Cost per cable channels as a function of ratings

Categories: TV Business,TV Ratings Reference

Written By

December 31st, 2008

Frequent commenter "Mikey" provided us with some data that allows you to derive the relative price/value of cable channels based on what the cable networks charge per subscriber compared to the ratings. Here were Mikey's disclaimers:

The HH Rtg for each network is a total day (6a-2a) rating from Jan 1 2008 to mid-August.

I simply divided the monthly subscriber fees, which are from a credible source that I can't name, by the total day rating to come up with a "cost per tenth of a rating point"

In fairness to NFL Network and ESPN, this chart was produced in August so no NFL games are included. The NFL season will obviously help their ratings, although I would bet that in a year-end update of this chart they would still be the two least efficient channels on television.

The broadcast networks are not included because their sub fee is generally zero.

Network HH RTG Cost/Sub Cost/.1 RTG
NFLN 0.11 0.83 0.74
ESPN 0.69 3.65 0.53
ESPCL 0.06 0.17 0.30
GOLF 0.11 0.25 0.23
VS 0.12 0.27 0.23
FUSE 0.04 0.08 0.20
ESPN2 0.27 0.52 0.19
ENN 0.09 0.16 0.17
VH1C 0.04 0.06 0.14
FNLVG 0.04 0.05 0.13
CNBC 0.23 0.27 0.12
BBCA 0.10 0.11 0.11
MUN2 0.09 0.10 0.11
SPD 0.19 0.19 0.10
CNN 0.52 0.47 0.09
STYL 0.16 0.14 0.09
TNT 1.09 0.93 0.09
DHLT 0.17 0.14 0.08
NGC 0.27 0.20 0.08
SOAP 0.20 0.14 0.07
ENT 0.31 0.22 0.07
G4 0.12 0.08 0.07
FX 0.59 0.37 0.06
MTV 0.51 0.32 0.06
TBSC 0.80 0.46 0.06
THEN 0.16 0.09 0.06
BRVO 0.31 0.17 0.05
WE 0.19 0.10 0.05
MIL 0.13 0.07 0.05
BIO 0.19 0.10 0.05
FOXNC 0.81 0.42 0.05
TDSNY 0.24 0.12 0.05
DSCI 0.14 0.07 0.05
DIY 0.10 0.05 0.05
TWC 0.23 0.11 0.05
AMC 0.50 0.23 0.05
USA 1.16 0.52 0.05
DISC 0.59 0.26 0.04
CMT 0.18 0.08 0.04
GSN 0.25 0.11 0.04
TLC 0.41 0.17 0.04
MSNBC 0.36 0.15 0.04
VH1 0.35 0.14 0.04
WGNA 0.30 0.12 0.04
SCIFI 0.52 0.20 0.04
AEN 0.67 0.25 0.04
BET 0.41 0.15 0.04
HI 0.16 0.06 0.04
ID 0.22 0.08 0.04
SPIKE 0.57 0.20 0.04
FAM 0.61 0.21 0.03
HIST 0.61 0.21 0.03
OXYG 0.26 0.09 0.03
OUTD 0.12 0.04 0.03
TRAV 0.19 0.06 0.03
LIF 0.78 0.25 0.03
NKTNS 0.20 0.06 0.03
NICK\NAN 1.64 0.45 0.03
MTV2 0.16 0.04 0.03
APL 0.28 0.07 0.03
HGTV 0.57 0.14 0.02
CMDY 0.52 0.12 0.02
GAC 0.09 0.02 0.02
TV1 0.19 0.04 0.02
TVL 0.52 0.10 0.02
TOON\ADSM 0.90 0.16 0.02
TVGN 0.12 0.02 0.02
LMN 0.55 0.09 0.02
GALA 0.13 0.02 0.01
FOOD 0.50 0.07 0.01
TRU 0.65 0.09 0.01
RFD 0.08 0.01 0.01
HALL 0.71 0.06 0.01
 
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