Secret Life Routs Gossip Girl

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via ABC Family press release:

“Secret Life” Routs the CW’s “Gossip Girl” at 8 O’clock, Towering Over the Flagship Series by 77% in Total Viewers, by 31% in Women 18-34, by 28%

in Adults 18-49, While More Than Doubling Delivery in Viewers 12-34

“Secret Life” Qualifies as Monday’s No. 1 TV Program in Females 12-34 and Teen Demos, and as Cable’s No. 1 Show in Viewers 12-34 and Women 18-49

Monday’s “Secret Life” is the No. 1 Scripted Cable Program for the Day in Women 18-34 and the No. 1 Scripted Cable Show in Prime in Adults 18-49

Impressively, This Week Represents the 10th Time in Eleven Straight Telecasts “Secret Life” is the Day’s No. 1 Cable Program in Women 18-49 and Viewers

12-34, with All 13 Episodes Scoring No. 1 Rank in Teens and Female Teens

“Secret Life” Posts Solid Double-Digit Percent Gains Week to Week,

Including by 26% in Total Viewers, by 22% in Adults 18-34,

by 29% in Adults 18-49 and by 30% in Viewers 12-34


Season 1B to date, “Secret Life” is Cable’s No.1 Program Mondays at 8 O’clock

in Total Viewers and Across All 18-34, 18-49 and 12-34 Demographics

“The Secret Life of the American Teenager” (8:00-9:00 p.m.)

Generating solid double-digit percent increases week to week, ABC Family’s high profile original series, “The Secret Life of the American Teenager,” ranked as Monday’s No. 1 TV program in Females 12-34 (2.2 million), Teens (1.5 million) and Female Teens (1.3 million), and as cable’s No. 1 program in Women 18-49 (1.4 million) and Viewers 12-34 (2.6 million).  In addition, “Secret Life” stood as Monday’s No. 1 scripted cable show in Women 18-34 (907,000), and the No. 1 scripted cable program in Prime in Adults 18-49 (1.8 million).

  • Head to head against the CW’s “Gossip Girl” at 8 o’clock, “Secret Life” towered over the signature series this week by double digit percentages, including by an impressive 77% in Total Viewers (3.9 million vs. 2.2 million), by 30% in Women 18-34 (907,000 vs. 697,000), by 29% in Adults 18-49 (1.8 million vs. 1.4 million). Moreover, “Secret Life” more than doubled “Gossip Girl” in Viewers 12-34 (117%; 2.6 million vs. 1.2 million) and Females 12-34 (125%; 2.2 vs. 978,000).
  • Week to week, “Secret Life” climbed by substantial double-digit percentages, improving by 26% in Total Viewers (3.9 million vs. 3.1 million), by 22% in Adults 18-34 (1.2 million vs. 987,000), by 29% in Adults 18-49 (1.8 million vs. 1.4 million) and by 30% in Viewers 12-34 (2.6 million vs. 2.0 million).
  • This week marked the 10th time in eleven telecasts “Secret Life” has been the day’s No. 1 cable program in Women 18-49 and Viewers 12-34, while all 13 telecasts to date earned the No. 1 spot in Teens and Female Teens. Moreover, in Females 12-34 “Secret Life” has ranked as the day’s No. 1 in 12 of its 13 airings so far.
  • Season to date in its 8 o’clock time slot, “Secret Life” easily routs all cable competition, overshadowing runners-up USA by 9% in Total Viewers (3.8 million vs. 3.5 million), by 13% in Adults 18-49 (1.7 million vs. 1.5 million) and by 60% in Women 18-49 (1.3 million vs. 823,000), and TBS by 28% in Adults 18-34 (1.1 million vs. 878,000) and by 103% in Viewers 12-34 (2.5 million vs. 1.2 million).

Source: Nielsen Media Research (National Ratings, 1/19/09, Live + Same Day; 1B STD: 1/5/09-1/19/09, Most Current.

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