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Monday Ratings: Fox wins with Fiesta, ABC wins with women

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January 7th, 2009

Scoreboard FOX CBS ABC NBC Uni CW
Total Viewers (million) 15.80 9.19 8.34 8.16 4.18 2.79
rating/Share: Adults 18-49 5.5/13 2.7/7 3.1/8 2.5/6 1.6/4 1.3/3
Rating/Share: Adults 18-34 4.7/13 1.7/5 3.0/8 2.1/6 1.8/5 1.7/4

The Fiesta Bowl led Fox to ratings victory on the first Monday of 2009 averaging 15.797 million between 8pm-11pm according to preliminary numbers. Though I typically don't care much about the bowl games outside of the BCS National Championship these days, last night's game featuring a last minute comeback by the Texas Longhorns to down the Buckeyes of THE Ohio State University was quite exciting. I'm no Texas fan, but I might loathe the "THE" in Ohio State University more than anything in sports so I was delighted with the outcome.

Things are getting back to normal after the holidays, but we're not quite there yet. CBS ran with repeats of its Monday comedy lineup and CSI: Miami and came in second place in viewers, but tied for last among 18-49 year olds and was last among 18-34 year olds.

Over on NBC the second night of Superstars of Dance held up pretty well. It averaged over 9 million viewers every half hour, but never reached a 3.0 rating among 18-49 year olds. Meanwhile a new cycle of The Bachelor debuted on ABC and while it averaged fewer viewers than Superstars of Dance, it had much more respectable demographic ratings, averaging over a 3.0 rating every half hour but the first. Meanwhile the battle between the new True Beauty on ABC and Momma's Boys on NBC wasn't close. Beauty cruised to victory with over 7.6 million viewers and 3.2/8 among 18-49 year olds, where Momma's Boys had a mere 2.0/5. ABC won the night with women 18-49 and 18-34 every half hour of the night.

Meanwhile on The CW (remember them? I guess the "The" in The CW isn't quite as annoying as THE Ohio State University, but...) there were new episodes of Gossip Girl and One Tree Hill. But I'm not sure its viewing audience was back in gear yet after the holidays, both shows averaged under 3 million viewers.

Gossip Girl's woes seem to be the result of the return of The Secret Life of the American Teenager on ABC Family. It handily bested Gossip Girl Monday at 8pm (note, the numbers cited in the link are final numbers, whereas the numbers below were preliminary overnight numbers).

Probably not such a useful comparison, but there isn't really any useful comparison so here's last Monday's overnight report.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 FOX Fiesta Bowl 13.68 4.4/11 3.6/10
NBC Superstars of Dance 9.33 2.6/7 2.2/6
CBS The Big Bang Theory (R) 8.56 2.8/7 1.9/5
ABC The Bachelor (premiere) 8.07 2.7/7 2.7/7
UNI Cuidado con el Angel 4.55 1.8/5 1.8/5
CW Gossip Girl 3.04 1.4/4 1.8/5
8:30 FOX Fiesta Bowl 17.81 5.9/14 4.8/13
NBC Superstars of Dance 9.93 2.8/7 2.4/6
ABC The Bachelor (premiere) 8.59 3.0/7 2.9/8
CBS How I Met Your Mother (R) 7.23 2.6/6 1.9/5
UNI Cuidado con el Angel 4.69 1.8/4 2.1/5
CW Gossip Girl 2.85 1.3/3 1.8/5
9:00 FOX Fiesta Bowl 16.28 5.6/13 4.8/12
CBS Two and a Half Men (R) 11.48 3.5/8 2.2/6
NBC Superstars of Dance 9.44 2.7/6 2.2/6
ABC The Bachelor (premiere) 8.79 3.2/7 3.0/8
UNI Fuego en la Sangre 4.84 1.9/4 2.1/5
CW One Tree Hill 2.53 1.1/3 1.4/4
9:30 FOX Fiesta Bowl 16.46 5.8/14 5.2/13
NBC Superstars of Dance 9.65 2.8/7 2.2/6
ABC The Bachelor (premiere) 9.34 3.4/8 3.2/8
CBS Worst Week (R) 7.04 2.1/5 1.1/3
UNI Fuego en la Sangre 4.88 1.9/4 2.0/5
CW One Tree Hill 2.74 1.3/3 1.7/4
10:00 FOX Fiesta Bowl 15.50 5.5/14 4.8/13
CBS CSI: Miami (R) 10.31 2.6/6 1.5/4
ABC True Beauty 7.70 3.1/8 3.1/8
NBC Momma's Boys 5.53 2.1/5 1.9/5
UNI Cristina 3.55 1.4/3 1.4/4
10:30 FOX Fiesta Bowl 15.06 5.4/14 4.8/13
CBS CSI: Miami (R) 10.53 2.7/7 1.6/5
ABC True Beauty 7.58 3.2/8 3.1/9
NBC Momma's Boys 5.06 1.9/5 1.8/5
UNI Cristina 2.57 1.0/3 1.0/3

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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