via NBCU press release:
Network's Median Age Drops During Sunday Marathon
NEW YORK – January 22, 2009 -- Oxygen's marathon of "America's Next Top Model Obsessed" this past Sunday gave the network its best W18-34 audience ever for the Sunday 11A-11P time period. Compared to the time period average of the prior four weeks, the 12-episode marathon gained 113% among W18-34 (145,000 vs. 68,000), 63% on W18-49 (238,000 vs. 146,000), 39% among P18-49 (276,000 vs. 199,000) and 25% among total viewers (467,000 vs. 373,000) according to Nielsen Media Research data. Sunday also saw a median age of 29 - 15 years younger than the time period average for the prior four weeks on Oxygen.
The "America's Next Top Model Obsessed" weekend debut registered significant increases online as well, with over two million page views since the show site launched. The 424,000 page views this past Sunday amounts to a 4,688% increase versus last Sunday's page views. Video streams were up 1,183% with 7,700 streams. Photo galleries constituted all ten of the top ten pages on the show's site. (Source: Omniture SiteCatalyst)
Oxygen launched "America's Next Top Model Obsessed" on Sunday, January 18. The network brings viewers more than just marathons every Sunday. Offerings include exclusive vignettes of models and judges revealing behind-the scenes information, exclusive bonus footage for the web, factoids on snipes throughout the day and new photos and games online. Oxygen acquired the cable rights to all seasons of the groundbreaking reality competition series "America's Next Top Model" in September 2008, including the show's 12th season now in production and repeat airings of any future cycles beyond.