Jay Leno and Conan O'Brien Rule the Late Night Week of Jan. 5-9

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

January 16th, 2009

Via NBC Press Release:

JAY TOPS 'Late Show' BY A 35 PERCENT MARGIN IN 18-49 VIEWERS AT 11:35 AND Conan BEATS 'LATE Late Show' BY 30 PERCENT AT 12:35 

EXCLUDING CHRISTMAS WEEK, IT'S JAY'S MOST DECISIVE WIN OVER ORIGINALS SINCE SEPTEMBER AND Conan'S BIGGEST SINCE NOVEMBER 

JAY AND Conan PULL AWAY IN THE YOUNGER 18-34 DEMO, WITH MARGINS OF 102 PERCENT AND 91 PERCENT RESPECTIVELY 

IN 18-34 rating, CARSON DALY TIES FERGUSON AND KIMMEL 
UNIVERSAL CITY, Calif. – January 15, 2009 – NBC's late-night stars have delivered decisive wins for the week of January 5-9, with "The Tonight Show with Jay Leno" taking the 11:35 p.m. ET hour over CBS's "Late Show with David Letterman" by a 35 percent margin in 18-49 viewers and "Late Night with Conan O'Brien" beating CBS's "Late Late Show with Craig Ferguson" at 12:35 a.m. by 30 percent. Excluding Christmas week, this is Jay's biggest win over Letterman originals since the week of September 15-19 and Conan's biggest margin over Ferguson originals since November 10-14. 

Jay and Conan were especially dominant in the younger half of the target 18-49 demo, with Jay more than doubling Letterman for the week among adults 18-34 with a 102 percent advantage and Conan besting Ferguson by a 91 percent margin. Conan also easily out-delivered Letterman in the valuable 18-34 category (517,000 vs. 383,000) despite Conan's later start time. 

Season to date, "Tonight" is delivering a 20 percent margin of victory over "Late Show" in adult 18-49 viewers and a 27 percent advantage in total viewers, while "Late Night" leads over "Late Late Show" by 26 percent in 18-49 and 4 percent in total viewers. Both Jay and Conan pull away among younger adults, with Jay leading the season by a 41 percent margin among adult 18-34 viewers and Conan winning by 64 percent. 

For the week of January 5-9, Jay's average 1.823 million adults 18-49 topped the 1.355 million of Letterman; in total viewers, Jay's audience of 5.128 million persons beat Letterman's 3.645 million; and in adults 18-34, Jay's 773,000 out-delivered Letterman's 383,000. At 12:35 a.m. ET, Conan's 1.033 million adults 18-49 for the week out-delivered Ferguson's 797,000; in total viewers, Conan's 2.035 million beat Ferguson's 1.898 million; and in adults 18-34, Conan's 517,000 topped Ferguson's 271,000. 

At 1:35 a.m. ET for the week, "Last Call with Carson Daly" finished within a tenth of a rating point of Ferguson and ABC's "Jimmy Kimmel Live" in adults 18-49 and tied them both in adults 18-34 (with a 0.4 rating each). 

WEEKLY AVERAGES 
(According to in-home viewing figures from Nielsen Media Research for the week of January 5-9. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.") 

ADULTS 18-49 

11:35 p.m. ET 
NBC "Tonight," 1.4 rating, 5 share 
CBS "Late Show," 1.0/4 
ABC "Nightline," 1.1/4 

12:05 a.m. ET 
ABC "Kimmel," 0.6/3* 

12:35 a.m. ET 
NBC "Late Night," 0.8/4* 
CBS "Late Late Show," 0.6/3 

1:35 a.m. ET 
NBC "Last Call," 0.5/3* 

TOTAL VIEWERS 

11:35 p.m. ET 
NBC "Tonight," 5.1 million viewers 
CBS "Late Show," 3.6 million viewers 
ABC "Nightline," 4.0 million viewers 

12:05 a.m. ET 
ABC "Kimmel," 1.7 million viewers* 

12:35 a.m. ET 
NBC "Late Night," 2.0 million viewers* 
CBS "Late Late Show," 1.9 million viewers 

1:35 a.m. ET 
NBC "Last Call," 1.2 million viewers* 

* Friday's "Late Night" and "Last Call" and Monday's "Kimmel" were encores. 

SEASON TO DATE 

ADULTS 18-49 

11:35 p.m. ET 
NBC "Tonight," 1.3/5 
CBS "Late Show," 1.1/5 
ABC "Nightline," 1.1/4 

12:05 a.m. ET 
ABC "Kimmel," 0.6/3 

12:35 a.m. ET 
NBC "Late Night," 0.8/4 
CBS "Late Late Show," 0.6/3 

1:35 a.m. ET 
NBC "Last Call," 0.5/3 

TOTAL VIEWERS 

11:35 p.m. ET 
NBC "Tonight," 5.0 million viewers 
CBS "Late Show," 4.0 million viewers 
ABC "Nightline," 3.9 million viewers 

12:05 a.m. ET 
ABC "Kimmel," 1.8 million viewers 

12:35 a.m. ET 
NBC "Late Night," 2.0 million viewers 
CBS "Late Late Show," 1.9 million viewers 

1:35 a.m. ET 
NBC "Last Call," 1.2 million viewers 

SELECTED CABLE RESULTS, WEEK OF JANUARY 5-9 

NATIONAL ADULT 18-49 RATING 

Comedy Central, 11 p.m. ET, "The Daily Show," 0.7 
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.5 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.7 
Adult Swim, 12:30-1:30 a.m. ET, 0.4 

Each adult 18-49 rating point equals 1.32 million viewers 

TOTAL VIEWERS 

Comedy Central, 11 p.m. ET, "The Daily Show," 1.6 million 
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 1.1 million 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.7 million 
Adult Swim, 12:30-1:30 a.m. ET, 0.9 million

 
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