via ABC press release:
|Quick Take for Monday, January 12, 2009
(Fast Affiliate Live + Same Day Ratings)
|Week 2 of ABC's Monday Lineup Holds 100% of the Net's
Week-Ago Premieres Across All Key Adult Demographics
Airing Against CBS' Original Comedies and Fox's Monday Premiere of "24,"
"The Bachelor" Wins its Time Period and Stands as Monday's No. 1 Program
Retaining Nearly All of its Week-Ago Debut Audience, "True Beauty" Beats NBC's "Momma's Boys" at 10pm by 1.9 Million Viewers and by 68% in Adults 18-49
Monday Night (8:00-11:00 p.m.)
"The Bachelor" (8:00-10:00 p.m.)
* "The Bachelor" dominated its time period and ranked as Monday's No. 1 TV program among Women 18-34 for the second consecutive week
* Against stiff competition, "The Bachelor" gained audience during each half-hour from 8:00-10:00pm, building by 1.3 million viewers (8.5 million to 9.8 million) and by 29% in Adults 18-49 (2.8/7 to 3.6/8) from start to finish.
"True Beauty" (10:00-11:00 p.m.)
* "True Beauty" saw its audience increase from first half-hour to its second half-hour across all key Adult demographics: Adults 18-34 (2.5/7 to 2.6/7), Adults 18-49 (2.8/7 vs. 2.9/8) and Adults 25-54 (3.0/7 vs. 3.1/8).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Program Ratings), 1/12/09.