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Grey's Anatomy Has Most Season To Date DVR Viewers, Office Has Greatest % Of Viewing By DVR

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December 16th, 2008

I still haven't seen weekly Live+7 program numbers for either November 17-23 or November 24-30 from Nielsen, but strangely we do have season to date (STD) numbers through November 30, so this post is different than most of our DVR posts in that it contains season to date DVR viewing data not weekly viewing data. Regular readers will note the "Most Current" column instead of the typical "Live+7" column. "Most Current" DVR data includes all the available weeks of Live+7 data plus the more recent weeks Live+SD data.

As it does most often on a weekly basis, ABC's Grey's Anatomy has the largest season to date audience via DVR viewing with an average of 3.809 million viewers via DVRs. Fox's House was second with a season to date DVR viewing audience of 2.975 million. Rounding out the top ten for the largest DVR audiences were Office, CSI, Desperate Housewives, Heroes, Survivor:Gabon, NCIS, Fringe, and Criminal Minds.

NBC's Office was the top show for largest share of season to date (STD) viewing via DVR with 28.0% of its total season to date Live+7 audience coming via DVR viewing. Rounding out the top 10 for largest audience share via DVR viewing were 90210, Heroes, Lipstick Jungle, America's Top Model, House, Grey's Anatomy, Gossip Girl, Terminator: Sarah Connor Chronicles and Fringe.

Another slight change to the presentation of the data. Beginning this week I will be calculating the "% of DVR viewing done on the airdate" in the right most column. Robert's a fan of it, and it may well provide some interesting insights. I'm going to look at DVR viewing by show vs. telecast hour in detail soon, but the top shows for same day % of DVR viewing are all in unscripted shows prior to 10pm: Survivor: Gabon, Amazing Race, Dancing with the Stars. The shows with the least % of DVR viewing on the same day are all 10pm shows: CSI:Miami, ER, and Lipstick Jungle, although Bones and Privileged don't exactly fit that pattern.

Those of you interested in DVR viewing numbers might enjoy Doing My Part To Combat DVR Misinformation.

Largest Season to Date DVR Audiences for Broadcast TV Shows:


Rank Programs Net Persons Most Current (000s) Persons Live+SD (000s) Persons Live (000s) Same Day DVR Viewers (000s) Most Current DVR Viewers (000s) % of All Viewing By DVR % of DVR Viewing On Airdate
1 GREY'S ANATOMY ABC 18,054 15,943 14,245 1,698 3,809 21.1% 44.6%
2 HOUSE FOX 13,999 12,596 11,024 1,572 2,975 21.3% 52.8%
3 OFFICE NBC 10,083 8,788 7,261 1,527 2,822 28.0% 54.1%
4 CSI CBS 21,285 19,599 18,468 1,131 2,817 13.2% 40.1%
5 Desperate Housewives ABC 17,416 16,212 14,732 1,480 2,684 15.4% 55.1%
6 HEROES NBC 10,017 8,665 7,480 1,185 2,537 25.3% 46.7%
7 SURVIVOR: GABON CBS 13,700 12,918 11,468 1,450 2,232 16.3% 65.0%
8 NCIS CBS 18,670 17,699 16,527 1,172 2,143 11.5% 54.7%
9 Fringe FOX 10,342 9,125 8,225 900 2,117 20.5% 42.5%
10 Criminal Minds CBS 16,302 15,189 14,313 876 1,989 12.2% 44.0%
11 BONES FOX 11,031 10,055 9,042 1,013 1,989 18.0% 50.9%
12 Two and a Half Men CBS 14,965 14,136 13,158 978 1,807 12.1% 54.1%
13 Mentalist, THE CBS 16,722 15,721 14,949 772 1,773 10.6% 43.5%
14 30 ROCK NBC 8,753 7,875 7,008 867 1,745 19.9% 49.7%
15 Amazing Race 13 CBS 11,008 10,532 9,471 1,061 1,537 14.0% 69.0%
16 BROTHERS & SISTERS ABC 11,108 10,200 9,580 620 1,528 13.8% 40.6%
17 CSI: MIAMI CBS 14,950 13,905 13,439 466 1,511 10.1% 30.8%
18 Dancing with the Stars ABC 19,666 19,148 18,164 984 1,502 7.6% 65.5%
19 GHOST WHISPERER CBS 10,982 10,188 9,498 690 1,484 13.5% 46.5%
20 E.R. NBC 9,987 9,000 8,510 490 1,477 14.8% 33.2%

The largest DVR audience size table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows at any time on their digital video recorders (DVRs) for the season to date through November 30, 2008.

Season To Date Greatest % Of Overall Viewing By DVR for Broadcast TV Shows:


Rank Programs Net Persons Most Current (000s) Persons Live+SD (000s) Persons Live (000s) Same Day DVR Viewers (000s) Most Current DVR Viewers (000s) % of All Viewing By DVR % of DVR Viewing On Airdate
1 OFFICE NBC 10,083 8,788 7,261 1,527 2,822 28.0% 54.1%
2 90210 CW 3,576 3,086 2,645 441 931 26.0% 47.4%
3 HEROES NBC 10,017 8,665 7,480 1,185 2,537 25.3% 46.7%
4 LIPSTICK JUNGLE NBC 5,122 4,298 3,979 319 1,143 22.3% 27.9%
5 AMERICA'S Top Model-5 CW 4,345 3,951 3,395 556 950 21.9% 58.5%
6 HOUSE FOX 13,999 12,596 11,024 1,572 2,975 21.3% 52.8%
7 GREY'S ANATOMY-THU 9PM ABC 18,054 15,943 14,245 1,698 3,809 21.1% 44.6%
8 Gossip Girl-MON CW 3,456 3,108 2,732 376 724 20.9% 51.9%
9 TERMINATOR: SRH CNR CHRON FOX 6,064 5,395 4,796 599 1,268 20.9% 47.2%
10 Fringe FOX 10,342 9,125 8,225 900 2,117 20.5% 42.5%
11 30 ROCK NBC 8,753 7,875 7,008 867 1,745 19.9% 49.7%
12 Smallville CW 4,696 4,168 3,765 403 931 19.8% 43.3%
13 PRISON BREAK FOX 6,306 5,682 5,098 584 1,208 19.2% 48.3%
14 PRIVILEGED CW 2,191 1,916 1,772 144 419 19.1% 34.4%
15 CHUCK NBC 7,129 6,543 5,808 735 1,321 18.5% 55.6%
16 Supernatural CW 3,765 3,332 3,078 254 687 18.2% 37.0%
17 BONES FOX 11,031 10,055 9,042 1,013 1,989 18.0% 50.9%
18 LIFE NBC 6,362 5,614 5,221 393 1,141 17.9% 34.4%
19 One Tree Hill-MON CW 3,444 3,150 2,831 319 613 17.8% 52.0%
20 Private Practice ABC 8,571 7,766 7,098 668 1,473 17.2% 45.3%

The % of Total viewing by DVR table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % of viewing by DVR in their Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs) for the season to date through November 30, 2008.

Definitions:

DVR Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

Same Day DVR Viewers - The number of average viewers by DVR on the airdate and until 3am the following day.

Live+7 DVR Viewers - The number of average viewers by DVR within 7 days of the airdate.

% of Viewing via DVR - The percentage of ALL viewing of a program that occurred via DVR within 7 days of the airdate.

% of DVR Viewing on Airdate - The percentage of DVR viewing of a program on the airdate and until 3am the following day.

For more information see Numbers 101.

Nielsen TV Ratings Data:©2008 The Nielsen Company. All Rights Reserved.

 
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