CBS'S 12th CONSECUTIVE WEEKLY VICTORY LIFTS NETWORK TO YEAR-TO-YEAR GAINS

Categories: Network TV Press Releases

Written By

December 23rd, 2008

via press release:

 

Network Audience Grows 1% Over First 13 Weeks of Last Season

CBS is Also #1 For the Week (and Season) in Adults 18-49 and Adults 25-54

CBS Wins 32 of 44 Prime Time Half Hours (73%)

Network Commands 9 of the Top 10 Programs Including #1 "NCIS" and #2 "The Mentalist;" 7 of 10 in Adults 18-49

CBS Attracts its Largest Tuesday Audience Since 1995

"The Big Bang Theory," "How I Met Your Mother," "Worst Week," "NCIS" and "The Mentalist" Deliver Series Highs; "Without a Trace" and "Two and a Half Men" Post Season High Deliveries

            With its sixth consecutive week of year-to-year gains, CBS is now the only network to improve upon last year's performance as the Network's dominating 12th straight weekly victory moved CBS into positive year-to-year territory in viewers, according to Nielsen live plus same day ratings for the week ending Dec. 21, week 13 of the 2008-2009 television year.

 

            Season-to-date compared to last season, CBS is the only broadcast network to post gains in viewers (12.02m from 11.87m, +1%). In week 13, compared to the same week last year, CBS was up +25% in households, +30% in viewers, +24% in adults 25-54 and +17% in adults 18-49.  CBS has posted weekly gains in viewers for the sixth consecutive week.

 

            CBS also placed first in adults 18-49 for the second straight week (7th of the season) and first in adults 25-54 for the eighth consecutive week.

 

            CBS won 32 of prime time's 44 half hours in viewers (73%) while commanding 9 of the week's Top 10 programs including #1 NCIS and #2 THE MentalistThe Big Bang Theory, How I Met Your Mother, WORST WEEK, NCIS and THE Mentalist all hit series highs while WITHOUT A TRACE and TWO A HALF MEN achieved season high ratings.

 

            For the week in viewers:  CBS (11.20m), NBC (7.51m), FOX (6.09m) and ABC (5.10m).   Season-to-date, CBS is first in viewers (12.02m), ahead of ABC (9.85m), NBC (7.99m) and FOX (7.84m). 

 

            For the week in key demographics:  CBS was first in adults 25-54 (3.6/09) and adults 18-49 (2.7/08). CBS was first in adults 25-54 for the eighth consecutive week and 11th time this season.  CBS was first in adults 18-49 for the third time in four weeks, fourth time in sixth weeks and seventh time this season.  Season-to-date, CBS is first in adults 25-54 and adults 18-49.    

 

            For the week in households:  CBS (7.0/12), NBC (4.7/08), ABC (3.8/06) and  FOX (3.2/05). Season-to-date, CBS is first (7.5/12), ahead of ABC (6.3/10), NBC (5.0/08) and FOX (4.8/08). 

 

CBS's Weekly Highlights:

 

-- On Monday, CBS was first in households (8.3/13), viewers (13.61m), adults 25-54 (5.3/12) and adults 18-49 (4.3/11).  This is CBS's best Monday delivery in households, adults 25-54 and adults 18-49 since Sept. 22, 2008, best viewer delivery (excluding NCAA Championship Mondays) since Feb. 26, 2007.  CBS won the last six Mondays in adults 25-54 and adults 18-49.  

 

? The Big Bang Theory was first in households (6.7/10), viewers (11.22m), adults 25-54 (4.8/12), adults 18-49 (4.1/11) and adults 18-34 (3.4/10).  This is THE BIG BANG THEORY's best delivery ever in households, viewers, adults 18-34, adults 18-49 and adults 25-54. 

  

? How I Met Your Mother was first in households (6.7/10), viewers (11.37m), adults 25-54 (5.1/12), adults 18-49 (4.6/11) and adults 18-34 (4.2/11). HOW I MET YOUR MOTHER posted series highs in both adults 18-49 and adults 18-34, best households performance since Feb. 5, 2007, best viewers delivery since Jan. 9, 2006 and best adults 25-54 performance since March 24, 2008. 

  

? Two and a Half Men was first in households (10.6/16), viewers (17.92m), adults 25-54 (7.2/16) and adults 18-49 (5.6/13).  This is Two and a Half Men's best delivery in households and adults 18-49 since Feb. 5, 2007 (the night after the Super Bowl), adults 25-54 since Feb. 27, 2006 and viewers since May 16, 2005 (the night of the "Everybody Loves Raymond" finale).  This is the largest audience for TWO ANDHALF MEN in the 9:00 PM time slot. 

  

? WORST WEEK was first in households (7.3/11), viewers (12.04m), adults 25-54 (4.6/10) and second in adults 18-49 (3.6/08). This is the best households and viewers deliveries for WORST WEEK to date, best adults 25-54 and adults 18-49 performances since the Sept. 22, 2008 series premiere.

 

            -- CBS won Tuesday night in households (10.9/17), viewers (17.91m), adults 25-54 (5.4/13) and second in adults 18-49 (3.8/10, -0.1 behind NBC).  This is CBS's best delivery with all regularly scheduled programming on Tuesday since December 29, 1998 in households (CBS TUESDAY MOVIE "The Bodyguard"), March 14, 2006 in adults 25-54 (NCIS/THE UNIT/THE Amazing Race), March 28, 2006 in adults 18-49 (NCIS/THE UNIT/THE Amazing Race) and February 28, 1995 in viewers (RESCUE 911/CBS TUESDAY MOVIE: "Children of the Dust" Part 2). 

 

? NCIS won its time slot in households (11.9/19), viewers (19.94m), adults 25-54 (5.7/14) and second in adults 18-49 (4.0/11, -0.1 behind NBC's finale of "The Biggest Loser"). NCIS posted its best ever delivery in households and viewers, best adults 25-54 performance since Oct. 16, 2007 and matched season high adults 18-49 delivery. 

  

? THE MENTALIST won its time slot in households (11.6/18), viewers (19.31m), adults 25-54 (6.1/14) and second in adults 18-49 (4.2/11). This is the best delivery ever for THE MENTALIST in viewers, adults 25-54 and adults 18-49, matches the best ever in households.  This is the second consecutive first-run broadcast THE MENTALIST hit series highs in viewers, adults 25-54 and adults 18-49.   This is CBS's largest audience for a first run regularly scheduled program in this time period since February 28, 1995 (CBS TUESDAY MOVIE: "Children of the Dust" Part 2). 

  

? WITHOUT A TRACE won its time slot in households (9.2/16), viewers (14.48m), adults 25-54 (4.3/11) and adults 18-49 (3.2/09).  This is WITHOUT A TRACE's best delivery in households, viewers, adults 25-54 and adults 18-49 this season.   

  

-- On Wednesday, CBS was first in households (7.7/13), viewers (11.96m), adults 25-54 (4.4/11) and adults 18-49 (3.2/09). CBS won the last five Wednesdays in both adults 25-54 and adults 18-49.  CBS was first Wednesday in every half-hour in both households and adults 25-54, won five of six half-hours in viewers.  CBS won every half-hour in primetime in households and adults 25-54 for the third consecutive night, won 17 of 18 half-hours in viewers so far this week. 

 

? Criminal Minds was first in households (9.5/15), viewers (15.16m), adults 25-54 (5.5/13) and adults 18-49 (3.9/11).  Compared to last week, Criminal Minds was up +2% in households (from 9.3/15), +8% in adults 25-54 (from 5.1/12), even in adults 18-49 and added +480,000 viewers (from 14.68m, +3%). 

  

? CSI: NY was first in households (8.6/15), viewers (13.38m), adults 25-54 (4.8/12) and adults 18-49 (3.6/10).  Compared to last week, CSI: NY was up +2% in adults 25-54 (from 4.7/12) and even in adults 18-49. 

 

-- On Thursday, CBS was first in households (6.6/11), viewers (10.33m), adults 25-54 (3.2/08) and adults 18-49 (2.3/07).  This is CBS's 11th consecutive Thursday night win in households, viewers and adults 25-54, 9th win in 11 weeks in adults 18-49.  CBS was first Thursday in every half-hour in both households and viewers.  CBS won every half-hour in primetime in households for the fourth consecutive night, won 23 of 24 half-hours in viewers so far this week. 

  

-- On Friday, CBS was first in households (5.7/10), viewers (9.04m), adults 25-54 (2.9/08) and adults 18-49 (2.1/07).  This is CBS's 11th win in 12 Fridays in households, viewers, adults 25-54 and adults 18-49. 

  

?  GHOST WHISPERER was first in households (6.4/11), viewers (10.18m), adults 25-54 (3.5/10) and adults 18-49 (2.6/08).  

  

             ? NUMB3RS was first in households (5.8/10), viewers (9.18m), adults 25-54 (2.9/08) and adults 18-49 (2.1/06). 

 

CBS top programs of the week:  #1 NCIS (an average of 19.94m viewers), #2 THE MENTALIST (19.31m), #4 Two and a Half Men (17.92m), #5 Criminal Minds (15.16m), #6 CSI: MIAMI (14.56m), #7 WITHOUT A TRACE (14.48m), #8 CSI: NY (13.38m), #9 60 Minutes (13.13m), #10 CSI: CRIME SCENE INVESTIGATION (R) (12.68m), #12 WORST WEEK (12.04m), #13 COLD CASE (12.01m), #15 How I Met Your Mother (11.37m), #16 The Big Bang Theory (11.22m), #17 GHOST WHISPERER (10.18m), #18 ELEVENTH HOUR (R) (10.07m), #19 MILLION DOLLAR PASSWORD (P) (9.58m), #22 NUMB3RS (9.18m), #24 THE UNIT (8.24m), #25 MILLION DOLLAR PASSWORD (S) (8.20m) and #27 NUMBERS 9PM FRIDAY SPECIAL (R) (S) (7.76m). 

 

Prime averages are based on the following hours of rated broadcasts in Week #13:

 

CBS:    22 hours

NBC:   21.5 hours

ABC:   22 hours

FOX:   15 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME

 

Week #13 of 2008-09 Season (ending: 12/21/08)                   

                                                                                               

                        2008-09                       2007-08                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 7.0       12                    5.6       10                    +25%

NBC                4.7       8                      4.9       8                      -4%

ABC                3.2       5                      3.8       7                      -16%

FOX                3.8       6                      3.5       6                      +9%

CW                  1.0       2                      1.3       2                      -23%

                                                                                               

                                                                                               

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 11,198                         8,617                           +30%

NBC                7,511                           7,503                           n.c.

ABC                5,099                           5,864                           -13%

FOX                6,091                           5,622                           +8%

 

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.6       9                      2.9       8                      +24%

NBC                3.0       8                      2.9       8                      +3%

ABC                1.9       5                      2.1       6                      -10%

FOX                2.4       6                      2.2       6                      +9%

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.7       8                      2.3       7                      +17%

NBC                2.6       7                      2.5       8                      +4%

ABC                1.6       5                      1.7       5                      -6%

FOX                2.1       6                      1.9       6                      +11%

                                                                                               

                                   

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 1.8       6                      1.5       5                      +20%

NBC                2.2       7                      2.0       7                      +10%

ABC                1.3       4                      1.4       5                      -7%

FOX                1.8       6                      1.6       6                      +13%

                                                                                               

                                                                                               

NATIONAL NIELSEN SUMMARY - PRIMETIME                        

                                                                                               

SEASON-TO-DATE RATINGS REPORT (09/22/08-12/21/08)                                                                                           

                        2008-09                       2007-08                      

HOUSEHOLDS

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 7.5       12                    7.5       12                    n.c.

NBC                5.0       8                      5.5       9                      -9%

ABC                6.3       10                    7.0       11                    -10%

FOX                4.8       8                      5.4       9                      -11%

                                                                                               

                                                                                               

VIEWERS                              

                        (000)                            (000)                            Chg

CBS                 12,017                         11,874                         +1%

NBC                7,994                           8,762                           -9%

ABC                9,849                           10,824                         -9%

FOX                7,844                           8,630                           -9%

                                                                                               

 

A25-54

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.3       10                    4.4       11                    -2%

NBC                3.4       8                      3.7       9                      -8%

ABC                3.7       9                      4.2       10                    -12%

FOX                3.2       8                      3.5       9                      -9%

                                                                       

A18-49

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.3       9                      3.4       9                      -3%

NBC                3.0       8                      3.3       9                      -9%

ABC                3.1       8                      3.6       10                    -14%

FOX                2.9       8                      3.2       9                      -9%

                                                                                               

A18-34

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.2       6                      2.3       7                      -4%

NBC                2.6       8                      2.9       9                      -10%

ABC                2.4       7                      2.9       8                      -17%

FOX                2.7       8                      3.0       9                      -10%

 

National Nielsen Rank for Demographic: PER2+    for    12/15/2008  -  12/21/2008    

 

                                                                                                            Persons 2+ (000)

1.         NCIS                                                                                       CBS     19937

2.         THE MENTALIST                                                                  CBS     19314

3.         NBC Sunday Night Football             Giants vs Panthers            NBC    18858

4.         Two and a Half Men                                                     CBS     17915

5.         Criminal Minds                                                               CBS     15160

6.         CSI: MIAMI                                                                            CBS     14560

7.         WITHOUT A TRACE                                                 CBS     14475

8.         CSI: NY                                                                                  CBS     13377

9.         60 Minutes                                                                          CBS     13133

10.       CSI                                                                              (R)       CBS     12677

11.       Sunday Night NFL Pre-Kick                                                    NBC    12467

12.       WORST WEEK                                                                      CBS     12036

13.       COLD CASE                                                                          CBS     12005

14.       Biggest Loser 6                                                                        NBC    11832

15.       HOW I MET YOUR MOTHER                                              CBS     11371

16.       THE Big Bang Theory                                                     CBS     11220

17.       GHOST WHISPERER                                                            CBS     10181

18.       ELEVENTH HOUR                                                    (R)       CBS     10066

19.       MILLION DOLLAR PASSWORD                             (P)       CBS     9580

20.       Football Night America Part 3                                      NBC    9395

 

                                               

National Nielsen Rank for Demographic: A2554    for    12/15/2008  -  12/21/2008

 

                                                                                                            Adults 25-54 rating

1.         NBC Sunday Night Football             Giants vs Panthers            NBC    7.8

2.         TWO AND A HALF MEN                                                     CBS     7.2

3.         THE MENTALIST                                                                  CBS     6.1

4.         NCIS                                                                                       CBS     5.7

5.         Criminal Minds                                                               CBS     5.5

6.         CSI: MIAMI                                                                            CBS     5.1

6.         Biggest Loser 6                                                                        NBC    5.1

6.         HOW I MET YOUR MOTHER                                              CBS     5.1

9.         Sunday Night NFL Pre-Kick                                                    NBC    5.0

10.       THE Big Bang Theory                                                     CBS     4.8

10.       CSI: NY                                                                                  CBS     4.8

12.       WORST WEEK                                                                      CBS     4.6

13.       WITHOUT A TRACE                                                 CBS     4.3

14.       The OT                                                                                    FOX    4.2

15.       CSI                                                                              (R)       CBS     4.0

16.       Football Night American Part 3                                     NBC    3.8

17.       Heroes                                                                                     NBC    3.7

18.       GHOST WHISPERER                                                            CBS     3.5

19.       COLD CASE                                                                          CBS     3.4

20.       ELEVENTH HOUR                                                    (R)       CBS     3.3

                                               

National Nielsen Rank for Demographic: A1849    for    12/15/2008  -  12/21/2008

 

                                                                                                            Adults 18-49 Rating

1.         NBC Sunday Night Football             Giants vs Panthers            NBC    6.8

2.         TWO AND A HALF MEN                                                     CBS     5.6

3.         Biggest Loser 6                                                                        NBC    4.6

3.         HOW I MET YOUR MOTHER                                              CBS     4.6

5.         THE MENTALIST                                                                  CBS     4.2

5.         Sunday Night NFL Pre-Kick                                                    NBC    4.2

7.         THE Big Bang Theory                                                     CBS     4.1

8.         NCIS                                                                                       CBS     4.0

9.         CRIMINAL MINDS                                                               CBS     3.9

9.         CSI: MIAMI                                                                            CBS     3.9

11.       Heroes                                                                                     NBC    3.7

11.       The OT                                                                                    FOX    3.7

13.       CSI: NY                                                                                  CBS     3.6

13.       WORST WEEK                                                                      CBS     3.6

15.       Football Night America Part 3                                      NBC    3.2

15.       WITHOUT A TRACE                                                 CBS     3.2

17.       CSI                                                                              (R)       CBS     2.9

17.       Charlie Brown Christmas                                              (R)(S)  ABC    2.9

19.       Simpsons                                                                      (R)       FOX    2.8

20.       Chuck                                                                                      NBC    2.6

20.       GHOST WHISPERER                                                            CBS     2.6

 
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