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Thursday Ratings: College Football Bowls Over Reruns

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January 2nd, 2009

Scoreboard CBS NBC FOX ABC Uni CW
Total Viewers (million) 7.976 7.556 7.512 6.536 3.252 1.828
rating/Share: Adults 18-49 2.2/6 2.0/5 2.4/6 2.1/5 1.3/3 0.7/2
Rating/Share: Adults 18-34 1.5/5 1.5/4 2.0/6 1.7/5 1.5/5 0.7/2

On what used to be the biggest night of the year for college football (but now seems like it's dragged out over a week and a half), ABC's Rose Bowl and Fox's Orange Bowl cruised in the demos against NBC's Deal or No Deal and repeats from everybody else. The network race for the night was very close with CBS edging a win in viewers and Fox taking the two demos. Note that because of the nature of these fast affiliate ratings and the multiple live sports events, the numbers are subject to significant revision in the final numbers. See below for more information.

Full details:

 

 


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
8:00 ABC Rose Bowl: Penn St./USC 13.451 4.2/11 3.5/11
  NBC Deal or No Deal 8.369 2.0/5 1.3/4
  CBS Big Bang Theory (repeat) 6.755 2.2/6 1.4/4
  FOX Orange Bowl: Virginia Tech/Cincinatti 5.639 1.8/5 1.6/5
  UNI Gran Noche de 'Las Tontas No Van al Ciel 2.927 1.2/3 1.5/4
  CW Smallville (repeat) 1.992 0.8/2 0.7/2
           
8:30 ABC America's Funniest Home Videos 9.032 2.9/7 2.2/7
  CBS How I Met Your Mother (repeat) 6.418 2.3/6 1.8/5
           
9:00 NBC Deal or No Deal 10.214 2.5/6 1.5/4
  CBS CSI (repeat) 9.567 2.6/6 1.9/5
  FOX Orange Bowl: Virginia Tech/Cincinatti 9.386 3.0/7 2.4/7
  ABC Grey's Anatomy (repeat) 4.088 1.4/3 1.1/3
  UNI Gran Noche de 'Cuidado con el Ángel' 3.477 1.3/3 1.6/5
  CW Supernatural (repeat) 1.664 0.6/2 0.6/2
           
10:00 CBS Eleventh Hour (repeat) 7.773 1.8/5 1.1/3
  ABC Private Practice (repeat) 4.280 1.4/4 1.2/3
  NBC The Office (repeat) 4.086 1.6/4 1.5/5
  UNI Gran Noche de 'Cuidado con el Ángel' 3.383 1.4/4 1.6/5

Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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