via press release:
'MEET THE PRESS' IS THE #1 SUNDAY MORNING PUBLIC AFFAIRS PROGRAM FOR 4TH QUARTER '08 – TOPPING ABC BY MORE THAN 1 MILLION, CBS BY 1.5 MILLION AND FOX BY MORE THAN 3 MILLION
FOR ITS 45TH CONSECUTIVE QUARTER WIN, THE PROGRAM POSTS ITS BEST FIRST PLACE ADVANTAGE FOR A 4th QUARTER IN TOTAL VIEWERS IN 4 YEARS AND ITS BEST 4Q DELIVERY IN 7 YEARS
YEAR-TO-YEAR, "MEET THE PRESS" WIDENS ITS ADVANTAGE OVER THE COMPETITION AND POSTS DOUBLE-DIGITS GAINS ACROSS THE BOARD
NEW YORK – January 5, 2009 – According to Nielsen Media Research data, "Meet the Press" was the most-watched Sunday morning public affairs program, winning its 45th consecutive quarter for 4Q'08 in total viewers and homes -- its best showing since at least 1980. For 4Q'08, the program was No. 1, averaging 4.595 million total viewers, +38 percent more (+1,260,000) than second place ABC's "This Week" 3.335 million, a +46 percent advantage (+1,449,000) over third place CBS' "Face the Nation" 3.146 million and a +206 percent lead (+3,093,000) over FOX News Sunday's 1.502 million. This was "Meet the Press'" best first place advantage for a 4th quarter in total viewers in four years (since 4Q'04) and its best delivery in seven years (since 4Q'01).
In homes nationally for 4Q'08, the NBC program placed first with a 3.3 rating and 9 share. ABC placed second with 2.4 rating and 7 share, CBS came in third with 2.2 rating and 6 share and FOX placed fourth with a 1.1 and 3 share. "Meet the Press" beat "This Week" by 38%, "Face the Nation" by 50% and FOX by 200%.
Among adults 25-54 for 4Q'08, the NBC Sunday morning show was No. 1 with a 1.3 rating. ABC and CBS tied in second with 0.9 and FOX came in last with a 0.5. In rating A25-54, "Meet the Press" topped ABC and CBS by +44% and FOX by 160%.
Year to year, "Meet the Press" posted double digit gains across the board and had the biggest gains among the Sunday public affairs shows in every category, widening its advantage over each of its competitors.
Tom Brokaw was interim moderator of "Meet the Press" from September 22, 2008 until December 7, 2008 during 4Q'08.
For the week ending Sunday, Dec. 28, the Gregory-moderated program averaged 4.060 million total viewers, outperforming CBS "Face the Nation's" 2.709 million by +50% (+1,351,000), ABC "This Week's" 2.637 million by +54% (+1,423,000) and FOX News Sunday's 1.307 million by +211% (+2,753,000). "Meet the Press" has now placed first in total viewers for 379 of the past 381 weeks (when everyone is in full coverage).
In Washington D.C., "Meet the Press" dominated with 111,000 viewers (4.0/11 HH) -- a +236 percent advantage over ABC's 33,000 (1.2/3), a +192 percent lead over CBS's 38,000 (1.5/4), and +71% more than FOX's 65,000 viewers (2.2/6).
In homes nationally, "Meet the Press" came in first with a 2.8 rating and 8 share, CBS came in second with 2.0 rating and 6 share, ABC came in third with a 1.9 rating and 6 share and FOX placed last with 1.0 rating and 3 share. The NBC program has now placed first in households for 116 straight weeks and 476 of the past 477 weeks (when everyone is at full coverage). In adults 25-54, "Meet the Press" had a 1.1 rating, outperforming CBS by +38% (+3 tenths), ABC by +57% (+4 tenths) and FOX News Sunday by +175% (+7 tenths).
Among the competition, "Meet the Press" has shown the biggest growth versus last season in homes, total viewers, rating adults 18-49, and rating women/adults 25-54, widening its advantage over the competition in each category. The program is up double digits across the board season-to-date as well as in total viewers and other key demographics compared to the same week last season.
The guests on December 28 were Israel's Foreign Minister, Tzipi Livni, and President-elect Obama's chief campaign strategist and senior adviser, David Axelrod. The roundtable featured National Review's Rich Lowry, Vanity Fair's Todd Purdum, Washington Post's Michelle Singletary & Newsweek's Richard Wolffe.
On its digital platforms, "Meet the Press" generated more than 370,000 online video streams from December 28, 2008 through January 3, 2009. Traffic to www.mtp.msnbc.com was at more than 984,000 page views for that same time period. The "Meet the Press" video podcast (available at www.mtp.msnbc.com) remains the top ranked network Sunday Morning program podcast on iTunes for one year running.