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Friday Ratings: Flashpoint > Friday Night Lights

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January 17th, 2009

Scoreboard CBS NBC FOX ABC CW
Total Viewers (million) 10.57 5.39 5.20 5.10 1.28
Rating/Share: Adults 18-49 2.4/7 1.6/5 1.2/4 1.7/5 0.6/2

CBS continues to dominate Friday nights, having the three most-watched programs on broadcast network television. Friday Night Lights made its broadcast network debut and unsurprisingly (at least to me) the numbers weren't any more impressive than Lipstick Jungle's were. Flashpoint won the hour resoundingly. I know, I know, people with DirecTV had already seen FNL, not to mention all the Internet downloading. But if you added up DTV and Internet downloading into last night's broadcast numbers, Flashpoint still crushed it.

Flashpoint doesn't have the critical praise (at least not yet) and Internet loving that FNL gets, but it succeeds where it's important. A lot of people actually watch it.

Numb3rs ran up against the premiere of the last ten episodes of Battlestar Galactica and was still the most-watched program on broadcast television for the evening. BTW, for those interested we won't see the BSG numbers until Monday or Tuesday. It will be interesting to see if BSG cracked 2 million viewers.

Of course Ghost Whisperer won the 8pm hour, but Howie Do It is performing better than I thought it would.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Ghost Whisperer 10.52 2.5/8
NBC Howie Do It 6.06 1.8/6
FOX Are You Smarter than a 5th Grader 5.64 1.1/4
ABC Wife Swap 4.78 1.7/5
CW Everybody Hates Chris 1.55 0.6/2
8:30 CW The Game 1.70 0.8/2
9:00 CBS Flashpoint 10.38 2.3/7
FOX Don't Forget the Lyrics 4.84 1.3/4
NBC Friday Night Lights 4.54 1.6/5
ABC Supernanny 4.36 1.6/5
CW 13: Fear is Real (R) 0.93 0.4/1
10:00 CBS Numb3rs 10.83 2.5/7
ABC 20/20 6.17 1.8/5
NBC Dateline 5.71 1.5/4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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