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Sunday Ratings: Funniest Videos, Makeover, Housewives Draw Youth On Slow Night

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January 25th, 2009

Scoreboard CBS ABC NBC FOX Uni CW
Total Viewers (million) 12.724 9.606 8.470 4.932 3.028 0.722
Rating/Share: Adults 18-49 2.3/6 3.3/8 2.1/5 2.2/5 1.2/3 0.3/1
Rating/Share: Adults 18-34 1.1/3 2.6/7 1.3/4 2.6/8 1.4/4 0.3/1


On a quiet Sunday night when ABC's Desperate Housewives was in repeat, the network still had enough strength with youth viewers to win (or tie) the adults 18-49 demo race in every half hour and of course win that demo for the night. Starting the night with the weak Fifth Grader, and with just two original animated shows, Fox managed to tie ABC for the adults 18-34 demo for the night. As usual, CBS had the most viewers for the night, but finished well back in both adult demos.

America's Funniest Home Videos was above average for the Mouse from 7-8, and took both demos for its hour. 60 Minutes, with no football lead in, was a bit below its seasonal average, but still was within shouting distance of grabbing half of all the English broadcast viewers for the hour.

At 8, the demo battle was between Extreme Makeover: Home Edition and The Simpsons, with Makeover taking the 18-49 demo, and the original Simpsons winning the 18-34 demo at 8, but its repeat only managed a tie at 8:30.

At 9, Extreme Makeover: Home Edition battled Fox animated shows again in the demos, and the results were similar to the previous hour with Makeover winning for 18-49 and Fox taking the first half hour for 18-34 and just missing a tie in the second half hour.

The premiere of the NBC mini-series The Last Templar started weakly at 9pm and went downhill from there. While the CBS movie competition, Loving Leah, showed the opposite trend while also turning in weak demo numbers. As badly as Desperate Housewives does in repeats, it was still enough to win (or tie) in the demos for its hour with such weak competition.

Full details:


Time Net Show Viewers Live+SD (000s) 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share
7:00 CBS 60 Minutes 13,457 2.3 7 1.1 4
ABC America's Funniest Home Videos 7,797 2.4 7 1.6 5
NBC Dateline NBC 5,889 1.4 4 0.9 3
FOX Are You Smarter Than A Fifth Grader? 2,694 0.9 3 0.8 3
UNI Hora Pico 2,399 0.9 3 1.1 4
CW Jericho (repeat) 629 0.2 1 0.2 1
7:30 CBS 60 Minutes 14,865 2.5 7 1.3 4
ABC America's Funniest Home Videos 9,460 2.9 8 2.2 7
NBC Dateline NBC 5,919 1.6 4 1.1 3
FOX Are You Smarter Than A Fifth Grader? 3,639 1.2 3 1.2 4
UNI Hora Pico 2,634 1.0 3 1.2 4
CW Jericho (repeat) 626 0.2 1 0.2 1
8:00 CBS Cold Case 13,232 2.5 6 1.1 3
ABC Extreme Makeover: Home Edition 10,342 3.3 8 2.7 8
NBC Dateline NBC 7,761 2.2 6 1.3 4
FOX Simpsons 5,747 2.7 7 3.2 9
UNI Premios Oye 3,021 1.2 3 1.4 4
CW AntiTrust (movie) 790 0.3 1 0.3 1
8:30 CBS Cold Case 13,435 2.7 6 1.2 3
ABC Extreme Makeover: Home Edition 11,163 3.8 9 3.0 8
NBC Dateline NBC 8,800 2.5 6 1.5 4
FOX Simpsons (repeat) 5,328 2.5 6 3.0 9
UNI Premios Oye 3,471 1.4 3 1.6 4
CW AntiTrust (movie) 793 0.3 1 0.4 1
9:00 ABC Extreme Makeover: Home Edition 12,281 4.4 10 3.5 9
CBS Loving Leah (movie) 11,092 1.9 5 0.9 2
NBC The Last Templar (mini-series) 10,476 2.6 6 1.6 4
FOX Family Guy (repeat) 6,447 3.1 7 4.0 11
UNI Premios Oye 3,545 1.4 3 1.6 4
CW AntiTrust (movie) 748 0.3 1 0.3 1
9:30 ABC Extreme Makeover: Home Edition 12,572 4.6 11 3.6 9
CBS Loving Leah (movie) 11,590 2.1 5 1.1 3
NBC The Last Templar (premiere) 9,717 2.3 5 1.3 3
FOX American Dad 5,735 2.7 6 3.5 9
UNI Premios Oye 3,496 1.3 3 1.5 4
CW AntiTrust (movie) 747 0.3 1 0.3 1
10:00 CBS Loving Leah (movie) 12,001 2.3 5 1.2 3
NBC The Last Templar (mini-series) 9,875 2.4 6 1.4 4
ABC Desperate Housewives (repeat) 7,182 2.8 7 2.1 6
UNI Premios Oye 3,326 1.4 3 1.6 4
10:30 CBS Loving Leah (movie) 12,115 2.3 6 1.3 4
NBC The Last Templar (mini-series) 9,320 2.1 5 1.3 4
ABC Desperate Housewives (repeat) 6,052 2.3 6 1.7 5
UNI Hora Pico 2,331 1.0 3 1.1 3

Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(205) Comments - Add Yours!

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  1. cool

    CBS and NBC should be ashamed that a repeat DH beat both movies.

  2. Jonathan B.

    That has to be one of the wildest viewer-to-younger-viewer ratios I’ve ever seen for Loving Leah. It has 15 times the total audience if AntiTrust but only 3 times the 18-34 numbers. Heh.

    Ouch for The Simpsons. Series low?

  3. Andy McNab

    Well I watched Big Love on HBO

  4. ABC rocks Sunday!

  5. Nathan

    Wow, The Simpsons in the 5 million viewers range?! It did worst than a Family Guy repeat. But that’s rightfully so, The Simpsons is horrible now and almost unwatchable. I haven’t seen an episode in years (besides the Treehouse of Horror Specials).

  6. Jeff G

    One thing about Hallmark movies. They have a targeted audience and cater to their customers. Demo loss for those movies not as crucial as other shows.

  7. Jonathan, I don’t have the historical data to know if its a series low for The Simpsons, but those are very low numbers. It was both a slow night all around and the first time an original Simpsons has been on in quite a while.

  8. Steve

    oh so there was a time when the simpsons was a good show? lol

  9. RBR

    Nathan said: “The Simpsons is horrible now and almost unwatchable. I haven’t seen an episode in years”.

    I don’t think there’s a more effective way to discredit your own opinion.

  10. Name Required

    The C in CW stands for Craptastic! Wow, can the ratings get any worse? Airing test patterns might get more viewers.

    Jericho, despite the insistance of the few remaining cult members still flogging that dead horse, had its worst ratings yet despite not going up against FOOTBALL. I just about lost my lunch when I heard one of the producers is trying to get someone to finance a $40 million Jericho big screen movie. Just one word on that – SERENITY. Firefly fans wont appreciate the comparison but its spot on.

    Then comes the horrifyingly bad ANTITRUST that already aired 2 or 3 times on MyNetwork TV – it sucked wind at the theaters to point I had never heard of it until I spotted it on MNTV; watched only 5 minutes of geeky kids getting jollies over spotting computer code errors. Id rather watch MANSQUITO than ANTI TRUST.

    How long until CW completely implodes? Other than Thursdays the network is worthless. NBC likes having it around as CW is 10 times worse than they are.

    LAST TEMPLAR? Not sure why that did so well, turned it off after 20 minutes

  11. Andrea2

    Hallmark Hall of Fame movies usually skew quite old. Respectable in total viewers and low demos. So yesterday’s result is not surprising.
    Their performances (fast nationals) in recent years:
    2009
    Loving Leah 11.70 million (demo: 2.2)
    2008
    Front of the class 11.77 million (demo 2.8)
    Sweet nothing in my ear 8.14 million (1.5 demo)
    The Russell girl 12.73 million (2.2 demo)
    2007
    Pictures of Hollis Woods 11.45 million (demo 2.2)
    Crossroads: A Story of Forgiveness 10.62 million (demo 2.3)
    The Valley of light 14.72 million (demo 2.9)
    2006
    Candles on Bay Street 12.77 million (demo: 2.9)
    In from the night 10.52 million
    The Water Is Wide 12.57 million

    Not suree when it’s the last time an Hallmark Hall of Fame movie got more than 3.0 in the 18-49 demo

  12. Nathan

    RGB, what I meant was I haven’t seen a full episode in years. I tried watching The Simpsons on several occasions but end up just flipping to something else—it is so unbearable to watch.

    The Simpsons was great its first ten or so seasons but the past 5-7 seasons has been pretty awful. Even the movie was mediocre.

  13. Vader

    At least the Last Templar had between 9 and 10 million viewers, which certainly cannot be said for almost any of NBC shows, not great demo numbers though.

    I don’t get what FOX is doing with The Simpsons and American Dad. Why not just bring the whole animation block back on the same night. Doing otherwise is practically asking for bad ratings.

  14. Unknown

    What is up with Sunday Night for FOX?? They barely been advertising there shows, havent aired new king of the hill or even a repeat and they havent aired new family guy in like forever. Granted, a new Simpsons is a major low in the ratings, but still gain a good 18-35 year. Which is all these shows are after anyway. But this is still not good. I know there focus on the weekday, but dont leave out your sunday nights.

  15. This entire upcoming week is programmed with lots of repeats by almost everybody except Fox, perhaps it’s part of some sort of “wait till the Super Bowl is done” mentality at work.

    As for Last Templar, its only new broadcast competition tonight is 24, but I bet it averages a 2.1-2.2 in the 18-49 demo.

  16. cool

    The Bachelor and True Beauty are new tonight.

  17. Name Required

    Simpsons is tired and stale. Most of the time I just watch the opening chalkboard and couch gags (they should put out a DVD with just those on it!) then change the channel. It really hasnt been good in 10 years. Most people who still watch it probably do so out of habit. It still has its moments but most of the time its just recycled plots.

  18. Fin

    The Simpsons did hit an all new seasonal low, the last was bottum six-mil. Ouch for Simpsons: all the Lisa episodes always fail.

  19. Brianiac

    Yeah, The Simpsons has been pretty awful in the past few seasons. My college English professor used to study The Simpsons for its satire but she stopped due to how ridiculous and obnoxious the show has become.

    As for Family Guy, that show is just plain obscene and offensive. I used to watch it but its humor has gone stale. When is it okay to poke fun of the mentally-challenged?

    Make a world a better place, punch Seth MacFarlane in the face.

  20. dsfs

    ^Punching someone in the face will NOT make the world better…

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