NBC’s ‘New Year’s Eve with Carson Daly’ scores best-yet numbers

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via NBC press release:

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‘NBC’S NEW YEAR’S EVE WITH CARSON DALY’ SCORES BEST-YET NUMBERS

THE ANNUAL SPECIAL DELIVERS ITS FOURTH STRAIGHT YEAR OF GAINS, INCREASING VS. LAST YEAR BY 7 PERCENT IN 18-49

IT’S THE BIGGEST INCREASE AMONG THE NEW YEAR’S EVE MIDNIGHT SPECIALS ON THE BROADCAST NETS

UNIVERSAL CITY, Calif. ? January 9, 2009 ? “NBC’s New Year’s Eve With Carson Daly” has scored its biggest ratings results to date, topping its four prior telecasts in adult 18-49 rating and total-viewer average, according to “live plus same day” in-home viewing figures from Nielsen Media Research.

On New Year’s Eve from 11:30 p.m.-12:30 a.m. ET, “NBC’s New Year’s Eve With Carson Daly” delivered a 3.0 rating, 10 share in adults 18-49 and 8.6 million viewers overall, beating its previous best results established one year earlier by 7 percent in 18-49 and 8 percent in total viewers. This year’s edition was also telecast on MSNBC and CNBC and amassed a combined 3.3 rating in adults 18-49 on NBC and the two cable networks.

Only five non-sports primetime telecasts on any network last week earned a higher rating than NBC’s 3.0 for “New Year’s Eve With Carson Daly” — ABC’s “Desperate Housewives” and “Extreme Makeover: Home Edition,” CBS’s “Two and a Half Men” encore, ABC’s “Brothers & Sisters” and NBC’s “Superstars of Dance.”

This year’s “NBC’s New Year’s Eve With Carson Daly” outscored the Fox New Year’s Eve special (2.4/8 in 18-49, 6.1 million viewers overall from 11 p.m.-12:30 a.m. ET) in 18-49 and total viewers for a fourth year in a row.

“NBC’s New Year’s Eve With Carson Daly” started as a primetime special on December 31, 2004 (1.7 rating in adults 18-49, 4.5 million viewers overall from 10-11 p.m. ET) and has steadily grown since then, switching to start times at roughly 11:30, earning a 2.5 rating in 18-49 and 7.3 million viewers overall in 2005, a 2.6 rating and 7.5 million viewers in 2006 and a 2.8 rating and 8.0 million viewers in 2007. This year’s coverage included a 10-11 p.m. segment that averaged a 1.2/4 in 18-49 and 3.9 million viewers overall.

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