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Weekly DVR Data is Back! Heroes Has Most DVR Viewers & Greatest Share Of Viewing By DVR

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January 8th, 2009

Our regular weekly DVR viewing feature that was on hiatus for lack of data is back! For the week of December 15-21, NBC's Heroes had both the largest audience via DVR viewing with 4.239 million viewers via DVRs and the highest share of it's overall viewing by DVR with 31.6% of all viewing by DVR.

CBS's The Mentalist was second with a DVR viewing audience of 2.707 million. Rounding out the top ten for the largest DVR audiences were NCIS, Criminal Minds, Two and a Half Men, CSI: Miami, How I Met Your Mother, Private Practice, CSI:NY and Chuck.

Rounding out the top 10 for highest share of total audience viewing via DVR viewing were Terminator: Sarah Connor Chronicles, Prison Break, Private Practice, Life, Chuck, My Own Worst Enemy, Dirty Sexy Money, Pushing Daisies and Eli Stone.

Those of you interested in DVR viewing numbers might enjoy Doing My Part To Combat DVR Misinformation.

Largest DVR Audiences for Broadcast TV Shows, December 15-21, 2008:


Rank Programs Net  Persons Live+7 (000s)  Persons Live+SD (000s)  Persons Live (000s)  Same Day DVR Viewers (000s)  Live+7 DVR Viewers (000s)  % of All Viewing By DVR % of DVR Viewing On Airdate
1 HEROES NBC  9,668  7,866  6,614  1,252  3,054 31.6% 41.0%
2 Mentalist, THE CBS  20,882  19,314  18,175  1,139  2,707 13.0% 42.1%
3 NCIS CBS  21,327  19,937  18,701  1,236  2,626 12.3% 47.1%
4 Criminal Minds CBS  16,717  15,160  14,235  925  2,482 14.8% 37.3%
5 Two and a Half Men CBS  19,120  17,915  16,756  1,159  2,364 12.4% 49.0%
6 CSI: MIAMI CBS  15,899  14,560  13,997  563  1,902 12.0% 29.6%
7 How I Met Your Mother CBS  12,184  11,371  10,387  984  1,797 14.7% 54.8%
8 Private Practice ABC  7,780  6,610  6,077  533  1,703 21.9% 31.3%
9 CSI: NY CBS  14,602  13,377  12,900  477  1,702 11.7% 28.0%
10 CHUCK NBC  8,511  7,661  6,850  811  1,661 19.5% 48.8%
11 NUMB3RS CBS  10,334  9,179  8,689  490  1,645 15.9% 29.8%
12 Big Bang Theory, THE CBS  11,835  11,220  10,200  1,020  1,635 13.8% 62.4%
13 GHOST WHISPERER CBS  10,950  10,181  9,405  776  1,545 14.1% 50.2%
14 UNIT, THE CBS  9,323  8,244  7,843  401  1,480 15.9% 27.1%
15 WITHOUT A TRACE CBS  15,523  14,475  14,062  413  1,461 9.4% 28.3%
16 TERMINATOR: SRH CNR CHRON FOX  5,846  5,070  4,487  583  1,359 23.2% 42.9%
17 PRISON BREAK FOX  6,155  5,368  4,803  565  1,352 22.0% 41.8%
18 LIFE NBC  6,060  5,216  4,745  471  1,315 21.7% 35.8%
19 Biggest Loser 6 NBC  12,240  11,832  10,954  878  1,286 10.5% 68.3%
20 COLD CASE CBS  12,674  12,005  11,509  496  1,165 9.2% 42.6%

The largest DVR audience size table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows at any time on their digital video recorders (DVRs)

Greatest % Of DVR Viewing for Broadcast TV Shows:


Rank Programs Net  Persons Live+7 (000s)  Persons Live+SD (000s)  Persons Live (000s)  Same Day DVR Viewers (000s)  Live+7 DVR Viewers (000s)  % of All Viewing By DVR % of DVR Viewing On Airdate
1 HEROES NBC  9,668  7,866  6,614  1,252  3,054 31.6% 41.0%
2 TERMINATOR: SRH CNR CHRON FOX  5,846  5,070  4,487  583  1,359 23.2% 42.9%
3 PRISON BREAK FOX  6,155  5,368  4,803  565  1,352 22.0% 41.8%
4 Private Practice ABC  7,780  6,610  6,077  533  1,703 21.9% 31.3%
5 LIFE NBC  6,060  5,216  4,745  471  1,315 21.7% 35.8%
6 CHUCK NBC  8,511  7,661  6,850  811  1,661 19.5% 48.8%
7 MY OWN WORST ENEMY NBC  4,528  3,922  3,670  252  858 18.9% 29.4%
8 DIRTY SEXY MONEY ABC  5,894  5,129  4,780  349  1,114 18.9% 31.3%
9 PUSHING DAISIES ABC  5,290  4,674  4,323  351  967 18.3% 36.3%
10 ELI STONE ABC  5,964  5,151  4,874  277  1,090 18.3% 25.4%
11 NUMB3RS CBS  10,334  9,179  8,689  490  1,645 15.9% 29.8%
12 UNIT, THE CBS  9,323  8,244  7,843  401  1,480 15.9% 27.1%
13 Criminal Minds CBS  16,717  15,160  14,235  925  2,482 14.8% 37.3%
14 How I Met Your Mother CBS  12,184  11,371  10,387  984  1,797 14.7% 54.8%
15 GHOST WHISPERER CBS  10,950  10,181  9,405  776  1,545 14.1% 50.2%
16 Big Bang Theory, THE CBS  11,835  11,220  10,200  1,020  1,635 13.8% 62.4%
17 CRUSOE NBC  2,637  2,399  2,281  118  356 13.5% 33.1%
18 STYLISTA CW  1,525  1,396  1,323  73  202 13.2% 36.1%
19 MUPPETS XMAS LTR TO SANTA(S) NBC  8,304  7,466  7,217  249  1,087 13.1% 22.9%
20 Mentalist, THE CBS  20,882  19,314  18,175  1,139  2,707 13.0% 42.1%

The % of Total viewing by DVR table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % of viewing by DVR in their Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

DVR (Time-shifted) Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

Same Day DVR Viewers - How many people watched the show on their DVRs prior to 3AM the day following the airdate,

Live+7 DVR Viewers - How many people watched the show on their DVRs within 7 days following the airdate

 % of All Viewing By DVR - Of the total viewing of that particular episode, what percentage was done via DVR.

% of DVR Viewing On Airdate - Of the DVR viewing of that particular episode, what percentage was done prior to 3AM the day following the airdate.

Nielsen TV Ratings Data:©2008 The Nielsen Company. All Rights Reserved.

 
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