via press release:
“The Suite Life on Deck” is TV’s No. 1 Program in Kids 6-11 and Tweens 9-14,
and Cable’s Most-Watched Scripted Series in Total Viewers
Fronted by Friday’s Original and Marathon Episodes of
“The Suite Life on Deck,” Disney Channel is Home to
TV’s Top 10 Telecasts in Kids 6-11 and Tweens 9-14
Disney Channel Delivers 3 of the Week’s Top 4 TV Series in Kids 6-11 with “The Suite Life on Deck,” “Hannah Montana” and “Wizards of Waverly Place,”
With “The Suite Life on Deck,” “Hannah Montana” and “Wizards of Waverly Place,” Disney Channel Owns 2 of the Week’s Top 3 TV Programs,
and 3 of the Top 5 in Tweens 9-14
Playhouse Disney’s “Mickey Mouse Clubhouse” Positions Among TV’s
Top 10 Programs for the Eighth Week Running in Target Kids 2-5 Demo
Disney Channel
- Growing by double-digit percentages week to week, Disney Channel delivered its 193rd straight win in Prime in Kids 6-11 (+16% - 971,000/4.0 rating), with the streak at 189 consecutive weeks in Tweens 9-14 (+18% - 848,000/3.5 rating).
- “The Suite Life on Deck” was TV’s No. 1 program in Kids 6-11 (2.2 million/9.0 rating) and Tweens 9-14 (2.1 million/8.5 rating), and cable’s most-watched scripted series in Total Viewers (4.3 million). This week marked the series’ ninth time in 11 weeks at the No. 1 position in Tweens 9-14.
- Led by Friday’s original “The Suite Life of Deck,” TV’s No. 1 telecast for the week in Kids 6-11 (2.2 million/9.0 rating) and Tweens 9-14 (2.1 million/8.5 rating), Disney Channel aired the week’s Top 10 telecasts on all television in the target demos.
- In Kids 6-11, Disney Channel delivered 3 of the week’s Top 4 TV series with “The Suite Life on Deck” (No. 1 – 2.2 million/9.0 rating), “Hannah Montana” (No. 3 – 962,000/3.9 rating) and “Wizards of Waverly Place” (No. 4 – 928,000/3.8 rating).
- In Tweens 9-14, Disney Channel was home to 2 of the week’s Top 3 TV series, and 3 of the Top 5 overall: “The Suite Life on Deck” (No. 1 – 2.1 million/8.5 rating), “Hannah Montana” (No. 3 – 831,000/3.4 rating) and “Wizards of Waverly Place” (No. 5 – 751,000/3.1 rating).
- For the eighth straight week, Playhouse Disney’s “Mickey Mouse Clubhouse” delivered a Top 10 rank among all TV programs in target Kids 2-5 demo (No. 7 - 639,000/3.9 rating).
Source: Nielsen Media Research (National Ratings, Preliminary, Live + Same Day, 12/8/08-12/14/08). Rankings based on 000s, then US rating.
