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Sunday Ratings: Globes Less Golden; 24 Opens Lower; Steelers Win At Home For CBS

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January 12th, 2009

Scoreboard CBS NBC ABC FOX Uni CW
Total Viewers (million) 17.023 12.875 10.334 9.637 2.777 1.173
rating/Share: Adults 18-49 4.9/12 4.1/10 3.5/9 3.4/8 1.1/3 0.4/1
Rating/Share: Adults 18-34 3.5/9 3.5/9 3.1/8 2.9/9 1.2/3 0.5/1

While down 26% from it's 2007 numbers, the 66th Golden Globes on NBC was #1 for viewers from 8:30-11pm Sunday night (and, coincidentally, NBC's 30 Rock was the only broadcast TV show to win an award, it took 3), but the Steelers/Chargers NFL Divisonal Game overrun was enough to give the viewership and the adults 18-49 win to CBS. CBS and NBC tied in the 18-34 demo for the night.

The NFL Divisonal Game in which the Steelers became the only home team to win all weekend was the dominant show early and the vagaries of the fast affiliate ratings boosted the first half hour of 60 Minutes as well.

The season premiere of Fox's 24, gone since early 2007, was down ~30% from the 2007 season premiere. It was competitive in the adults 18-49 and 18-34 demos, but but its best showing was 2nd place from 8-8:30. It will be interesting to see its numbers on Monday night vs. its regular competition.

While winning both demos for its hour, with the Globes likely draining female viewers, Desperate Housewives was down 12% from its seasonal average matching its lowest rating ever for an original episode.

Note that because of the NFL game these fast affiliate ratings, particularly CBS's, are likely to be significantly adjusted in the final results, see explanation below, so its hard to comment intelligently on the CBS show numbers until the finals are available.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share
7:00 CBS NFL: Steelers/Chargers 30,773 10.5 28 8.1 24
ABC America's Funniest Home Videos 7,486 1.9 5 1.3 4
NBC Red Carpet Special 7,042 1.5 4 1.2 4
FOX Simpsons (repeat) 3,084 1.3 4 1.5 5
UNI Hora Pico 2,220 0.9 2 1.0 3
CW Jericho (repeat) 821 0.3 1 0.3 1
7:30 CBS NFL: Steelers/Chargers 28,558 9.6 24 7.2 21
ABC America's Funniest Home Videos 8,969 2.4 6 1.7 5
NBC Red Carpet Special 8,316 2.0 5 1.6 5
FOX Simpsons (repeat) 4,670 1.9 5 2.2 6
UNI Hora Pico 2,665 1.1 3 1.1 3
CW Jericho (repeat) 732 0.2 1 0.2 1
8:00 CBS 60 Minutes 17,119 4.7 11 3.2 9
NBC 66th Golden Globes 14,109 4.4 10 3.9 11
FOX 24 (season premiere) 12,845 4.4 10 3.8 10
ABC Extreme Makeover: Home Edition 9,601 3.1 7 2.7 7
UNI Duro Peguro Seguro (movie) 3,108 1.2 3 1.3 4
CW Carrie (movie-repeat) 1,101 0.4 1 0.4 1
8:30 NBC 66th Golden Globes 15,185 4.9 11 4.2 11
CBS 60 Minutes 14,188 3.3 8 2.0 5
FOX 24 (season premiere) 12,260 4.1 9 3.4 9
ABC Extreme Makeover: Home Edition 10,969 3.8 9 3.3 9
UNI Duro Peguro Seguro (movie) 3,279 1.3 3 1.4 4
CW Carrie (movie-repeat) 1,202 0.5 1 0.6 1
9:00 NBC 66th Golden Globes 14,221 4.6 10 3.9 10
ABC Desperate Housewives 13,832 5.2 12 4.8 12
CBS Cold Case 12,785 3.0 7 2.0 5
FOX 24 (season premiere) 12,685 4.2 9 3.4 9
UNI Duro Peguro Seguro (movie) 3,225 1.3 3 1.4 3
CW Carrie (movie-repeat) 1,450 0.6 1 0.7 2
9:30 NBC 66th Golden Globes 14,356 4.8 11 4.1 10
ABC Desperate Housewives 13,678 5.2 12 4.9 12
FOX 24 (season premiere) 12,281 4.2 9 3.4 8
CBS Cold Case 11,958 3.0 7 2.1 5
UNI Duro Peguro Seguro (movie) 3,281 1.3 3 1.4 3
CW Carrie (movie-repeat) 1,732 0.7 2 0.8 2
10:00 NBC 66th Golden Globes 15,405 5.3 12 4.5 12
CBS The Unit 11,044 2.8 7 2.0 5
ABC Brothers & Sisters 9,433 3.6 9 3.2 8
UNI Quien Tiene la Razon 2,405 0.9 2 1.0 3
10:30 NBC 66th Golden Globes 14,368 4.9 13 4.2 12
CBS The Unit 9,762 2.5 7 1.7 5
ABC Brothers & Sisters 8,706 3.2 8 2.7 7
UNI Quien Tiene la Razon 2,034 0.7 2 0.7 2

Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.

 
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