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Monday Ratings: CBS repeats dominate weak field

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December 30th, 2008

Scoreboard CBS FOX NBC ABC Uni CW
Total Viewers (million) 9.84 6.59 6.07 4.94 4.40 1.11
rating/Share: Adults 18-49 3.0/8 2.0/5 1.6/4 1.7/5 1.7/5 0.4/1
Rating/Share: Adults 18-34 1.9/6 1.7/5 1.3/4 1.5/5 1.8/6 0.5/1

The CBS Monday night lineup continues to impress and CBS easily won the night in viewers and in both age demographics. Two and a Half Men had a 3.6 rating among 18-49 year olds, with a repeat! CBS aired a rerun of Gary Unmarried rather than Worst Week. Gary's retention numbers out of Two and a Half Men -- which were much better than Worst Week's are no doubt already spurring discussion that Gary Unmarried should be kept over Worst Week. Though such thinking does not jibe with our Renew or Cancel Index and I'm sure if Bill reads this he'll shake his head furiously and say "you can't compare how Gary Unmarried does in reruns with how Worst Week normally does!"

To which I would reply: of course I can, it's the Internet! It's true last night's performance was much better retention than the last time a new episode of Worst Week aired (two weeks ago), but it was also much better than last week when Worst Week was a rerun.

But to defend Bill's imaginary position (he's on vacation for a few days, so I can't discuss it with him) holiday numbers can be a jumble that are worthless to compare. And with the exception of Two and a Half Men CBS ratings with repeats were noticeably higher last night (particularly in the case of CSI: Miami) than last week's repeats. Perhaps the Monday Night Football effect -- MNF broadcast its last game of the season last week.

What's not a jumble is this: the performance of the CBS shows in reruns is impressive.

Full details:

 

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 CBS The Big Bang Theory (R) 7.91 2.6/8 1.7/6
  FOX House (R) 6.72 2.2/6 2.1/7
  NBC Greatest Holiday Moments 6.07 1.5/4 0.9/3
  ABC Movie: Pirates of the Caribbean (R) 5.04 1.6/4 1.3/4
  UNI Cuidado con el Angel 4.59 1.8/5 1.9/6
  CW Gossip Girl (R) 1.33 0.5/1 0.5/2
         
8:30 CBS How I Met Your Mother (R) 7.78 2.9/8 2.0/6
         
9:00 CBS Two and a Half Men (R) 11.79 3.6/10 2.1/6
  NBC Deal or No Deal 7.18 1.7/4 1.2/3
  FOX Bones (R) 6.46 1.8/5 1.3/4
  ABC Movie: Pirates of the Caribbean (R) 5.00 1.8/5 1.6/5
  UNI Fuego en la Sangre 4.83 1.9/5 2.1/6
  CW One Tree Hill (R) 0.89 0.4/1 0.5/1
           
9:30 CBS Gary Unmarried (R) 8.79 2.9/8 1.7/5
           
10:00 CBS CSI: Miami (R) 11.39 2.9/8 1.9/6
  NBC Momma's Boys 4.97 1.8/5 1.7/5
  ABC Movie: Pirates of the Caribbean (R) 4.80 1.7/5 1.5/5
  UNI Cristina 3.77 1.4/4 1.6/5

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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