Tuesday Ratings: American Idol Dominates the Night, But CBS Stays Strong
Of course, the return of American Idol on Tuesday dominated the night, but as Robert reported, it was down about 10% from its season premiere in 2008. Interestingly, the two other shows to go head to head with the Idol premiere both seasons, NCIS and Biggest Loser were both up year to year. By this time last season, the WGA strike was beginning to cause problems with the broadcast schedules, so even while Idol was drawing the spotlight CBS and ABC did better in the 18-49 demo than last season’s Idol premiere night, and NBC was down just a tick. The slight, and expected, Idol erosion plus rebound from the competition should make this spring far more competitive than last year.
Against the Idol assault CBS (NCIS, The Mentalist, Without a Trace) was up for the night vs. last week. Les Moonves is smiling this morning. NBC (Biggest Loser, Law & Order:SVU) was down about 20% in the demos for the night week over week. For ABC, Homeland Security USA was down about 15%, but Scrubs is in the ICU, down 30% in the 18-49 demo from last week. I wrote last week that it was too early for Scrubs fans to be hopeful for the future. Today, the future looks dim. The CW lineup (90210, Privileged) was hurt by Idol, down about 20% in the demos from last week
|Time||Net||Show||Viewers Live+SD (000s)||18-49 Rating||18-49 Share||18-34 Rating||18-34 Share|
|8:00||FOX||American Idol (season premiere)||27.474||10.4||26||8.8||24|
|ABC||Homeland Security USA||6.040||1.9||5||1.4||4|
|UNI||Cuidado con el Angel||4.698||1.8||5||2.0||6|
|9:00||FOX||American Idol (season premiere)||32.674||13.1||29||11.1||27|
|UNI||Fuego en la Sangre||5.173||2.1||5||2.4||6|
|10:00||CBS||Without a Trace||12.391||2.9||7||1.7||5|
|NBC||Law & Order: SVU||9.660||3.6||9||3.0||8|
|ABC||Primetime: What Would You Do?||7.253||2.9||7||2.6||7|
|UNI||Aqui y Ahora||3.236||1.3||3||1.4||4|
Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
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Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
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