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Sunday Ratings: Funniest Videos, Makeover, Housewives Draw Youth On Slow Night

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January 25th, 2009

Scoreboard CBS ABC NBC FOX Uni CW
Total Viewers (million) 12.724 9.606 8.470 4.932 3.028 0.722
Rating/Share: Adults 18-49 2.3/6 3.3/8 2.1/5 2.2/5 1.2/3 0.3/1
Rating/Share: Adults 18-34 1.1/3 2.6/7 1.3/4 2.6/8 1.4/4 0.3/1


On a quiet Sunday night when ABC's Desperate Housewives was in repeat, the network still had enough strength with youth viewers to win (or tie) the adults 18-49 demo race in every half hour and of course win that demo for the night. Starting the night with the weak Fifth Grader, and with just two original animated shows, Fox managed to tie ABC for the adults 18-34 demo for the night. As usual, CBS had the most viewers for the night, but finished well back in both adult demos.

America's Funniest Home Videos was above average for the Mouse from 7-8, and took both demos for its hour. 60 Minutes, with no football lead in, was a bit below its seasonal average, but still was within shouting distance of grabbing half of all the English broadcast viewers for the hour.

At 8, the demo battle was between Extreme Makeover: Home Edition and The Simpsons, with Makeover taking the 18-49 demo, and the original Simpsons winning the 18-34 demo at 8, but its repeat only managed a tie at 8:30.

At 9, Extreme Makeover: Home Edition battled Fox animated shows again in the demos, and the results were similar to the previous hour with Makeover winning for 18-49 and Fox taking the first half hour for 18-34 and just missing a tie in the second half hour.

The premiere of the NBC mini-series The Last Templar started weakly at 9pm and went downhill from there. While the CBS movie competition, Loving Leah, showed the opposite trend while also turning in weak demo numbers. As badly as Desperate Housewives does in repeats, it was still enough to win (or tie) in the demos for its hour with such weak competition.

Full details:


Time Net Show Viewers Live+SD (000s) 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share
7:00 CBS 60 Minutes 13,457 2.3 7 1.1 4
ABC America's Funniest Home Videos 7,797 2.4 7 1.6 5
NBC Dateline NBC 5,889 1.4 4 0.9 3
FOX Are You Smarter Than A Fifth Grader? 2,694 0.9 3 0.8 3
UNI Hora Pico 2,399 0.9 3 1.1 4
CW Jericho (repeat) 629 0.2 1 0.2 1
7:30 CBS 60 Minutes 14,865 2.5 7 1.3 4
ABC America's Funniest Home Videos 9,460 2.9 8 2.2 7
NBC Dateline NBC 5,919 1.6 4 1.1 3
FOX Are You Smarter Than A Fifth Grader? 3,639 1.2 3 1.2 4
UNI Hora Pico 2,634 1.0 3 1.2 4
CW Jericho (repeat) 626 0.2 1 0.2 1
8:00 CBS Cold Case 13,232 2.5 6 1.1 3
ABC Extreme Makeover: Home Edition 10,342 3.3 8 2.7 8
NBC Dateline NBC 7,761 2.2 6 1.3 4
FOX Simpsons 5,747 2.7 7 3.2 9
UNI Premios Oye 3,021 1.2 3 1.4 4
CW AntiTrust (movie) 790 0.3 1 0.3 1
8:30 CBS Cold Case 13,435 2.7 6 1.2 3
ABC Extreme Makeover: Home Edition 11,163 3.8 9 3.0 8
NBC Dateline NBC 8,800 2.5 6 1.5 4
FOX Simpsons (repeat) 5,328 2.5 6 3.0 9
UNI Premios Oye 3,471 1.4 3 1.6 4
CW AntiTrust (movie) 793 0.3 1 0.4 1
9:00 ABC Extreme Makeover: Home Edition 12,281 4.4 10 3.5 9
CBS Loving Leah (movie) 11,092 1.9 5 0.9 2
NBC The Last Templar (mini-series) 10,476 2.6 6 1.6 4
FOX Family Guy (repeat) 6,447 3.1 7 4.0 11
UNI Premios Oye 3,545 1.4 3 1.6 4
CW AntiTrust (movie) 748 0.3 1 0.3 1
9:30 ABC Extreme Makeover: Home Edition 12,572 4.6 11 3.6 9
CBS Loving Leah (movie) 11,590 2.1 5 1.1 3
NBC The Last Templar (premiere) 9,717 2.3 5 1.3 3
FOX American Dad 5,735 2.7 6 3.5 9
UNI Premios Oye 3,496 1.3 3 1.5 4
CW AntiTrust (movie) 747 0.3 1 0.3 1
10:00 CBS Loving Leah (movie) 12,001 2.3 5 1.2 3
NBC The Last Templar (mini-series) 9,875 2.4 6 1.4 4
ABC Desperate Housewives (repeat) 7,182 2.8 7 2.1 6
UNI Premios Oye 3,326 1.4 3 1.6 4
10:30 CBS Loving Leah (movie) 12,115 2.3 6 1.3 4
NBC The Last Templar (mini-series) 9,320 2.1 5 1.3 4
ABC Desperate Housewives (repeat) 6,052 2.3 6 1.7 5
UNI Hora Pico 2,331 1.0 3 1.1 3

Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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