Tuesday Nielsen Ratings: Mediocre Debut for "Momma's Boys"?

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December 17th, 2008

Scoreboard CBS NBC ABC FOX Uni CW
Total Viewers (million) 17.89 9.79 6.03 5.63 4.10 1.07
Rating/Share: Adults 18-49 3.8/10 3.8/10 2.0/5 2.2/6 1.5/4 0.4/1
Rating/Share: Adults 18-34 2.3/7 3.2/9 1.5/4 1.9/5 1.6/5 0.4/1

Though many of you have heard it all before, we're definitely sorry and upset about the site problems, they effectively have Bill and I hissing at each other like deranged cats. Despite this, we may yet be in better spirits than the golden boy Ryan Seacrest, the debut of Momma's Boys was not a resounding success. Nor was it an abysmal failure, and it did win the 10pm hour among 18-34 year olds.

CBS easily won the night in total viewers and NCIS and The Mentalist impressively both cleared 19 million viewers. The 18-49 was either split between CBS and NBC with a 3.8 rating in the demo, or NBC won with a 3.9. I have two conflicting reports for NBC, one with 3.8, and one with 3.9. NBC did win among 18-34 year olds with a 3.2 on the strength of The Biggest Loser: Families season finale.

We're sorry for the delays in posting this information. I have added half hourly detail for Momma's Boys below.

Full details:


Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 CBS NCIS 19.86 4.0/11 2.5/7
  NBC Biggest Loser: Families 10.53 4.0/11 3.2/10
  ABC Charlie Brown Christmas 8.31 2.9/8 2.3/7
  FOX House(R) 6.37 2.4/7 2.2/7
  UNI Cuidado con el Angel 4.66 1.7/5 1.6/5
  CW 90210 (R) 1.13 0.5/1 0.5/1
9:00 CBS The Mentalist 19.33 4.2/11 2.6/7
  NBC Biggest Loser: Families 12.77 5.1/13 4.1/11
  ABC According to Jim 5.13 1.8/5 1.3/4
  FOX Fringe (R) 4.88 1.9/5 1.6/4
  UNI Fuego en la Sangre 4.72 1.8/5 1.9/5
  CW Privileged (R) 1.01 0.4/1 0.4/1
9:30 ABC According to Jim (R) 4.50 1.6/4 1.1/3
10:00 CBS Without a Trace 14.49 3.2/9 1.9/5
  NBC Momma's Boys 6.07 2.5/7 2.4/7
  ABC Eli Stone 5.00 1.6/4 1.1/3
  UNI Aqui y Ahora 2.94 1.2/3 1.2/4
10:00 NBC Momma's Boys 6.41 2.7/7 2.4/7
10:30 NBC Momma's Boys 5.73 2.4/7 2.3/7

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

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