households, viewers, adults 25-54 and adults 18-49. 

  

-- Friday, CBS was first in households (4.3/08), viewers (7.55m), adults 25-54 (2.6/07) and adults 18-49 (2.2/07).  This is CBS's 10th win in 11 Fridays in households, viewers, adults 25-54 and adults 18-49. 

  

? FROSTY THE SNOWMAN (R) (S) was first in households (4.2/08), viewers (7.68m), adults 25-54 (2.7/09), adults 18-49 (2.3/08), children 2-11 (4.4/14) and children 6-11 (3.7/12).  Compared to last year's broadcast (on 12/7/07 at 8:00 PM), FROSTY THE SNOWMAN was up +2% in children 2-11 (from 4.3/15) and +12% in children 6-11 (from 3.3/11).  FROSTY THE SNOWMAN was the night's #1 program in viewers and tied with FROSTY RETURNS as the #1 program in adults 18-49. 

  

? FROSTY RETURNS (R) (S) was first in viewers (7.62m), adults 25-54 (2.6/08), adults 18-49 (2.3/08), children 2-11 (5.3/16), children 6-11 (4.1/12) and second in households (4.0/17, -0.1 behind FOX).  Compared to last year's broadcast (on 12/7/07 at 8:30 PM), FROSTY RETURNS was up +4% in children 2-11 (from 5.1/17), +8% in children 6-11 (from 3.8/12), even in adults 18-49 while adding +280,000 viewers (from 7.34m, +4%).  FROSTY RETURNS was the night's #1 program in children 2-11, children 6-11, tied with FROSTY RETURNS as the #1 program in adults 18-49 and the #2 program in viewers.

  

? THE FLIGHT BEFORE CHRISTMAS (S) was first in households (4.1/07), viewers (7.39m), adults 25-54 (2.6/07), adults 18-49 (2.2/07), children 2-11 (4.0/13) and children 6-11 (3.4/10). 

  

? SURVIVOR: GABON FINALE (S) (8:31-10:39 PM) delivered a 7.8/12 household rating with 13.77m viewers, 5.6/12 in adults 25-54 and 4.4/10 in adults 18-49.  Compared to the May 11, 2008 SURVIVOR MICRONESIA FINALE, CBS was up +8% in households (from 7.2/12), +2% in adults 25-54 (from 5.5/13), even in adults 18-49 and added +820,000 viewers (from 12.95m, +6%). 

  

? SURVIVOR: GABON REUNION SHOW (S) (10:39-11:31 PM) posted a 7.0/12 with 11.74m viewers, 4.8/12 in adults 25-54 and 3.8/10 in adults 18-49.  From 10:30-11:00 PM, CBS was second in households, viewers, adults 25-54 and adults 18-49.  Compared to the May 11, 2008, SURVIVOR MICRONESIA REUNION SHOW, CBS was up +15% in households (from 6.1/10), +2% in adults 25-54 (from 4.7/11) and added +1.30m viewers (from 10.44m, +12%). 

 

            CBS top programs of the week:  #2 CSI: CRIME SCENE INVESTIGATION (20.86m), #3 60 Minutes (18.80m), #4 TWO AND A HALF MEN (15.59m), #5 Criminal Minds (14.68m), #8 CSI: MIAMI (13.79m), #9 SURVIVOR GABON FINALE (S) (13.77m), #10 THE Mentalist (R) (13.70m), #11 NCIS (R) (13.66m), #12 ELEVENTH HOUR (13.40m), #13 CSI: NY (13.33m), #14 SURVIVOR: GABON (13.05m), #15 SURIVOR GABON REUNION SHOW (S) (11.74m), #19 THE Big Bang Theory (10.50m), #20 HOW I MET YOUR MOTHER (10.49m), #21 WORST WEEK (10.44m), #27 WITHOUT A TRACE (R) (8.56m), #28 THE NEW ADVENTURES OF OLD CHRISTINE (7.94m) and #30 GARY UNMARRIED (7.73m).

  

Prime averages are based on the following hours of rated broadcasts in Week #12:

 

CBS:    22 hours

NBC:   21.5 hours

ABC:   22 hours

FOX:   15 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME

           

Week #12 of 2008-09 Season (ending: 12/14/08)

                                                                       

                        2008-09                       2007-08                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 7.4       12                    7.0       12                    +6%

NBC                5.4       9                      5.5       9                      -2%

ABC                4.0       7                      4.2       7                      -5%

FOX                3.7       6                      4.7       8                      -21%

                                                                                                                                               

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 11,913                         11,096                         +7%

NBC                8,760                           8,561                           +2%

ABC                6,309                           6,313                           n.c.

FOX                5,994                           7,429                           -19%

                                                                                                                                               

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.3       11                    4.0       10                    +8%

NBC                3.6       9                      3.3       8                      +9%

ABC                2.3       6                      2.4       6                      -4%

FOX                2.4       6                      3.0       8                      -20%

                                                                                                                                   

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.3       9                      3.2       9                      +3%

NBC                3.2       9                      2.8       8                      +14%

ABC                1.9       5                      2.0       6                      -5%

FOX                2.2       6                      2.8       8                      -21%

                                                                                                                                               

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.1       7                      2.1       6                      n.c.

NBC                2.7       8                      2.2       7                      +23%

ABC                1.4       4                      1.5       5                      -7%

FOX                2.0       6                      2.5       8                      -20%

                                                                                               

                                                                                               

NATIONAL NIELSEN SUMMARY - PRIMETIME

                                                                                   

SEASON-TO-DATE RATINGS REPORT (09/22/08-12/14/08)

 

 

                        2008-09                       2007-08                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 7.5       12                    7.7       12                    -3%

NBC                5.0       8                      5.6       9                      -11%

ABC                6.5       10                    7.3       12                    -11%

FOX                4.9       8                      5.5       9                      -11%

                                                                                                                                   

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 12,031                         12,123                         -1%

NBC                7,985                           8,853                           -10%

ABC                10,200                         11,225                         -9%

FOX                7,944                           8,857                           -10%

                                                                                                                                   

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.3       10                    4.5       11                    -4%

NBC                3.4       8                      3.8       9                      -11%

ABC                3.8       9                      4.4       11                    -14%

FOX                3.3       8                      3.6       9                      -8%

                                                                                                                                   

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.3       9                      3.5       9                      -6%

NBC                3.0       8                      3.4       9                      -12%

ABC                3.2       8                      3.7       10                    -14%

FOX                3.0       8                      3.3       9                      -9%

                                                                                                                                   

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.2       6                      2.4       7                      -8%

NBC                2.6       8                      3.0       9                      -13%

ABC                2.5       7                      3.0       9                      -17%

FOX                2.7       8                      3.1       9                      -13%

                                               

National Nielsen Rank for Demographic: PER2+    for    12/8/2008  -  12/14/2008

 

                                                                                                            Persons 2+ (000)

1.         NBC Sunday Night Football            Giants vs Cowboys            NBC    23053

2.         CSI                                                                                          CBS     20857

3.         60 Minutes                                                                          CBS     18804

4.         TWO AND A HALF MEN                                                     CBS     15588

5.         CRIMINAL MINDS                                                               CBS     14677

6.         Sunday Night NFL Pre-Kick                                                    NBC    14195

7.         House                                                                                      FOX    14051

8.         CSI: MIAMI                                                                            CBS     13787

9.         SURVIVOR: GABON FINALE                                  (S)       CBS     13766

10.       THE Mentalist                                                      (R)       CBS     13695

11.       NCIS                                                                           (R)       CBS     13662

12.       ELEVENTH HOUR                                                                CBS     13400

13.       CSI: NY                                                                                  CBS     13328

14.       SURVIVOR: GABON                                                 CBS     13047

15.       SURVIVOR: GABON REUNION                              (S)       CBS     11739

16.       Charlie Brown Christmas                                              (R)(S)  ABC    11017

17.       Law And Order: SVU                                                              NBC    11015

18.       Football Night America Part 3                                      NBC    10827

19.       THE Big Bang Theory                                                     CBS     10504

20.       HOW I MET YOUR MOTHER                                              CBS     10491

 

National Nielsen Rank for Demographic: A25-54    for    12/8/2008  -  12/14/2008

 

                                                                                                            Adults 25-54 Rating

1.         NBC Sunday Night Football            Giants vs Cowboys            NBC    9.4

2.         CSI                                                                                          CBS     7.8

3.         House                                                                                      FOX    6.3

3.         TWO AND A HALF MEN                                                     CBS     6.3

5.         Sunday Night NFL Pre-Kick                                                    NBC    5.8

6.         60 Minutes                                                                          CBS     5.7

7.         SURVIVOR: GABON FINALE                                  (S)       CBS     5.6

8.         SURVIVOR: GABON                                                 CBS     5.2

9.         CRIMINAL MINDS                                                               CBS     5.1

10.       ELEVENTH HOUR                                                                CBS     5.0

10.       CSI: MIAMI                                                                            CBS     5.0

12.       SURVIVOR: GABON REUNION                              (S)       CBS     4.8

13.       CSI: NY                                                                                  CBS     4.7

13.       HOW I MET YOUR MOTHER                                              CBS     4.7

15.       Office                                                                                       NBC    4.6

16.       THE Big Bang Theory                                                     CBS     4.4

16.       Football Night America Part 3                                      NBC    4.4

18.       Charlie Brown Christmas                                              (R)(S)  ABC    4.3

19.       Law And Order: SVU                                                              NBC    4.2

19.       E.R.                                                                                         NBC    4.2

                                               

National Nielsen Rank for Demographic: A18-49    for    12/8/2008  -  12/14/2008     

 

                                                                                                            Adults 18-49 Rating

1.         NBC Sunday Night Football            Giants vs Cowboys            NBC    8.6

2.         CSI                                                                                          CBS     5.8

3.         House                                                                                      FOX    5.6

4.         Sunday Night NFL Pre-Kick                                                    NBC    5.2

4.         TWO AND A HALF MEN                                                     CBS     5.2

6.         Office                                                                                       NBC    4.7

7.         60 Minutes                                                                          CBS     4.4

 

7.         SURVIVOR: GABON FINALE                                  (S)       CBS     4.4

9.         HOW I MET YOUR MOTHER                                              CBS     4.2

10.       CSI: MIAMI                                                                            CBS     4.1

11.       SURVIVOR: GABON                                                 CBS     4.0

11.       Football Night In America Part 3                                              NBC    4.0

13.       CRIMINAL MINDS                                                               CBS     3.9

14.       30 Rock                                                                                   NBC    3.8

14.       ELEVENTH HOUR                                                                CBS     3.8

14.       SURVIVOR: GABON REUNION                              (S)       CBS     3.8

17.       THE Big Bang Theory                                                     CBS     3.7

17.       Charlie Brown Christmas                                              (R)(S)  ABC    3.7

17.       Law And Order: SVU                                                              NBC    3.7

20.       Biggest Loser 6                                                                        NBC    3.6

20.       Heroes                                                                                     NBC    3.6

20.       CSI: NY                                                                                  CBS     3.6

 
© 2014 Tribune Digital Ventures