'THE BIGGEST LOSER' HITS A THREE-YEAR SLOT HIGH FOR ENTERTAINMENT PROGRAMMING

Categories: Network TV Press Releases

Written By

December 18th, 2008

via press release:

 

 
'Biggest Loser 6' FINALE IS THE #1 SHOW OF THE NIGHT IN ADULTS 18-49 

 

 
'LOSER' WINS ITS TWO-HOUR SLOT IN ADULTS, MEN AND WOMEN 18-49 AND ADULTS, MEN AND WOMEN 18-34 

NBC WINS THE NIGHT IN ADULTS 18-49 WITH ITS HIGHEST NIGHTLONG TUESDAY AVERAGE, EXCLUDING NEWS AND SPORTS COVERAGE, SINCE APRIL 

'LOSER' GAINS 47 PERCENT IN 18-49 AND 31 PERCENT IN TOTAL VIEWERS FROM ITS FIRST TO ITS FOURTH HALF-HOUR 

'MOMMA'S BOYS' PREVIEW RANKS #1 AT 10 P.M. IN ADULTS, MEN AND WOMEN 18-34 UNIVERSAL CITY, Calif. – December 17, 2008 – The finale of "The Biggest Loser 6" last night gave NBC its highest 18-49 rating with entertainment programming in its Tuesday time period in three years, winning its slot in adults 18-49 and other key measures, according updated "live plus same day" viewing figures from Nielsen Media Research. NBC won Tuesday night in adults 18-49 with its highest nightlong Tuesday average, excluding news and sports coverage, since April 15. 

Last night from 8-10 p.m. ET, the finale of "The Biggest Loser 6" (4.6 rating, 12 share in adults 18-49, 11.8 million viewers overall) delivered NBC's highest 18-49 rating in this time period with entertainment programming since November 29, 2005 and the network's biggest overall viewership in the slot with entertainment programming since August 21, 2007. 

"The Biggest Loser" was the #1 program on the broadcast networks last night in primetime's key demographic of adults 18-49. It ranked #1 from 8-10 p.m. in adults 18-49 and other key measures, including adults, men and women 18-34 and men and women 18-49, against competition that included first-run episodes of CBS's "NCIS" and "The Mentalist" and ABC's encore telecast of the holiday special "A Charlie Brown Christmas." 

The finale of "The Biggest Loser 6" generated the series' biggest overall viewership since the finale of "The Biggest Loser 2" on November 29, 2005. In adults 18-49, last night's finale matches the show's highest 18-49 rating since the finale of "The Biggest Loser 3" on December 13, 2006. Versus the most recent "Biggest Loser 5" finale on April 15, last night's telecast increased by 5 percent in 18-49 rating (4.6 vs. 4.4) and 4 percent in total viewers (11.8 million vs. 11.4 million). 

From its first half-hour to its fourth, "Biggest Loser" increased by 47 percent in 18-49 rating (to a 5.3/13 from a 3.6/10) and by 31 percent or 3.1 million persons in total viewers (to 13.1 million from 10.0 million). 

At 10 p.m. ET, a preview telecast of the new series "Momma's Boys" (2.5/7 in 18-49, 6.0 million viewers overall) ranked #1 among the broadcast networks in adults, men and women 18-34 and #2 in adults, men and women 18-49. "Momma's Boys" will make its Monday debut on December 22. 

Updated 18-49 averages for Tuesday night are: NBC, 3.9/10; CBS, 3.8/10; Fox, 2.2/6; ABC, 2.1/5; CW, 0.4/1. In overall total viewers, December 16 updated results are: CBS, 17.9 million; NBC, 9.9 million; ABC, 6.1 million; Fox, 5.7 million; CW, 1.0 million.

 
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