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Updated: Idol strong, retains almost 100% of night one audience

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January 15th, 2009

Full details for the night are now available.

Update: WOW. Idol retained almost 100% of it's first night audience averaging 29.854 million between 8pm-10pm. That's hardly down at all from Tuesday night's 30.07 million or last year's second night that averaged 30.4 million. I'll have the full details for the night posted shortly...

American Idol is alive and well, thank you very much. The second night averaged a 16.8 rating/26 share in the metered market overnights from 8-10 p.m. While the premiere wound up being down slightly less than 10% from last year's premiere, the second night of Idol wound up being down by only 5% from last year's second night, at least based on early metered market numbers. Since even last year the show experienced a 10% drop off from the first night to the second night (see items 3 and 4 in the list), if the numbers hold up it appears the drop off between the first and second nights will be less this year than last year. Since I don't personally watch the show and can't offer an opinion on the changes, I'm forced to conclude whatever they're doing, including offering up bikini clad youth, is working.

We'll have the night's full numbers for all shows, with viewer and age demographic ratings information up in our overnight report sometime around noon ET. Check back.

Metered Market Overnight Ratings: This is normally the first available ratings information, and is based on the electronic measurement service that Nielsen provides in 56 of the nation's largest markets. In each market a sample of homes is selected to represent that individual market. Often, networks or syndicators provide metered market information as an early indicator of a program's performance. In aggregate, the 56 metered markets represent 79,890,610 homes, or 70% of all U.S. TV households. Preliminary metered market data are available as early as 8:00AM (ET). Final metered market information, reflecting line-up changes, pre-emptions and runovers, are normally available by 3:30PM

 
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