NCAA College Football Bowl Game Ratings, 2008-9

Categories: TV Ratings Reference,TV Sports Ratings & News

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January 13th, 2009

Here are the final 2008-9 TV viewership numbers for the NCAA College Football Bowl Games (in the Football Bowl Subdivision). Big winners this year should come as no surprise, the BCS National Championship at 26.767 million, and the Rose Bowl at 20.603 million. The 3 bowls on December 27 (Meineke Car Care, Champs Sports, Emerald) did surprise me. I wouldn't have guessed that any December 27 bowls would outdraw two or three of the New Year's Day bowls. And while I'm about as far from a Notre Dame fan as you can find, it's impressive that they drew 4.4 million on Christmas Eve

ESPN has largely taken over the college football business, and starting in 2011 they will have the BCS Championship Game as well. The bowl craziness for ESPN makes a lot of business sense for them. Getting more than 2 million average viewers for any ESPN show (or 1 million for any ESPN2 show) is a big deal. Compare that to the results of this year's bowl games and you'll see why ESPN is such an enthusiastic bowl programmer.

NCAA College Football Bowl Game Ratings detail:


Bowl Game Teams/Score Date/Time Network Viewership Live+SD (million)
EagleBank Wake Forest 29, Navy 19 Dec. 20, 11 a.m. ESPN 2.875
New Mexico Colorado State 40, Fresno State 35 Dec. 20, 2:30 p.m. ESPN 3.432
magicJack St. Petersburg USF 41, Memphis 14 Dec. 20, 4:30 p.m. ESPN2 1.661
Pioneer Las Vegas Arizona 31, BYU 21 Dec. 20, 8 p.m. ESPN 3.389
R+L Carriers New Orleans Southern Miss 30, Troy 27 (OT) Dec. 21, 8:15 p.m. ESPN 1.115
Poinsettia TCU 17, Boise State 16 Dec. 23, 8 p.m. ESPN 5.061
Sheraton Hawaii Notre Dame 49, Hawaii 21 Dec. 24, 8 p.m. ESPN 4.413
Motor City Florida Atlantic 24, Central Mich. 21 Dec. 26, 7:30 p.m. ESPN 3.437
Meineke Car Care West Virginia 31, North Carolina 30 Dec. 27, 1 p.m. ESPN 5.881
Champs Sports Florida State 42, Wisconsin 13 Dec. 27, 4:30 p.m. ESPN 7.059
Emerald California 24, Miami 17 Dec. 27, 8 p.m. ESPN 6.508
Independence Louisiana Tech 17, Northern Illinois 10 Dec. 28, 8:15 p.m. ESPN 1.207
Papajohns.com Rutgers 29, NC State 23 Dec. 29, 3 p.m. ESPN 2.372
Valero Alamo Missouri 30, Northwestern 23 Dec. 29, 8 p.m. ESPN 6.076
Roady's Humanitarian Maryland 42, Nevada 35 Dec. 30, 4:30 p.m. ESPN 3.039
Pacific Life Holiday Oregon 42, Oklahoma State 31 Dec. 30, 8 p.m. ESPN 6.220
Texas Rice 38, Western Michigan 14 Dec. 30, 8 p.m. NFLN 0.186
Brut Sun Oregon State 3, Pittsburgh 0 Dec. 31, 2 p.m. CBS 3.475
Gaylord Hotels Music City Vanderbilt 16, Boston College 14 Dec. 31, 3:30 p.m. ESPN 3.646
Insight Kansas 42, Minnesota 21 Dec. 31, 5:30 p.m. NFLN 0.731
Chick-fil-A LSU 38, Georgia Tech 3 Dec. 31, 7:30 p.m. ESPN 5.635
Bell Helicopter Armed Forces Houston 34, Air Force 28 Dec. 31, Noon ESPN 2.050
Capital One Georgia 24, Michigan State 12 Jan. 1, 1 p.m. ABC 10.839
Konica Minolta Gator Nebraska 26, Clemson 21 Jan. 1, 1 p.m. CBS 6.603
Outback Iowa 31, South Carolina 10 Jan. 1, 11 a.m. ESPN 4.093
Rose USC 38, Penn State 24 Jan. 1, 4:30 p.m. ABC 20.603
FedEx Orange Virginia Tech 20, Cincinnati 7 Jan. 1, 8:30 p.m. FOX 9.319
AT&T Cotton Ole Miss 47, Texas Tech 34 Jan. 2, 2 p.m. FOX 6.407
AutoZone Liberty Kentucky 25, East Carolina 19 Jan. 2, 5 p.m. ESPN 3.607
Allstate Sugar Utah 31, Alabama 17 Jan. 2, 8 p.m. FOX 13.369
International Connecticut 38, Buffalo 20 Jan. 3, Noon ESPN2 2.670
Tostitos Fiesta Texas 24, Ohio State 21 Jan. 5, 8 p.m. FOX 17.056
GMAC Tulsa 45, Ball St. 13 Jan. 6, 8 p.m. ESPN 2.831
BCS National Championship Florida 24, Oklahoma 14 Jan. 8, 8 p.m. FOX 26.767

Nielsen TV Ratings Data: ©2008-9 The Nielsen Company. All Rights Reserved.

 
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