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Tuesday Ratings: CBS Tops Viewers, NBC's Biggest Loser Weighty in the Demos

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January 7th, 2009

Scoreboard CBS NBC ABC FOX Uni CW
Total Viewers (million) 17.279 11.427 7.177 4.628 4.215 2.262
rating/Share: Adults 18-49 3.4/9 4.3/11 2.7/7 1.9/5 1.7/4 1.1/3
Rating/Share: Adults 18-34 1.9/5 3.5/10 2.4/7 1.6/4 1.8/5 1.5/4

CBS's viewership dominance on Tuesday was complete, its line up of NCIS, The Mentalist and Without a Trace topping every half hour for average viewers. But CBS dominated the aged, as NBC's season premiere of The Biggest Loser and a new episode of Law & Order: SVU went large with the youth, winning every half hour for both the 18-49 and 18-34 youth demos.

ABC's premiere of Homeland Security wasn't as bad as waiting in an airport security queue, but they likely hoped for better. The season premiere of Scrubs on its new network home was down from it's fall 2007 season premiere levels on NBC, but so is everything else this season.

Fox went with reruns and was an afterthought. The CW's 90210 and Privileged were down from their fall levels.

Full details:


Time Net Show Viewers Live+SD (000s) 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share
8:00 CBS NCIS 18,323 3.6 10 1.9 6
NBC Biggest Loser (season premiere) 10,330 3.7 10 2.8 8
ABC Homeland Security (premiere) 7,752 2.2 6 1.6 5
FOX House (repeat) 5,449 2.2 6 2.0 6
UNI Cuidado con el Angel 4,159 1.6 4 1.7 5
CW 90210 2,819 1.4 4 1.8 6
8:30 CBS NCIS 19,807 3.9 10 2.2 6
NBC Biggest Loser (season premiere) 11,385 4.2 11 3.3 9
ABC Homeland Security (premiere) 7,928 2.5 6 1.8 5
FOX House (repeat) 5,701 2.3 6 2.0 6
UNI Cuidado con el Angel 4,616 1.8 5 1.9 6
CW 90210 2,743 1.4 4 1.8 5
9:00 CBS The Mentalist 19,387 3.8 9 2.0 6
NBC Biggest Loser (season premiere) 12,716 4.9 12 3.8 11
ABC Scrubs (season premiere) 6,764 3.1 7 3.0 8
UNI Fuego en la Sangre 5,171 2.1 5 2.2 6
FOX Fringe (repeat) 3,880 1.5 4 1.2 3
CW Privileged 1,774 0.8 2 1.1 3
9:00 CBS The Mentalist 19,734 4.0 10 2.2 6
NBC Biggest Loser (season premiere) 12,835 5.0 12 4.0 11
ABC Scrubs (season premiere) 6,640 3.2 8 3.4 9
UNI Fuego en la Sangre 5,146 2.1 5 2.2 6
FOX Fringe (repeat) 3,482 1.4 3 1.1 3
CW Privileged 1,711 0.8 2 1.1 3
10:00 CBS Without a Trace 13,554 2.7 7 1.6 4
NBC Law & Order: SVU 10,383 3.8 10 3.3 9
ABC Primetime (premiere) 7,296 2.9 7 2.5 7
UNI Aqui y Ahora 2,099 0.8 2 0.9 2
10:30 CBS Without a Trace 12,867 2.6 7 1.6 5
NBC Law & Order: SVU 10,915 4.0 11 3.5 10
ABC Primetime (premiere) 6,685 2.5 7 2.0 6
UNI Aqui y Ahora 1,906 0.7 2 0.8 2

Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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