via NBC press release:
Broadcast Continued to Dominate Nationally and in Washington D.C., as the Country Prepared for the Historic Inauguration of President Barack Obama
NEW YORK – January 22, 2009 – According to Nielsen Media Research data, “Meet the Press with David Gregory” was the most-watched Sunday morning public affairs program, winning the week ending Sunday, January 18 in all categories. The Gregory-moderated broadcast was No. 1, averaging 4.446 million total viewers, +22 percent more (+801,000) than second place ABC’s “This Week” 3.645 million, a +40 percent advantage (+1,264,000) over third place CBS’ “Face the Nation” 3.182 million and a +207 percent lead (+2,998,000) over FOX News Sunday’s 1.448 million. “Meet the Press” has now placed first in total viewers for 381 of the past 384 weeks (when everyone is at full coverage). Rebroadcasts of “Meet the Press” on MSNBC delivered an additional 996,000 viewers.
In Washington, D.C., “Meet the Press” beat the competition with 160,000 viewers (5.4/13 HH), a +122 percent advantage over ABC’s 72,000 (2.2/5), a +70 percent lead over CBS’s 94,000 (2.7/6), and +119 percent more than FOX’s 73,000 viewers (2.5/6).
In homes nationally, the NBC program was No. 1, posting a 3.1 rating and 8 share. ABC came in second with a 2.6 rating and 7 share, CBS in third with a 2.2 rating and 6 share and FOX placed last with a 1.1 rating and 3 share. “Meet the Press” has now placed first in households for 119 consecutive weeks and 479 of the past 480 weeks (when everyone is at full coverage).
Among adults 25-54, the NBC Sunday morning show again placed first with a 1.2 rating. ABC came in second with 1.1, CBS placed third with a 0.9 and FOX came in last with a 0.4. In rating A25-54, “Meet the Press” topped ABC by +9% (+1 tenth), CBS by +33% (+3 tenths) and FOX by +200% (+8 tenths).
In addition to seeing week-to-week gains in total viewers, “Meet the Press” is up double digits in every category season-to-date.
Last week’s guest was incoming White House Chief of Staff, Rahm Emanuel. The roundtable featured NBC’s Tom Brokaw, The New York Times’ David Brooks, presidential historian Doris Kearns Goodwin, PBS’s Tavis Smiley and NBC’s Chuck Todd.
On its digital platforms, “Meet the Press” generated more than 236,000 online video streams from January 18 through January 22, 2009. Traffic to http://www.mtp.msnbc.com was at more than 494,000 page views for that same time period. The “Meet the Press” video podcast (available at http://www.mtp.msnbc.com) remains the top ranked network Sunday Morning program podcast on iTunes for more than one year running.