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Sunday Ratings: Eagles/Vikings Big Early, ABC & Desperate Housewives Win Late

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January 5th, 2009

Scoreboard FOX CBS ABC NBC Uni CW
Total Viewers (million) 12.196 11.285 10.390 8.045 2.261 1.145
Rating/Share: Adults 18-49 4.6/11 2.3/6 3.5/9 2.7/7 0.8/2 0.3/1
Rating/Share: Adults 18-34 3.9/11 1.5/4 2.7/8 2.3/6 0.9/2 0.2/1

The NFL Wildcard Game between the Eagles and Vikings and its postgame gave Fox a huge early push that allowed it to coast to overall victory on Sunday night in viewers and both the 18-49 and 18-34 age demos. But after 8pm Eastern, ABC was the clear demo winner with Extreme Makeover: Home Edition, Desperate Housewives and Brothers & Sisters sweeping the 18-49 demos and nearly doing so for the 18-34 demos (on a half hour basis).

Note that because of the live NFL game, all of these fast nationals numbers, but particularly Fox's, are subject to significant adjustment in the final numbers, see below for more explanation.

The debut of NBC's Superstars of Dance was credible, doing over a 3 rating for the 18-49 demo.

A variety of personal reasons have me rushed today, so no lengthy analysis, you can check out the Sunday, December 8 numbers for comparison.

Full details:

 


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
7:00 FOX NFL: Eagles/Vikings 26.996 10.0/26 8.5/26
  CBS 60 Minutes 11.708 1.9/5 0.9/3
  ABC America's Funniest Home Videos 6.235 1.7/4 1.2/3
  NBC Saturday Night Live Sports Extra 4.431 1.5/4 1.3/4
  UNI Hora Pico 2.502 0.9/2 0.9/3
  CW Jericho (repeat) 0.703 0.3/1 0.2/1
           
7:30 FOX NFL: Eagles/Vikings & Postgame 22.576 8.6/22 7.6/22
  CBS 60 Minutes 12.937 2.1/5 1.2/3
  ABC America's Funniest Home Videos 7.964 2.2/6 1.5/4
  NBC Saturday Night Live Sports Extra 4.531 1.9/5 1.6/5
  UNI Hora Pico 2.627 1.0/2 1.0/3
  CW Jericho (repeat) 0.829 0.3/1 0.2/1
           
8:00 CBS Million Dollar Password 10.437 1.9/5 1.4/4
  ABC Extreme Makeover: Home Edition 9.884 3.3/8 2.4/7
  FOX 24: Redemption (repeat) 8.285 3.1/8 2.5/7
  NBC Saturday Night Live Sports Extra 7.082 2.9/7 2.7/8
  UNI Hora Pico 2.855 1.1/3 1.2/3
  CW Trail of the Pink Panther (movie-repeat) 1.587 0.4/1 0.3/1
           
8:30 ABC Extreme Makeover: Home Edition 12.052 4.2/10 3.3/9
  CBS Million Dollar Password 10.412 1.9/5 1.3/4
  NBC Saturday Night Live Sports Extra 6.686 2.8/7 2.5/7
  FOX 24: Redemption (repeat) 5.769 2.1/5 1.8/5
  UNI Hora Pico 2.873 1.2/3 1.3/4
  CW Trail of the Pink Panther (movie-repeat) 1.448 0.4/1 0.3/1
           
9:00 ABC Desperate Housewives 14.432 5.2/12 4.2/11
  CBS Cold Case 12.382 2.7/6 1.8/5
  NBC Superstars of Dance 10.829 3.3/8 2.8/7
  FOX 24: Redemption (repeat) 4.940 1.8/4 1.6/4
  UNI Lucero de Mexico 1.917 0.7/2 0.7/2
  CW Trail of the Pink Panther (movie-repeat) 1.241 0.3/1 0.2/1
           
9:30 ABC Desperate Housewives 14.232 5.2/12 4.2/11
  CBS Cold Case 12.940 3.0/7 1.8/5
  NBC Superstars of Dance 10.672 3.2/7 2.7/7
  FOX 24: Redemption (repeat) 4.610 1.6/4 1.4/4
  UNI Lucero de Mexico 1.665 0.6/1 0.6/1
  CW Trail of the Pink Panther (movie-repeat) 1.059 0.2/1 0.1/1
           
10:00 NBC Superstars of Dance 10.314 3.0/7 2.6/7
  ABC Brothers & Sisters 9.751 3.5/9 2.8/7
  CBS The Unit 9.640 2.4/6 1.5/4
  UNI Lucero de Mexico 1.805 0.7/2 0.6/2
           
10:30 CBS The Unit 9.821 2.6/7 1.8/5
  NBC Superstars of Dance 9.813 2.8/7 2.4/7
  ABC Brothers & Sisters 8.569 2.9/8 2.3/7
  UNI Lucero de Mexico 1.844 0.7/2 0.6/2

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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