via press release:
Days Of Our Lives' EARNS ITS BIGGEST WOMEN 18-49 RATING IN MORE THAN SEVEN MONTHS AND MATCHES ITS BIGGEST WOMEN 18-34 RATING IN 10 MONTHS
FOR THE DECEMBER 8-12 WEEK, 'DAYS' TIES FOR #2 IN WOMEN 18-49 AND TIES FOR #1 IN THE VALUABLE WOMEN 18-34 CATEGORY
UNIVERSAL CITY, Calif. – December 18, 2008 – NBC's "Days Of Our Lives" has delivered its top-rated week among women 18-49 in more than seven months and matched its highest women 18-34 rating in 10 months.
For the week of December 8-12, "Days" scored a 1.5 rating, 8 share among women 18-49, its top weeklong average since the week of April 21-25, and a 1.2/7 among women 18-34, equaling its top rating in this category since February 4-8.
"Days" tied for #2 for the week among network daytime programs in women 18-49 and tied for #1 in the women 18-34 race. This is the eighth time in 10 weeks that "Days" has ranked #1 or tied for #1 in the valuable women 18-34 category.
Season to date, "Days" is #4 in the women 18-49 race and #1 among women 18-34.
Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
Because passions stars are on Days NOW!
For a soap NBC seems so proud of in this press release, why have they slashed its budget, fired its superstars Deidre Hall and Drake Hogestyn to save costs, and kept the show under the cloud of cancellation? What more does NBC want when it has achieved No. 1 in the desired demographic?