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Univision #1 Network in America In Overall Prime On Two Nights Among Adults 18-34

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Written By

January 8th, 2009

via Univision press release:

NTI Broadcast Prime Highlights Week of 12/29/08

Univision was the #1 network in America in overall prime on Monday (1.3 million) and Tuesday (1.2 million) nights among all Adults 18-34, regardless of language.

Univision’s “Fuego en la Sangre” (Burning for Revenge) was the #1 primetime program on Monday and Tuesday night among Adults 18-34. Additionally, Univision had the Top 2 prime programs on Tuesday night.

Univision had 6 of the Top 30 primetime programs of the week among Adults 18-34.

Univision was the #4 primetime network in the country for the entire week among Adults 18-34 (986,000), beating CBS by +20%.

Univision out-delivered ABC, CBS, NBC, or FOX on 6 out of 7 nights among Adults 18-34 and on 4 out of 7 nights among Adults 18-49.

Among all Adults 18-34, Univision ranked #1, #2 or #3 on 6 nights (Monday-Saturday) out-delivering ABC, CBS, NBC or FOX in primetime last week.

Univision’s primetime deliveries garnered the network the #3 position on Monday (2.4 million) and ranked #4 on Tuesday (2.3 million), Friday (2.2 million) and Saturday (1.3 million) nights among all Adults 18-49.

Univision was the #2 ranked network in the M-F/8-9pm hour among Adults 18-34 (1.2 million) and ranked #3 among Teens 12-17 (248,000), thanks to “Cuidado Con El Angel” (Don’t mess with the Angel) and various Holiday specials.

Univision was the #2 ranked network in the M-F/9-10pm time period among Adults 18-34 (1.3 million) and Teens 12-17 (283,000), thanks to “Fuego en la Sangre” (Burning for Revenge) and various New Year’s Eve & New Year’s Day specials.

“Sabado Gigante” helped Univision rank #3 in the Saturday 8-11pm time period among Adults 18-34 (723,000) and Kids 2-11 (366,000).

Univision was the #5 network in the country for the entire week in overall prime among all Adults 18-49 (1.8 million), Persons 2+ (3.5 million), Teens 12-17(219,000) and Households (2.0 million).

Univision delivered +141% more Teens 12-17 than the CW in overall prime the first week of 2009.

For the 4th consecutive week, Univision captured the #1 network ranking in primetime among Kids 2-11 (545,000).

NTI Broadcast Prime Network Rankers for 12/29/08 through 1/4/09

P18-34

P18-34

P18-34

P18-49

P18-49

P18-49

P12-17

P12-17

P12-17

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

NBC

2.3

7

1590

1

NBC

2.9

8

3848

1

FOX

1.5

6

371

2

FOX

2.3

7

1577

2

FOX

2.8

8

3747

2

NBC

1.2

4

290

3

ABC

1.7

5

1174

3

ABC

2.1

6

2767

3

ABC

1

4

246

4

UNI

1.4

5

986

4

CBS

2

5

2579

4

CBS

0.9

3

228

5

CBS

1.2

4

821

5

UNI

1.3

4

1767

5

UNI

0.9

3

219

6

TEL

0.6

2

379

6

TEL

0.5

1

624

6

CW

0.4

1

91

7

CW

0.4

1

304

7

CW

0.4

1

594

7

TEL

0.3

1

66

8

TF

0.3

1

234

8

TF

0.3

1

397

8

TF

0.1

0

31

9

AZA

0.1

0

37

9

AZA

0.1

0

74

9

AZA

0

0

5

P2-11

P2-11

P2-11

HHLD

HHLD

HHLD

P2+

P2+

P2+

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

UNI

1.3

5

545

1

NBC

5.7

10

6488

1

NBC

3.2

8

9353

2

ABC

1.3

5

541

2

CBS

5.3

9

6034

2

FOX

3

8

8746

3

FOX

1.1

4

440

3

FOX

5.2

9

5939

3

CBS

2.9

7

8389

4

NBC

1

4

412

4

ABC

3.9

6

4418

4

ABC

2.2

6

6455

5

CBS

0.6

2

245

5

UNI

1.7

3

1950

5

UNI

1.2

3

3531

6

TEL

0.4

2

176

6

CW

0.8

1

952

6

CW

0.4

1

1271

7

TF

0.3

1

118

7

TEL

0.5

1

615

7

TEL

0.4

1

1133

8

CW

0.2

1

101

8

TF

0.4

1

413

8

TF

0.3

1

733

9

AZA

0

0

13

9

AZA

0.1

0

90

9

AZA

0

0

125

 
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