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Univision #1 Network in America In Overall Prime On Two Nights Among Adults 18-34

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Written By

December 23rd, 2008

via Univision press release:

Univision #1 Network in America In Overall PrimeOn Two Nights Among Adults 18-34

NTI Broadcast Prime Highlights Week of 12/15/08

Univision was the #1 Network in America in overall prime on Thursday (1.2 million) and Friday (1.1 million) nights among all Adults 18-34,

regardless of language. Additionally, Univision ranked as the #2 network on Friday night among Adults 18-49 (2.1 million).

Regardless of language, Univision had the Top 2 prime time programs on Friday night with #1 “Cuidado con el Angel” (Don’t Mess with the Angel) and

#2 “Fuego en la Sangre” (Burning for Revenge) among Adults 18-34.

On Thursday night, Univision had the #2 and #3 programs in prime time out-delivering CBS’s “CSI” and NBC’s “30 Rock” among other popular

English-language programs.

Univision was the #4 primetime network in the country for the entire week among Adults 18-34 (1.1 million)), out-delivering ABC by +27%.

Univision out-delivered ABC, CBS, NBC, or FOX every night last week among Adults 18-34 and on 4 out of 7 nights among Adults 18-49.

Univision had 4 of the Top 30 prime time programs of the week among Adults 18-34.

Univision experienced year-to-year increases among Adults 18-49 (+15%), Adults 18-34 (+16%), Persons 2+ (+28%), Adults 25-54 (+14%) and Households

(+21%) versus the comparable week in 2007.

Season-to-date, Univision is still the only major broadcast network to show growth in primetime versus the comparable weeks in 2007 among Adults 18-49

(+2%), Adults 18-34 (+3%) and Adults 25-54 (+1%), while ABC, CBS, NBC, FOX and CW experienced declines.

Univision’s was the #2 ranked network in the M-F/8-9pm hour among Adults 18-34 (1.4 million) and ranked #1 among Teens 12-17 (334,000), thanks to

“Cuidado Con El Angel” (Don’t mess with the Angel). Additionally, Univision ranked at #4 among Adults 18-49 (2.4 million).

For the second week in a row, Univision’s “Fuego en la Sangre” (Burning for Revenge) helped the network rank #3 in the M-F/9-10pm time period among

Adults 18-49 (2.5 million) and Adults 18-34 (1.4 million). Additionally, Univision ranked #2 among Teens 12-17 (308,000).

With the help of the M-F/10-11pm checker-board programming, Univision ranked as the #3 network among Adults 18-34 (833,000) and ranked at #2 among

Teens 12-17 (165,000). Additionally, the network ranked at #4 among all Adults 18-49 (1.6 million) in the hour.

Sabado Gigante helped Univision rank #4 in the Sat/8-11p time period among Adults 18-34 (600,000) and ranked #3 among Kids 2-11 (336,000).

On Sunday night, Univision was the #3 network in the 7-11pm daypart among Adults 18-34 (1.1 million) and Kids 2-11 (518,000) beating ABC and CBS.

Univision was the #5 network in the country for the entire week in overall prime among all Adults 18-49 (2.0 million), Persons 2+ (4.0 million), Teens 12-17

(232,000) and Households (2.2 million).

For the 10th week this Season, Univision captured the #1 network ranking in primetime among Kids 2-11 (625,000).

NTI Broadcast Prime Network Rankers for 12/15/08 through 12/21/08

P18-34

P18-34

P18-34

P18-49

P18-49

P18-49

P12-17

P12-17

P12-17

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

NBC

2.2

7

1481

1

CBS

2.7

8

3568

1

FOX

1.4

5

358

2

FOX

1.8

6

1261

2

NBC

2.6

7

3473

2

CBS

1.2

4

294

3

CBS

1.8

6

1231

3

FOX

2.1

6

2774

3

NBC

1.1

4

265

4

UNI

1.6

5

1096

4

ABC

1.6

5

2122

4

ABC

1

3

238

5

ABC

1.3

4

863

5

UNI

1.5

4

1990

5

UNI

0.9

3

232

6

TEL

0.6

2

386

6

CW

0.6

2

736

6

CW

0.5

2

125

7

CW

0.6

2

380

7

TEL

0.5

1

670

7

TEL

0.3

1

65

8

TF

0.3

1

176

8

TF

0.2

1

306

8

TF

0.1

0

25

9

AZA

0.1

0

52

9

AZA

0.1

0

78

9

AZA

0

0

4

P2-11

P2-11

P2-11

HHLD

HHLD

HHLD

P2+

P2+

P2+

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

UNI

1.5

6

625

1

CBS

7

12

8014

1

CBS

3.9

10

11198

2

ABC

1.2

5

496

2

NBC

4.7

8

5379

2

NBC

2.6

7

7511

3

NBC

0.9

4

385

3

FOX

3.8

6

4373

3

FOX

2.1

5

6156

4

FOX

0.9

3

361

4

ABC

3.2

5

3687

4

ABC

1.8

5

5099

5

CBS

0.7

3

304

5

UNI

1.9

3

2229

5

UNI

1.4

4

3985

6

TEL

0.4

2

180

6

CW

1

2

1121

6

CW

0.5

1

1472

7

CW

0.3

1

133

7

TEL

0.6

1

695

7

TEL

0.4

1

1187

8

TF

0.2

1

69

8

TF

0.3

0

319

8

TF

0.2

0

532

9

AZA

0

0

11

9

AZA

0.1

0

99

9

AZA

0

0

128

 
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