Comments on: Thursday Ratings: College Football Bowls Over Reruns

By: FanSection Blog - Sports, Social Media, Analysis, Commentary

FanSection Blog - Sports, Social Media, Analysis, Commentary — Mon, 05 Jan 2009 05:22:17 +0000

[...] increases in ratings and viewers over 2007. And most recently, TV By The Numbers reports that ABC and FOX both did very well with their respective broadcasts of the Rose Bowl and Orange Bowl on New Year’s Day. And those numbers don’t even [...]

By: Sarah

Sarah — Mon, 05 Jan 2009 02:27:14 +0000

Can someone tell me why you guys skipped Wednesday? I’d really like to see the ratings for December 31. Thanks.

By: jay

jay — Sun, 04 Jan 2009 20:21:34 +0000

I think I understand this, but I wonder why networks negotiate at such an advantage as a ” calendar period.” One GM executive in the 60′s I think said ” I know half my money that goes to TV is wasted, I just don’t know which half.” They’re so hot for 18-35 eyeballs – without much more than anecdotal evidence aboput their buying habits – that they will suffer and make us suffer with higher prices for cars,detergent, etc. I’ve seen your renew and cancel index and DH at least is the least likely show to bhe cancelled ( also most heavily promoted in womens’ mags, EW, Vanity Fair, etc. Yes they are ” valuable ” in propping up a tasteless consumer public in times of ersatz prospwerity. Now GM needs taxpayer dole, and probably other big advertisors will want the same. I understand your points, I think, but I doubt if autoworkers or investors in the hideous Dow 30 would find my points wholly trivial.

By: cool

cool — Sat, 03 Jan 2009 23:25:01 +0000

Jay, tell me what CBS drama can pull a 6.0 in the demo? yes, DH and GA repeats awful but their first run numbers are impressive (for today TV standards)

By: Bill Gorman

Bill Gorman — Sat, 03 Jan 2009 18:38:55 +0000

jay, advertisers negotiate for guaranteed numbers of demographic group eyeballs (like 18-34 women, 18-49 adults, etc.). They get what they pay for during the calendar period they pay for it or they get made whole later by more spots. The new episodes of the ABC shows (Housewives, Grey’s) deliver large numbers of 18-34 and 18-49 women relative to anything else on broadcast TV. That’s why they are valuable. They’d be even more valuable if their repeats delivered similar numbers, but that’s in the realm of “what if”.

By: jay

jay — Sat, 03 Jan 2009 16:50:54 +0000

According to the numbers, PP beat GA in the demo by one-tenth of one percent, and tied for last in the demo with the Spanish language network. I’d say negligible change, or microscopic change, maybe. What I continue to find interesting, and nobody will clear this up for me, is that repeats of DH and GA do so poorly against reruns of any procedural show, yet advertisors seemingly can’t take that into account when negotiating prices of spots. I know if I was a CFO for a big time corporation, I’d use that against ABC, knowing that repeats of shows on CBS score three times higher than repeats of the flagship shows on ABC. With numbers like that Desperate Housewife repeats should be airing ads for balls you lie back on to do your crunches, injury settlement lawyers, and Smiling Bob the Penis Enhancer.( In other words, Comedy Central and SciFi weekend ads.)

By: Holly

Holly — Sat, 03 Jan 2009 14:46:28 +0000

Mike, Apparently ABC had about 30 minutes of football overrun (lasting until 9 instead of 8:30), so those numbers aren’t really accurate.

By: Mike

Mike — Sat, 03 Jan 2009 13:31:10 +0000

A Private Practice repeat episode scored more viewers and a higher demo than a repeat of Greys. That’s an interesting change, especially considering Greys had a lead-in of 9m.