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Final ratings for ABC's New Year's Eve programming

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January 9th, 2009

via ABC press release:

January 9, 2009

Fringe Ratings Report: ABC Late-Night Programming

New Year's Eve: December 31, 2008 - January 1, 2009

"Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2009 - Part 1" Outperforms its Combined Network Competition in Viewers and Young Adults

The ABC New Year's Bash Tops Every Other Primetime Entertainment TV Program During the Week by Wide Margins in Total Viewers and Adults 18-49

"Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2009 - Part 1" Draws its Biggest Adults 18-49 Audience in 3 Years and Top Adults 18-34 in 5 Years

"Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2009 - Part 2" Delivers its Largest Audience in 6 Years and Best Adults 18-49 in 4 Years

"Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2009 - Part 1" (11:30 p.m. -12:33 a.m.):

ABC's annual broadcast of "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2009 - Part 1" attracted an average audience of 17.61 million Total Viewers and 8.49 million Adults 18-49 (6.4/22).

  • Versus other network New Year's Eve specials, "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2009 - Part 1" outdelivered the combined audiences of NBC's "New Year's Eve w/Carson Daly" and Fox's "New Year's Eve - Times Square ‘08" by 19% in Total Viewers (17.61 million vs. 14.74 million - NBC and Fox combined) and by 20% among Adults 18-49 (8.49 million vs. 7.09 million).
  • Compared to all entertainment programs for the week, including primetime (week of December 29, 2008), "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2009 - Part 1" ranked No. 1 in both Total Viewers and Adults 18-49.
  • "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2009 - Part 1" was up over the previous year among Adults 18-49 by 4% (8.49 million vs. 8.20 million), drawing its largest Adults 18-49 audience in 3 years - since 2005. In addition, the ABC New Year's Bash was up by 20% in Adults 18-34 viewers (3.59 million vs. 3.00 million), logging its best performance in 5 years - since 2003.
  • The top New Year's Eve program on cable, "CNN New Year's Eve Live" (2.31 million viewers and 1.01 million Adults 18-49 from 11:00 p.m. -1:00 a.m.) drew just a small fraction of the audience of "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2009 - Part 1."

"Dick Clark's New Year's Rockin' Eve with Ryan Seacrest - Part 2" (1:08-2:05 a.m.):

Despite the late time period, the second segment of "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest - Part 2" attracted 5.42 million Total Viewers on average and 2.89 million Adults 18-49. The segment was up by nearly 1.0 million viewers and by 22% among Adult 18-49 viewers over the

previous year (Last year = 4.43 million viewers and 2.36 million).  In fact, the second segment posted it largest audience in 6 years and biggest Adults 18-49 audience in 4 years - since 2002 and 2004, respectively.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 12/31/08.

 
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