Sunday Ratings: NBC Football Tramples Rivals

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December 22nd, 2008

Scoreboard NBC CBS FOX ABC Uni CW
Total Viewers (million) 13.774 10.671 7.551 6.425 3.717 1.204
Rating/Share: Adults 18-49 4.8/13 2.0/5 3.0/8 2.0/5 1.4/4 0.4/1
Rating/Share: Adults 18-34 4.0/12 1.2/3 3.0/9 1.5/4 1.6/5 0.3/1

Against mostly repeat competition, NBC's Sunday Night Football trampled its rivals Sunday night with the good fortune of an overtime game where the NY Giants clinched home field throughout the NFL playoffs. NBC swept the ratings night winning for total viewers, and both the 18-49 and 18-34 demos. The Giants/Jaguars Panthers game swatted aside all competition from 8-11, in many cases scoring multiples of its rivals demo ratings.

Football also dominated from 7-8, but it was Fox's late Redskins/Eagles overrun (Robert's happy!) and The OT postgame show. That, plus decent demos from its animated repeats, helped Fox hold onto second in the demos for the night.

CBS ran new shows (according to our data) and was second in viewers for the night (and in every individual hour), but finished a distant third and fourth in the demos. ABC ran all repeats and got what it expected. While the CW's audience almost certainly bettered what it would have had by going with dead air.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/Share 18-34 Rating/Share
7:00 FOX NFL Overrun (Eagles/Redskins) 15.132 5.5/16 4.3/15
CBS 60 Minutes 13.062 2.2/6 1.2/4
ABC America's Funniest Home Videos (repeat) 7.514 2.1/6 1.6/5
NBC Football Night In America 6.766 2.4/7 1.7/6
UNI Show de los Suenos: Los Reyes de el Sho 2.885 1.0/3 1.2/4
CW Jericho (repeat) 0.817 0.3/1 0.3/1
7:30 Fox The OT 7.922 3.2/9 2.8/9
8:00 NBC Football Night In America/Sunday Night Football 14.705 5.0/13 4.0/12
CBS Million Dollar Password 9.521 1.7/5 1.2/4
ABC Extreme Makeover Home Edition (repeat) 6.754 2.0/5 1.6/5
FOX Simpsons (repeat) 6.543 2.8/8 3.0/9
UNI Show de los Suenos: Los Reyes de el Sho 3.553 1.3/3 1.4/4
CW Three Amigos! (movie) 1.242 0.4/1 0.3/1
8:30 FOX King of the Hill (repeat) 5.150 2.1/5 2.3/7
9:00 NBC Sunday Night Football (Panthers/Giants) 16.935 6.0/15 5.2/14
CBS Cold Case 11.900 2.3/6 1.2/3
ABC Extreme Makeover Home Edition (repeat) 6.493 2.2/5 1.6/4
FOX Family Guy (repeat) 5.869 2.5/6 2.9/8
UNI Show de los Suenos: Los Reyes de el Sho 3.951 1.5/4 1.6/4
CW Three Amigos! (movie) 1.475 0.5/1 0.4/1
9:30 FOX American Dad (repeat) 4.690 2.0/5 2.3/6
10:00 NBC Sunday Night Football (Panthers/Giants) 16.692 6.0/15 5.2/14
CBS The Unit 8.201 1.9/5 1.1/3
ABC Desperate Housewives (repeat) 4.939 1.6/4 1.2/3
UNI Show de los Suenos: Los Reyes de el Sho 4.323 1.8/4 1.8/5

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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