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Friday Ratings: Utes, Fox win with Sugar Bowl

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January 3rd, 2009

Scoreboard FOX CBS NBC ABC CW
Total Viewers (million) 11.92 7.09 5.36 5.33 1.61
rating/Share: Adults 18-49 3.8/11 1.7/5 1.3/4 1.8/5 0.6/2

Although they were the only undefeated FBS school remaining in the country, the Utah Utes were unheralded and perhaps disrespected. They did not get consideration for playing in the BCS National Championship game despite being undefeated (both Florida and Oklahoma who are playing in the BCS final have one loss).

It probably doesn't make up for not getting a shot at the BCS final, but at least Utah won the Sugar Bowl 31-17, and defeated Alabama a team that had spent many weeks at the top of the BCS standings. Let the BCS hating begin! The Sugar Bowl led Fox to victory by a wide margin.

A few notes on the numbers: they are preliminary numbers and always subject to change. They are even more subject to change when a live sporting event is involved and finally, the network totals in the table above for Fox do not match the detail below. The detail below measures the portion from 8:30pm-11pm and the table above likely only measures from 8pm-10pm, the typical prime-time broadcasting hours for Fox.

Full details:

 

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 NBC Deal or No Deal 6.99 1.4/4
  CBS Ghost Whisperer (R) 6.56 1.7/5
  ABC Wife Swap (R) 4.53 1.4/4
  CW Everybody Hates Chris (R) 1.83 0.6/2
         
8:30 FOX Sugar Bowl (Utah vs. Alabama) 8:30p-11p 12.57 4.0/11
  CW The Game (R) 1.47 0.5/2
         
9:00 CBS Ghost Whisperer (R) 7.21 1.7/5
  ABC Supernanny (R) 4.81 1.6/5
  NBC Lipstick Jungle 4.24 1.3/4
CW Everybody Hates Chris (R) 1.60 0.6/2
         
9:30 CW The Game (R) 1.54 0.5/2
         
10:00 CBS Numb3rs (R) 7.50 1.6/5
  ABC 20/20 6.64 2.2/6
  NBC Dateline (R) 4.84 1.3/3

Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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