‘NBC Nightly News with Brian Williams’ Wins the Week Drawing Nearly 10 Million Total Viewers

via press release:

NEW YORK – January 13, 2009 – According to Nielsen Media Research data, “NBC Nightly News with Brian Williams” was the most-watched network evening newscast, winning the week of January 5 – 11, 2009. It was a strong week for the newscast as it averaged nearly ten million total viewers (9.903 million), an impressive +844K more than ABC “World News'” 9.059 million, and +2.620 million more than CBS “Evening News'” 7.283 million. Season-to-date, “Nightly” leads “World News” by +519,000 viewers.

“Nightly” has won for 13 consecutive weeks in total viewers, and for seven straight weeks in A25-54. “Nightly” has delivered over nine million total viewers for each of the last ten weeks.

Among the key demographic adults 25-54, “Nightly News” won posting a 2.5 rating, ahead of ABC’s 2.3 rating, CBS followed with a 1.7 rating. Nightly led World News by +279,000 A25-54 viewers for the week. Season-to-date, “Nightly” leads World News by +182,000 A25-54 viewers.

In homes, “Nightly News” also led the pack with a 6.5 rating and a 12 share. In second place ABC drew a 6.0/11, and CBS posted a 4.9/9.

On its digital platforms, “NBC Nightly News with Brian Williams” continued its strong performance with more than 3.4 million online streams for the week ending January 10, 2009.

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