via Disney Channel press release
January 13, 2009
Weekly Ratings Highlights for January 5-11, 2009
Final National Ratings
The Week’s No. 1 Cable Net in Prime, Disney Channel This Week Marks its
197th Straight Week at No. 1 in Kids 6-11 and its 193rd in Tweens 9-14
Disney Channel is the Week’s No. 2 Cable Network in Prime in Total Viewers
In Tweens 9-14, Disney Channel Owns 2 of the Week’s Top 3 TV Programs,
and 3 of the Top 5 Among All Cable Shows with “Hannah Montana,”
“The Suite Life on Deck” and “Wizards of Waverly Place”
In Kids 6-11, Disney Channel Delivers 2 of the Week’s Top 4 Live-Action
TV Series with “Hannah Montana” and “The Suite Life on Deck”
For the 12th Week Running, Playhouse Disney’s “Mickey Mouse Clubhouse”
Places Among the Week’s Top 10 TV Series in Target Kids 2-5 Demo
Disney Channel
- Disney Channel netted its 197th consecutive win as cable’s No. 1 network in Prime in Kids 6-11 (862,000/3.5 rating), with the streak at 193 weeks running in Tweens 9-14 (686,000/2.8 rating).
- Disney Channel ranked as cable’s No. 2 network in Prime in Total Viewers (2.1 million).
- In Tweens 9-14, Disney Channel aired 2 of the week’s Top 3 TV programs, and 3 of the Top 5 among all cable programs: “Hannah Montana” (No. 2 – 796,000/3.3 rating), “The Suite Life on Deck” (No. 3 – 753,000/3.1 rating) and “Wizards of Waverly Place” (No. 5 – 654,000/2.7 rating).
- In Kids 6-11, Disney Channel was home to 2 of the week’s Top 4 live-action TV series with “Hannah Montana” (No. 2 – 994,000/4.1 rating) and “The Suite Life on Deck” (No. 4 – 857,000/3.5 rating).
- For the 12th straight week, Playhouse Disney’s “Mickey Mouse Clubhouse” ranked among the week’s Top 10 TV shows in key preschoolers 2-5 (No. 8 - 667,000/4.1 rating).
Source: Nielsen Media Research (National Ratings, Preliminary, Live + Same Day, 1/5/09-1/11/09). Rankings based on 000s, then US rating.
