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Prison Break Has Most DVR Viewers & Greatest Share Of Viewing By DVR

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January 15th, 2009

As the old saying goes "In the land of the blind, the one-eyed man is king". With almost all regular shows in repeats for the week of December 22-28, a new episode of Fox's Prison Break had both the largest audience via DVR viewing with 1.11 million viewers via DVRs and the highest share of it's overall viewing by DVR with 19.5% of all viewing by DVR. Overall, the level of DVR viewing for the week's shows was, as expected, substantially lower than normal.

CBS's Two and a Half Men was second with a DVR viewing audience of 756,000. Rounding out the top ten for the largest DVR audiences were Criminal Minds, NCIS, 60 Minutes, The Mentalist, two episodes of House, Shrek the Halls, and Big Bang Theory.

Rounding out the top 10 for highest share of total audience viewing via DVR viewing were two episodes of The Office, Criminal Minds, Supernatural, Fringe, Momma's Boys, two episodes of Bones and House.

For reasons I won't bore you with, I had problems matching up the Live+SD numbers with the Live and Live+7 numbers, so no comparisons with Live+SD this week.

Those of you interested in DVR viewing numbers might enjoy Doing My Part To Combat DVR Misinformation.

Largest DVR Audiences for Broadcast TV Shows, December 22-28, 2008:


Rank Programs Net  Persons Live+7 (000s)  Persons Live (000s)  Live+7 DVR Viewers (000s)  % of All Viewing By DVR
1 PRISON BREAK FOX  5,685  4,574  1,111 19.5%
2 Two and a Half Men CBS  12,232  11,476  756 6.2%
3 Criminal Minds (S)-12/24 CBS  6,941  6,271  670 9.7%
4 NCIS 9P-SPECIAL(S)-12/23 CBS  10,995  10,367  628 5.7%
5 60 Minutes CBS  14,277  13,664  613 4.3%
6 Mentalist, THE-10PM SPCL(S)-12/23 CBS  11,049  10,471  578 5.2%
7 HOUSE FOX  7,029  6,481  548 7.8%
8 HOUSE SP-12/22 8P(S) FOX  6,557  6,032  525 8.0%
9 SHREK THE HALLS-12/22(S) ABC  6,984  6,460  524 7.5%
10 Big Bang Theory, THE CBS  7,499  6,987  512 6.8%
11 MOMMA'S BOYS NBC  5,224  4,746  478 9.2%
12 GHOST WHISPERER-SPECIAL(S)-12/26 CBS  8,023  7,563  460 5.7%
13 How I Met Your Mother CBS  7,028  6,595  433 6.2%
14 BONES SP-XMAS EVE 8P(S)-12/24 FOX  4,596  4,176  420 9.1%
15 Fringe FOX  4,417  4,011  406 9.2%
16 CSI: MIAMI CBS  8,789  8,403  386 4.4%
17 OFFICE 12/25-B(S) NBC  3,088  2,704  384 12.4%
18 HOW GRINCH STOLE XMAS-TUE(S)-12/23 ABC  6,721  6,352  369 5.5%
19 UNIT, THE CBS  6,728  6,370  358 5.3%
20 CSI - SPECIAL(S)-12/25 CBS  8,278  7,922  356 4.3%

The largest DVR audience size table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows at any time on their digital video recorders (DVRs)

Greatest % Of DVR Viewing for Broadcast TV Shows:


Rank Programs Net  Persons Live+7 (000s)  Persons Live (000s)  Live+7 DVR Viewers (000s)  % of All Viewing By DVR
1 PRISON BREAK FOX  5,685  4,574  1,111 19.5%
2 OFFICE 12/25-B(S) NBC  3,088  2,704  384 12.4%
3 Criminal Minds - SPCL(S)-12/24 CBS  6,941  6,271  670 9.7%
4 Supernatural-XMAS(S)-12/25 CW  1,737  1,573  164 9.4%
5 OFFICE 12/25-A(S) NBC  3,609  3,275  334 9.3%
6 Fringe FOX  4,417  4,011  406 9.2%
7 MOMMA'S BOYS NBC  5,224  4,746  478 9.2%
8 BONES SP-XMAS EVE 8P(S)-12/24 FOX  4,596  4,176  420 9.1%
9 BONES SP-XMAS EVE 9P(S)-12/24 FOX  3,952  3,618  334 8.5%
10 HOUSE SP-12/22 8P(S) FOX  6,557  6,032  525 8.0%
11 KITCHEN NGHTMR SP-XMAS 8P(S)-12/25 FOX  2,514  2,314  200 8.0%
12 HOUSE FOX  7,029  6,481  548 7.8%
13 SHREK THE HALLS-12/22(S)-12/22 ABC  6,984  6,460  524 7.5%
14 GREY'S ANATOMY-THU 9PM SP(S)-12/25 ABC  3,511  3,255  256 7.3%
15 Big Bang Theory, THE CBS  7,499  6,987  512 6.8%
16 One Tree Hill-MON CW  871  813  58 6.7%
17 GARY UNMARRIED - SPCL(S)-12/24 CBS  3,653  3,418  235 6.4%
18 OLD CHRISTINE - SPCL(S)-12/24 CBS  3,652  3,419  233 6.4%
19 Two and a Half Men CBS  12,232  11,476  756 6.2%
20 How I Met Your Mother CBS  7,028  6,595  433 6.2%

The % of Total viewing by DVR table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % of viewing by DVR in their Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

DVR (Time-shifted) Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

Same Day DVR Viewers - How many people watched the show on their DVRs prior to 3AM the day following the airdate,

Live+7 DVR Viewers - How many people watched the show on their DVRs within 7 days following the airdate

 % of All Viewing By DVR - Of the total viewing of that particular episode, what percentage was done via DVR.

% of DVR Viewing On Airdate - Of the DVR viewing of that particular episode, what percentage was done prior to 3AM the day following the airdate.

Nielsen TV Ratings Data:©2008 The Nielsen Company. All Rights Reserved.

 
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