Jay Leno and Conan win late-night ratings for week ending 1/2/09

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Via NBC press release:

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UNIVERSAL CITY, Calif. ? January 9, 2009 ? NBC’s late-night champs have won the week of December 29-January 2 over all cable and broadcast competition, with “The Tonight Show with Jay Leno” taking the 11:35 p.m. ET hour over CBS’s “Late Show with David Letterman” by a 21 percent margin in 18-49 viewers and “Late Night with Conan O’Brien” beating CBS’s “Late Late Show with Craig Ferguson” at 12:35 a.m. by 17 percent. No Wednesday through Friday results are included in these weekly averages due to the New Year’s holiday.

Jay and Conan were especially dominant in the younger half of the target 18-49 demo, with Jay outscoring Letterman for the week by a 51 percent advantage among adults 18-34 and Conan besting Ferguson by 65 percent. Conan also out-delivered Letterman in the valuable 18-34 category (439,000 vs. 425,000) despite Conan’s later start time.

Season to date, “Tonight” is delivering a 19 percent margin of victory over “Late Show” in adult 18-49 viewers and a 26 percent advantage in total viewers, while Conan’s leads over Ferguson are 26 percent in 18-49 and 4 percent in total viewers. Both Jay and Conan pull away among younger adults, with Jay leading the season by a 38 percent margin among adult 18-34 viewers and Conan winning by 62 percent.

For the week of December 29-January 2, Jay’s average 1.566 million adults 18-49 topped the 1.295 million of Letterman; in total viewers, Jay’s audience of 4.665 million persons beat Letterman’s 3.698 million; and in adults 18-34, Jay’s 643,000 out-delivered Letterman’s 425,000. At 12:35 a.m. ET, Conan’s 894,000 adults 18-49 for the week out-delivered Ferguson’s 762,000; in total viewers, Conan’s 1.865 million beat Ferguson’s 1.826 million; and in adults 18-34, Conan’s 439,000 topped Ferguson’s 266,000.

WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of December 29-January 2. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m. ET
NBC “Tonight,” 1.2 rating, 5 share (in encore telecasts)*
CBS “Late Show,” 1.0/4 (in encore telecasts)*
ABC “Nightline,” 0.8/3*

12:05 a.m. ET
ABC “Kimmel,” 0.4/2 (in encore telecasts)*

12:35 a.m. ET
NBC “Late Night,” 0.7/4 (in encore telecasts)*
CBS “Late Late Show,” 0.6/3 (in encore telecasts)*

1:35 a.m. ET
NBC “Last Call,” 0.4/3 (in encore telecasts)*

TOTAL VIEWERS

11:35 p.m. ET
NBC “Tonight,” 4.7 million viewers (in encore telecasts)*
CBS “Late Show,” 3.7 million viewers (in encore telecasts)*
ABC “Nightline,” 3.3 million viewers*

12:05 a.m. ET
ABC “Kimmel,” 1.4 million viewers (in encore telecasts)*

12:35 a.m. ET
NBC “Late Night,” 1.9 million viewers (in encore telecasts)*
CBS “Late Late Show,” 1.8 million viewers (in encore telecasts)*

1:35 a.m. ET
NBC “Last Call,” 1.0 million viewers (in encore telecasts)*

* All Wednesday through Friday results are excluded from these averages due to the New Year’s holiday.

SEASON TO DATE

ADULTS 18-49

11:35 p.m. ET
NBC “Tonight,” 1.3/5
CBS “Late Show,” 1.1/5
ABC “Nightline,” 1.1/4

12:05 a.m. ET
ABC “Kimmel,” 0.6/3

12:35 a.m. ET
NBC “Late Night,” 0.8/4
CBS “Late Late Show,” 0.6/3

1:35 a.m. ET
NBC “Last Call,” 0.5/3

TOTAL VIEWERS

11:35 p.m. ET
NBC “Tonight,” 5.0 million viewers
CBS “Late Show,” 4.0 million viewers
ABC “Nightline,” 3.9 million viewers

12:05 a.m. ET
ABC “Kimmel,” 1.8 million viewers

12:35 a.m. ET
NBC “Late Night,” 2.0 million viewers
CBS “Late Late Show,” 1.9 million viewers

1:35 a.m. ET
NBC “Last Call,” 1.2 million viewers

SELECTED CABLE RESULTS, WEEK OF DECEMBER 29 ? JANUARY 2

NATIONAL ADULT 18-49 RATING

Comedy Central, 11 p.m. ET, “The Daily Show,” preempted
Comedy Central, 11:30 p.m. ET, “The Colbert Report,” preempted

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.6
Adult Swim, 12:30-1:30 a.m. ET, 0.3

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11 p.m. ET, “The Daily Show,” preempted
Comedy Central, 11:30 p.m. ET, “The Colbert Report,” preempted

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.7 million
Adult Swim, 12:30-1:30 a.m. ET, 1.0 million

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