via press release:
"MEET THE PRESS" IS THE #1 SUNDAY MORNING PUBLIC AFFAIRS PROGRAM NATIONALLY AND IN WASHINGTON D.C. FOR THE WEEK ENDING DECEMBER 14, 2008
During Moderator David Gregory's Debut Week, "Meet the Press" Tops the Competition by More than 1.2 Million Total Viewers
Beats CBS by 37%, ABC by 48% and Fox by 225%
(New York) – December 18, 2008 – According to Nielsen Media Research data, "Meet the Press" was the most-watched Sunday morning public affairs program, winning the week ending Sunday, December 14, 2008 in all categories. In his first week as the new moderator, the David Gregory led broadcast was No. 1, averaging 4.748 million total viewers, +37 percent more (+1.276 million) than second place CBS' "Face the Nation" 3.472 million, a +48 percent advantage (+1.533 million) over third place ABC's "This Week" 3.215 million and a +225 percent lead (+3.289 million) over FOX News Sunday's 1.459 million. "Meet the Press" has now placed first in total viewers for 377 of the past 379 weeks (when everyone is at full coverage).
In Washington, D.C., "Meet the Press" topped the competition with 170,000 viewers (5.9/14), a +227 percent advantage over ABC's 52,000 viewers (2.2/5), a +87 percent lead over CBS's 91,000 viewers (2.6/6), and +193 percent more than FOX's 58,000 viewers (2.0/5).
In homes nationally, the NBC program was No. 1, posting a 3.4and 9 share. CBS came in second with a 2.4 and 7 share, ABC in third with a 2.2 and 6 share and FOX placed last with a 1.0 rating and 3 share. "Meet the Press" has now placed first in households for 114 straight weeks and 474 of the past 475 weeks (when everyone is at full coverage).
Among adults 25-54, the NBC Sunday morning show came in first with a 1.4 rating, CBS came in second with a 1.0, ABC in third with 0.8 and FOX came in last with a 0.4. In rating A25-54, "Meet the Press" topped CBS by +40% (+4 tenths), ABC by +75% (+6 tenths) and FOX by +250% (+1 full rating point).
Among the Sunday competition, MTP has shown the biggest growth versus last season in homes, total viewers, rating A18-49, and rating W/M/A25-54, widening its advantage over the competition in each category. Versus the same week last season, MTP increased in homes (+13%), total viewers (+13%), rating W/A18-49 (+29%/+13%) and rating W/M/A25-54 (+30%/+8%/+17%). Versus its 4Q'08/STD average (excluding last week's Obama interview), MTP was up in homes (+6%), total viewers (+7%), and rating M/A25-54 (+8%/+8%). Season-to-date, MTP is up in homes (+27%), total viewers (+31%) rating W/M/A18-49 (+29%/+25%/+43%), and rating W/M/A25-54 (+44%/+27%/+30%).
On its digital platforms, "Meet the Press" generated more than 407,000 online video streams from December 14 through December 17, 2008. Traffic to www.mtp.msnbc.com was at more than 804,000 page views for that same time period. The "Meet the Press" video podcast (available at www.mtp.msnbc.com) remains the top ranked network Sunday Morning program podcast on iTunes for one year running.