'The Early Show' Posts best fourth quarter in three years

Categories: Morning News TV Ratings,Network TV Press Releases

Written By

January 5th, 2009

via press release:

“THE EARLY SHOW” POSTS BEST FOURTH QUARTER DELIVERY IN THREE YEARS AND CUTS THE GAP WITH “GMA” BY MORE THAN HALF A MILLION VIEWERS

"THE EARLY SHOW" ADDS VIEWERS DURING FOURTH QUARTER,

WHILE "TODAY" AND "GMA" LOSE VIEWERS COMPARED

TO THE SAME PERIOD LAST YEAR

For the fourth quarter of 2008 (9/22/08-12/28/08), THE EARLY SHOW (2.92m) posted its best delivery among total viewers in three years (since 2.93m in 2005) and cut the gap with "GMA" by 578,000 viewers. The CBS broadcast is also in its closest competitive position to both "GMA" and "Today" in a decade in total viewers and the key news demographic of adults 25-54. During the fourth quarter, THE EARLY SHOW grew its audience, while NBC and ABC lost viewers, compared to the same period last year.

FOURTH QUARTER OF 2008 (MOST CURRENT):

Total Viewers '08 Total Viewers '07 Change

CBS 2,920,000 2,780,000 +5%

NBC 5,459,000 5,499,000 -1%

ABC 4,508,000 4,946,000 -9%

Households '08 Households '07 Change

CBS 2.2/8 2.2/8 n.c.

NBC 4.1/14 4.3/15 -5%

ABC 3.4/12 3.8/13 -11%

Adults 25-54 '08 Adults 25-54 '07 Change

CBS 1.0/7 1.0/7 n.c.

NBC 2.0/14 2.1/15 -5%

ABC 1.6/11 1.7/12 -6%

Women 25-54 '08 Women 25-54 '07 Change

CBS 1.3/8 1.2/8 +8%

NBC 2.6/16 2.8/16 -7%

ABC 2.2/13 2.4/14 -8%

Women 18-49 '08 Women 18-49 '07 Change

CBS 0.9/6 0.9/6 n.c.

NBC 2.1/15 2.2/15 -5%

ABC 1.6/11 1.8/13 -11%

 
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