‘Days of Our Lives’ is Daytime’s #1 series for the fourth quarter among women 18-34

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via press release:
DAYS OF OUR LIVES’ IS DAYTIME’S #1 SERIES FOR THE FOURTH QUARTER IN THE VALUABLE WOMEN 18-34 DEMO

‘DAYS’ MATCHES ITS YEAR-AGO RATINGS IN WOMEN 18-49 AND 18-34 AND DELIVERS AUDIENCE GAINS IN TOTAL VIEWERS, WORKING WOMEN 18-49 AND FEMALES 18-24, 12-24 AND 12-17

UNIVERSAL CITY, Calif. – January 5, 2009 – “Days of our Lives” has finished the fourth quarter of 2008 tied for #4 among network daytime series in the women 18-49 demographic, while ranking #1 outright in the valuable women 18-34 category, according to in-home viewing figures from Nielsen Media Research.

“Days” (1.4 rating, 8 share among women 18-49, 1.2/7 among women 18-34) equaled its ratings for the year-ago quarter among women 18-49 and women 18-34 and is up 5 percent in total viewers (with 2.8 million persons versus 2.7 million). “Days” also increased its audiences among working women 18-49 and females 18-24, 12-24 and 12-17 versus the year-ago quarter.

For the week of December 22-26, “Days” (1.3/7 among women 18-49, 1.1/7 among women 18-34) tied for #4 in the women 18-49 category and ranked #2 in the women 18-34 demo.

Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date and fourth-quarter figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

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