Fox Number One with NFL viewing for second straight year

Categories: Network TV Press Releases

Written By

December 30th, 2008

via Fox Sports press release:


FOX Posts Third Most-Watched NFL Season Ever;
National Doubleheader Game is TV’s Top Fall Program

FOX NFL SUNDAY, Nation’s No. 1 Pre-Game Show 15 Years Running,

Scores Highest Rating in Three Years

New York – The NFL ON FOX is No. 1 – again.

FOX’s fifteenth NFL regular season coverage came to a close last Sunday (12/28), and based on fast national ratings released today by Nielsen Media Research, it is the highest-rated NFL network for the second consecutive year. The NFL on FOX averaged a 10.5/22 household rating/share for all games, beating NBC’s 10.2/16 in prime time, CBS’ 10.0/21 and ESPN’s 7.6/12 on Monday nights.  Prior to last season, no Sunday afternoon NFL broadcaster had ever beaten the prime-time broadcast package since its inception in 1970, and now FOX can make the claim two years running.

FOX was also the season’s most-watched NFL carrier, with an average audience of 17.0 million, followed by NBC (16.7 million) and CBS (16.2 million). This season’s 17.0 million average audience makes this the third most-watched NFL on FOX season ever, only bested in 1995 (18.2 million) and 2007 (17.1 million).

FOX NFL SUNDAY continued its dominance as America’s most-watched NFL pre-game show. The show notched a 3.3/8 household rating/share, its best average rating in three seasons, and a +6% improvement over last year (3.1/8). FOX NFL SUNDAY also extended its lead over CBS’s The NFL Today (2.7/7) to 22% after winning by +19% in each of the last two seasons. This marks the fifteenth straight year that FOX has out-rated its head-to-head NFL pre-game show competition.

Additional Highlights:

n FOX’s NATIONAL GAMES on doubleheader Sundays rank as television’s highest-rated and most-watched fall program in any day-part. FOX’s nine National Games averaged a 13.7/26 (22.3 million viewers), beating ABC’s Dancing with the Stars (12.6/18) in rating and CBS’s CSI (20.4 million) for most-watched honors.

n FOX’s National Games are also the season’s highest-rated show among Adults 18-49 with an 8.2 rating, followed by ABC’s Desperate Housewives (6.7/15).

n This season’s ratings leave absolutely no doubt that 4:15 PM ET is the NFL’s premier time period. All of the season’s ten highest-rated games were 4:15pm games on FOX or CBS, and the 4:15 on either network beat the same day’s prime time game on NBC 15 of 16 dates.

n FOX’s 10.5/22 HH rating is virtually flat with the network’s 10.4 average from 2000 to 2007, and last year’s 10.7/23. The slight year-to year decline in households and average audience were driven mostly by two of the NFC’s most popular teams – the Cowboys and Packers – combining to go 15-17 this year after going 26-6 a year ago.

n Excluding the record low on Thanksgiving (-20% from ’07), Sunday ratings on FOX were off just 1% from a year ago (10.5 vs. 10.6), and flat on viewership (16.8 million).


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